Ever wondered why some commercial real estate brokers seemed to thrive—while everyone else was scrambling—during the pandemic and every other downturn? It’s not just about timing or having the “right” property. There’s a mindset shift and a few overlooked fundamentals that turn tough cycles into launchpads for long-term growth. This episode just might flip how you approach every challenge in this business.

In this episode, you will be able to:

Discover how coaching can unlock new levels of success and confidence in your real estate career.
Explore ways to leverage AI tools that transform your real estate marketing and attract the right clients.
Learn how writing a book can boost your authority and open doors to bigger opportunities in real estate.

Rod Santomassimo stands out in commercial real estate for his practical approach and deep industry roots. Growing up learning the ropes from his father, Rod went straight into commercial real estate and never looked back. Today, he leads a global coaching company dedicated to helping brokers and mortgage professionals not just survive, but thrive—even during downturns. With more than 17 years at the helm and a team of dozens of coaches, Rod draws on both hands-on experience and big-picture strategy.

The key moments in this episode are:
00:00:00 - Building a Thriving Commercial Real Estate Coaching Business Through Cycles
00:06:00 - Navigating Commercial Real Estate Market Challenges and Opportunities
00:10:50 - Long-Term Real Estate Investment Mindset and Relationship Value
00:18:46 - Building a Brokerage Business with AI and Strategic Processes
00:24:44 - Scaling House Flipping with Coaching and Fundamentals
00:34:13 - Leveraging AI and Technology for Content Repurposing and Audiobooks
00:37:48 - Key Principles for Success in Real Estate and Business

The resources mentioned in this episode are:

Check out the book Knowing Isn't Doing by Rod Santomassimo at https://www.amazon.com/Knowing-Isnt-Doing-Rod-Santomassimo/dp/0983834938
Explore 11 Labs (elevenlabs.io) for AI voice generation and audiobook creation.
Find freelance developers for AI voice and audiobook projects on Upwork.com or Fiverr.com.
Learn more about Rod Santomassimo’s coaching programs and resources at https://massimo-group.com/about/

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