Today’s guest is Rachel Karten, the social media strategist, writer, and creator of the must-read Substack newsletter Link in Bio. Rachel, a Bon Appétit alum and Cherry Bombe 2026 Power List honoree, is one of the smartest people thinking about social media today.

Rachel joins host Kerry Diamond to talk about what’s happening on Instagram right now, why follower counts don’t mean what they used to, and why short-form video matters so much for brands, restaurants, and media companies. She breaks down how social platforms have changed, and how doing less—but doing it with intention—can be a smarter way forward.

Plus, Rachel shares her thoughts on Substack, Facebook’s possible comeback, the pressure to be everywhere, and some of the brands and restaurants doing social media right today.

Click here for the 2026 Cherry Bombe Power List

Thank you to American Express and Resy for supporting our show. The views expressed in this podcast are those of the speakers – not of Resy – and do not constitute professional advice.

Thank you to Whole Foods Market for supporting our show. Click here to sign up for the Supper Club Series waitlist in Miami on June 23rd.

Click here to order The Game Changers issue of Cherry Bombe magazine.

More on Rachel: Instagram, Link in Bio
More on Kerry: Instagram, “So You Want To Open A Restaurant” Substack series