julianna dahbura & deco beauty

julianna’s journey is one of reinvention. from starting her nail polish brand fresh out of college to pivoting into the booming world of nail art stickers, she’s built a business that blends creativity with connection. in this episode, julianna dives into what it’s like to bootstrap a dtc brand, her decision to ditch wholesale, and the joy of creating art-driven products that resonate with her audience.