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Raise the Line
The Science Behind Effective Health Communication: Dr. Tesfa Alexander, Lerner Center for Public Health Advocacy at the Johns Hopkins Bloomberg School of Public Health
00:24:14
As health officials across the globe struggle to get their messages through to a public overloaded with information, much of it inaccurate, about important health issues, we turn to communications expert Dr. Tesfa Alexander of the Johns Hopkins Bloomberg School of Public Health to understand the science and strategy behind effective campaigns. Join Raise the Line host Lindsey Smith for a fascinating look at how the right approach to communications can drive behavior change.
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