Podcast
Real Estate Excellence
Hosted by Tracy Hayes · EN
The Real Estate Excellence Podcast brings you real conversations with the top real estate agents, brokers, and industry leaders in Northeast Florida and beyond. Hosted by Tracy Hayes, each episode uncovers the mindset, strategies, and stories behind the most successful professionals in the business. Whether you're a new agent or a seasoned pro, you’ll find the insight and inspiration you need to elevate your real estate career.
20episodes
Episodes
Newest firstAll episodes
How to 2.5x Your Sales in a Down Market: $8M to $20M in 2025
Oct 2701:08:44Tap to summarizeWhat if the secret to your real estate breakthrough isn't a better market... but a better mindset? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Kaitlin Chernyshov. Kaitin shares how she went from uncertainty and switching seven brokerages to becoming one of Northeast Florida’s top-producing agents. Despite working in what headlines call the worst real estate market in recent years, she has already closed over 40 homes and is tracking more than 20 million in sales for 2025. Kaitlin unpacks the mindset shift that sparked her explosive growth, her transition from buyer-heavy business to dominating listings, and the creative open house tactics that actually work. She also talks about starting her team at United Real Estate, hiring the right support, and building a business fueled almost entirely by referrals. Whether you're new to real estate or stuck in a rut, Kaitlin’s story will show you what’s possible when purpose meets strategy. Looking to reignite your real estate momentum? Follow Kaitlin Chernyshov on Instagram and TikTok. Then hit subscribe to the podcast for more proven growth strategies from real agents winning in today's market. Highlights: 00:00 – 08:25 Finding Direction in Real Estate Kaitlin introduces her seven-year journey Switching brokerages seven times Why she finally found her home at United Launching Market Makers team How she tripled her business in one year 08:26 – 17:03 Creating Open House Magic How she transitioned from 90 percent buyers to 70 percent listings Using open houses as conversion tools The Santa and Grinch event that led to a closing Turning a no-show open house into a double deal From open house guest to future team member 17:04 – 25:45 Scaling with Structure and Support Starting her own team within United Leading agents while maintaining production Hiring a transaction coordinator and social media help Shifting from solo hustling to systemized growth Building referrals from past clients 25:46 – 34:12 What Buyers and Sellers Need to Hear in 2025 Why waiting for rates might be a mistake Her own buying experience during high interest Advice for buyers on timing and equity Local market resilience in Jacksonville St. Johns County as a top family relocation spot 34:13 – 48:18 Mastering the Listing Side of Real Estate Overcoming seller hesitation with proof and data Turning expired listings around in under 30 days Smart staging on a budget How she communicates tough feedback to sellers Understanding what buyers want today 48:19 – 1:08:43 Mindset, Teams and Market Predictions When Kaitlin stopped stressing over her next deal Pre-listing inspections and preventing deal fallout What she looks for in a brokerage The social side of real estate success Why 2025 may shift from buyer to seller’s market Quotes: "I treat every closing like it’s my own and that’s what makes the difference" – Kaitlin Chernyshov "When I stopped obsessing about where the next deal was coming from it all started to flow" – Kaitlin Chernyshov "People say open houses don’t work I’ve sold over ten from them" – Kaitlin Chernyshov "You can be successful anywhere but the right environment accelerates everything" – Kaitlin Chernyshov To contact Kaitlin Chernyshov, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, and LinkedIn. Connect with Kaitlin Chernyshov! Website: https://kaitlinchernyshov.com Instagram: https://www.instagram.com/kaitlinchernyshovrealestate Facebook: https://www.facebook.com/share/15jC681zA3/ LinkedIn: https://www.linkedin.com/me?trk=p_mwlite_me_notifications-secondary_nav Connect with me! Website: toprealtorjacksonville.com Website: toprealtorstaugustine.com SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #KaitlinChernyshov #RealEstatePodcast #ListingAgentTips #RealtorSuccess #MarketMakers #JacksonvilleRealEstate #StJohnsCountyHomes #WomenInRealEstate #RealEstateLeadership #RealtorLife #RealEstateStrategy #HomeSellingTips #ReferralBusiness #TopProducer #OpenHouseSuccess #RealEstateMarketing #NortheastFloridaHomes #RealEstateTeam #MindsetShift
Transcribe →Jamie McLaughlin: From Classroom to Closing - Top St Johns Cty Realtor
Oct 2401:20:15Tap to summarizeAre you just buying a house, or are you investing in a lifestyle that matches your future? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes former middle school math teacher turned real estate agent, Jamie McLaughlin. Jamie shares her inspiring journey from the classroom to becoming a trusted realtor in St. Johns County, Florida. With deep roots in the community and a teacher’s heart, Jamie brings patience, structure, and honesty to every transaction—serving not just clients, but building long-lasting relationships. Tracy dives into the challenges and strategies of selling in today's market—from handling CDD fees, insurance hurdles, and new construction pitfalls to emphasizing education-based buyer consultations and proper pricing for sellers. Jamie also reveals how her background as a mentor and volleyball coach influences her people-first approach. Whether it's pre-inspections, dealing with builders, or navigating complex buyer expectations, Jamie’s approach is a masterclass in thoughtful, integrity-driven real estate. If you're a buyer or seller in Northeast Florida, take a cue from Jamie’s playbook—partner with an agent who educates, advocates, and isn't afraid to speak the hard truths. Subscribe to the Real Estate Excellence podcast and share this episode with someone ready to make smarter real estate decisions! Highlights: 00:00 - 13:50 Jamie’s Journey From Teacher to Realtor How Hurricane Andrew led Jamie to St. Johns County Teaching math and pivoting to real estate Marketing background and first job selling Suns tickets Bringing mentorship and coaching into real estate Building relationships that last beyond the transaction 13:51 - 24:00 Understanding the Real Buyer’s Needs Asking the hard questions early in buyer consults CDD, HOA, and insurance costs affecting decisions Buying with long-term goals in mind New construction vs resale: planning ahead Helping military families make smarter buys 24:01 - 30:32 Expectation Management & Teaching the Process Using teaching experience to walk buyers through steps Contingencies, loan types, and offer strategy Repair issues and listing prep surprises When deals almost fall apart Importance of communication at every stage 30:33 - 36:00 New Construction Inspectors, Superintendents & Slab Surprises Hidden issues in new builds—plumbing nightmares Advocating for pre-slab, pre-drywall, pre-close inspections Value of a Realtor during construction Blue tape walkthroughs and designated “bad guy” role Real stories of builder mistakes caught just in time 36:01 - 44:16 The Seller Side Marketing, Staging & Strategy 60/40 split: Jamie’s seller focus Pricing strategies based on timeline and comps Professional photos, video, and staging impact A real-world staging success story Helping sellers invest to gain more return 44:17 – 01:20:06 Navigating a Changing Market Trending real estate questions and hot takes Dealing with slow markets and higher inventory Buyer concessions, mortgage payment focus Why every buyer should interview their agent Emotional intelligence in negotiation and transaction Quotes: “If you don’t like my style or beliefs, there’s someone else out there—but I bring value in my time and what I offer.” – Jamie McLaughlin “I want to be your friend forever—not just your Realtor.” – Jamie McLaughlin “You sometimes have to spend money to make money. That’s how I built my real estate career.” – Jamie McLaughlin “I can’t stress enough how important inspections are—even for new construction.” – Jamie McLaughlin To contact Jamie McLaughlin, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, YouTube, YouTube, and LinkedIn. Connect with Jamie McLaughlin! Website: https://www.jamiemclaughlin.org/ Instagram: https://www.instagram.com/jamiemclaughlinrealtor/ Facebook: https://www.facebook.com/jamiemclaughlinrealtor YouTube: https://www.youtube.com/@jamiemclaughlinrealtor LinkedIn: https://www.linkedin.com/in/jamie-mclaughlin-4a7a731a2/ Connect with me! Website: toprealtorjacksonville.com Website: toprealtorstaugustine.com SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #StJohnsCounty #NortheastFloridaRealEstate #JamieMcLaughlin #HomeBuyingTips #RealEstatePodcast #NewConstructionHomes #RealtorLife #RealEstateStrategy #CDDFees #HOA #MortgageTips #BuyersAgent #SellersAgent #FloridaRealtor #RealEstateEducation #HomeSelling #StagingHomes #RealEstateInspection #RealEstateMentorship
Transcribe →Tiffany High: How Wholesalers / Flippers Build Predictable Scalable Businesses
Oct 1001:00:54Tap to summarizeWhat would change if you stopped chasing one off flips and rebuilt a real business that runs without you? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Tiffany High. Tiffany lays out how she left a demanding corporate path to be present for family, stumbled into flipping, then scaled from 40 flips in year one to a virtual operation closing 20 plus deals a month. The turning point was tearing everything down in 90 days and rebuilding with systems, training, and leadership so the company could run without constant firefighting. She explains why newbies should start with wholesaling, how to use licensed inspections plus a GC to scope work, and why leverage and team building beat solo grind. The theme is simple. Real estate is copy and paste when you install infrastructure and remove limiting beliefs. If you are ready to replace hustle with a system, check out the four week Real Estate Business Accelerator and grab a seat at the Columbus workshop. Start implementing one channel, one closer, one scorecard today. Highlights: 00:00 - 09:59 Origin story and first flips · Leaving corporate to support family · Discovering flipping and investing in education · First 40 flips as a one person show · Early mistakes without CRM or lists · Why wholesaling should have come first 10:00 - 19:59 From grind to systems · Hiring a GC before subs · Virtual acquisitions and scope of work flow · Inspector plus GC on site together · Cosmetic rehabs over gut jobs · Median price focus for multiple exits 20:00 - 29:59 Rebuilding the business · Year two crash and 90 days reset · Installing onboarding training tracking · Each closer worth eight deals a month · Leadership and removing limiting beliefs · Option freedom through leverage 30:00 - 39:59 Marketing and deal flow · Diversified channels inbound and outbound · Partnering with a realtor team for listings · San Diego success case million-dollar month · Define success then reverse engineer 40:00 - 49:59 Money and risk management · Private lenders and double-digit returns · Deals versus business capital · Why real estate beats stocks for control · Lender package inspections comps photos · Only funding deals you would take over 50:00 - 01:00:53 Wholesaling first and next steps · What wholesaling is and why to begin there · Contract timelines 30 day close 21-day inspection · Dispo in under three weeks with buyers list · Workshops plus four-week accelerator outline · Tactical podcast for ongoing execution Quotes: “Flipping a house is not a unique thing. It is a copy and paste system.” – Tiffany High “We rebuilt every aspect in less than 90 days and did 300 deals after that.” – Tiffany High “We lock everything up virtually over the phone through an acquisitions process.” – Tiffany High “Success is you define it. Our job is to get you to where you want to go.” – Tiffany High To contact Tiffany High, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, YouTube, LinkedIn, and Podcast. Connect with Tiffany High! Website: https://resultsdrivenrei.com/ Instagram: https://www.instagram.com/tiffanyhighofficial/ Facebook: https://www.facebook.com/officialtiffanyhigh YouTube: http://www.youtube.com/@resultsdriven-rei Podcast: https://www.theresultsdrivenpodcast.com/ Connect with me! Website: toprealtorjacksonville.com Website: toprealtorstaugustine.com SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #TiffanyHigh #RealEstateInvesting #WholesalingHouses #HouseFlipping #VirtualFlipping #Acquisitions #Dispositions #PrivateLending #RealEstateSystems #KPI #CRM #DealFlow #MarketingChannels #GC #HomeInspection #MindsetShift #Leadership #OptionFreedom #ResultsDriven #ColumbusRealEstate #SanDiegoRealEstate
Transcribe →Maria Raymer: Top 1% Realtor JAX/St Augustine/Ponte Vedra
Oct 601:11:23Tap to summarizeWhat do buyers and sellers really need an agent for, beyond opening doors and filling forms In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down Maria Raymer. Maria’s journey from a young agent who questioned her value to a market leader known for straight talk and service. She explains how treating people with honesty and investing real time in them creates momentum that money follows. She shares how early office mentorship and daily reps built skill and confidence, plus how to communicate value even when you are new and your clients are older than you are. Maria then lays out practical, battle tested playbooks. Prep sellers so inspections do not derail deals. Favor quality over quantity in lead gen. Build durable referral flywheels through useful quarterly touch points not holiday spam. And when growth hits, hire a transaction coordinator first so you can stay in your zone on listing appointments while files move flawlessly to close. If this episode helped you sharpen your playbook, follow the show, drop a five star review, and share it with one agent who needs to hear it today. Then screenshot your favorite takeaway and tag the show on your platform of choice. Highlights: 00:00–00:12 From college path to first closings The question that changed everything what do clients need me for Family nudges toward real estate and early doubts First brokerage start and love for unlimited upside Balancing life and a career without ceilings Rookie momentum and early wins in a different price era 00:12–00:24 Winning trust young and learning in the office The mediator role bringing buyers and sellers to the middle Emotion vs price how owners see their homes Nine to five in the office to absorb scripts and standards Riding the company’s track record while you build your own Honesty plus care as the secret trust accelerant 00:24–00:36 Brokerage math and the power of staying put • Seventy percent repeat and referral as the business base • Thirty percent fueled by brand network reach • Longevity compounds reputation and opportunity • Mentorship over splits when you feel stuck • Every move costs momentum choose wisely 00:36–00:47 Follow up that clients actually like Stop holiday blast emails send a real card or a useful update Quarterly newsletters with hyper local stats win attention Community first support local to build real relationships Network through schools charities and church with intent CRM as non-negotiable foundation from day one 00:47–00:59 Negotiation calm and pre listing inspections Foreshadow inspection findings so sellers do not take offense Pre listing inspections as deal insurance reduce item count Guide reactions when curveballs land replace do not rage Buyers sometimes use inspection to exit recognize the signal Professional agent relationships protect your clients outcomes 00:59–01:11 Teams roles and scaling the right way The 2020 inflection point add help or cap growth Hire the transaction coordinator first pay per file and free your time Admin spine media contracts office and closing support Keep client communication in email with everyone in the loop Stay the listing table is your superpower and joy Quotes: “The investment of time and helping people and giving your honest opinion that is what they are looking for. Treat people right and the money and success will follow.” – Maria Raymer “Sales come together better when you have someone in the middle bringing both sides to the middle.” – Maria Raymer “You date the rate you marry the house.” – Maria Raymer “Listings are the name of the game. I love sitting at the table with owners and winning that deal.” – Maria Raymer To contact Corey Hasting, learn more about her business, and make her a part of your network, make sure to follow her on her Website, X, Instagram, Facebook, Youtube, and LinkedIn. Connect with Maria Raymer! Website: https://stjohnsareahomefinder.com/ X: https://x.com/mariaraymer Instagram: https://www.instagram.com/mariaraymerteam Facebook: https://www.facebook.com/MariaRaymerRealtor YouTube: https://www.youtube.com/@mariaraymer LinkedIn: https://www.linkedin.com/in/mariaraymer/ Connect with me! Website: toprealtorjacksonville.com Website: toprealtorstaugustine.com SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #MariaRaymer #REMAX #NortheastFlorida #JacksonvilleRealEstate #SellerTips #BuyerTips #PreListingInspection #Negotiation #TransactionCoordinator #RealEstateTeam #CRM #FollowUp #ReferralBusiness #TopProducer #ListingAgent #HomeSelling #HomeBuying #CommunityFirst #Podcast
Transcribe →Corey Hasting: Christie's International Real Estate First Coast
Oct 300:57:49Tap to summarizeWhat bold move would you make if you knew your entire team’s future was on the line? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Corey Hasting for his third appearance — this time unveiling the biggest pivot of his career. At just 27, Corey launched a boutique Engel & Völkers franchise in Jacksonville Beach and scaled it into five thriving offices with 138 agents. But instead of resting on awards and billion-dollar sales, he shocked the market by transitioning his entire brokerage to Christie’s International Real Estate First Coast. Corey opens up about the 18-month journey, the risks, the sleepless nights, and the why behind the move. He shares how he retained almost every agent through the shift, why brand power and growth potential drove his decision, and how Christie’s global reach and tech innovation will elevate luxury real estate in Northeast Florida. If you’ve ever wondered how great leaders navigate risk, transition, and growth — this conversation will inspire you to think bigger. Don’t forget to subscribe, share this episode with a colleague, and leave us a 5-star review to keep these powerful stories coming! Highlights: 00:00 – 06:30 Corey’s Bold Leap Launching Engel & Völkers at 27 Scaling to 5 offices and 138 agents Winning America’s Cup “Shop of the Year” Early frustrations with tech & innovation Beginning the search for what’s next 06:31 – 14:45 The Christie's Connection Why brand identity matters more than ever Retaining 137 of 138 agents through transition Exclusive territory expansion rights Breaking past Engel & Völkers growth limits Building the foundation for expansion 14:46 – 21:59 Elevating Luxury in Northeast Florida Dominating high-end listings Christie's auction house credibility Positioning in global feeder markets Networking with billion-dollar brokerages Recruiting luxury-focused agents 22:00 – 30:15 Innovation & Technology Shift Partnering with Luxury Presence websites Launching First Coast Luxury mobile app Revitalizing marketing with flexibility & variety SEO, pay-per-click, and seller visibility Why print marketing still matters 30:16 – 38:40 Growth, Expansion & Recruiting New HQ in Atlantic Beach Targeting St. Augustine & St. Simon’s Island Recruiting with value vs. splits Why retention is the ultimate measure White-glove brokerage service model 38:41 – 57:48 Leadership, Culture & The Future Bringing Christie's CEO & leadership to Florida Building a one-vision, one-culture region Systems that create more time for agents Supporting top producers to break ceilings Taking First Coast “to the moon” Quotes: “There’s no such thing as a perfect brokerage — it’s about finding what you’re missing and who solves that problem.” – Corey Hasting “If you’re not growing, you’re dying — in business and in life.” – Corey Hasting “Our job is to make agents two places at once by creating more time for them to do what they do best.” – Corey Hasting “We’re not making this move to stay the same. We’re doing it to grow, to dominate luxury, and to take it to the moon.” – Corey Hasting To contact Corey Hasting, learn more about his business, and make him a part of your network, make sure to follow him on his Website, Instagram, Facebook, Youtube, and LinkedIn. Connect with Corey Hasting! Website: https://cirefc.com/agents/corey-hasting Instagram: https://www.instagram.com/corey_hasting Facebook: https://www.facebook.com/corey.hasting.3 YouTube: https://www.youtube.com/@CoreyHasting LinkedIn: https://www.linkedin.com/in/chasting/ Connect with me! Website: toprealtorjacksonville.com Website: toprealtorstaugustine.com SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #CoreyHasting #ChristiesInternational #LuxuryRealEstate #BrokerageGrowth #JacksonvilleBeach #StAugustineRealEstate #NortheastFlorida #BrokerageLeadership #RealEstatePodcast #RealEstateInnovation #RealEstateTechnology #AgentRecruiting #LuxuryHomes #BrokerageTransition #ChristiesFirstCoast #RealEstateExpansion #GlobalRealEstate #AgentSuccess #BillionDollarBrokerage
Transcribe →Gail DeMarco: Top St Johns County FL Agent
Sep 2901:07:45Tap to summarizeWhat would change in your business if you treated time as your most valuable commodity and priced every hour accordingly? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with luxury agent and team leader Gail DeMarco. Gail drops the polite filter and lays out how she built a near billion in lifetime sales by staying lean, obsessing over data, and designing a brand that shows up everywhere. From four open houses every weekend to hyper-focused farming and YouTube consistency, she explains exactly how she creates momentum in new markets and turns listings into market share. The conversation digs into hiring for coachability, running a tight listing operation, delegating fast, and engineering deals with assumable loans and lender-powered rate buydowns. It is an unvarnished masterclass on standards, time discipline, and creative structure in a tough market, capped with faith-driven leadership and straight talk on saying no to bad fits. If this episode pushed you to tighten your standards and reclaim your calendar, share it with one agent who needs a wake-up call and DM us the one change you will make this week. Highlights: 0:00-5:59 Numbers that make you sit up Why she is in the business of real estate not just a realtor Team goal: everyone should out-earn the leader 2023 production 389M team, 80M personal Lean teams beat big teams, people get lost Expect scar tissue and weekly tears on the climb 10:00-13:00 Branding that actually moves property Name recognition as the north star, top of mind wins listings Premium signage and consistent open house experience Compliance first, even with team branding Treat 450k and multi-million the same, remove ego Hospitality touches: Fiji water, booklets, consistency 15:51-19:59 Mailers metrics and momentum Four-page data-driven mailers co-op with lender Pull the plug when the farm does not pencil, like a stock Proof of everywhere affects community recognition Give to the community and spend to make money YouTube surge from 400 to 67k with consistency 20:20-22:20 Hyper-focus and the price of time Farm a few micro-markets deeply Co-list luxury so you can be everywhere the listing needs Signs concentrate perception: you sell everything here Time is the most valuable commodity, price your hours If it is not on calendar, it is a no, including Pilates conflicts 52:20-1:00:37 Delegate to elevate and operational excellence If it is not income producing, do not do it Pay a premium TC to keep you out of real estate jail Contact sport: get off the modules and host more opens Role play Breakfast Club for objections When to spend three hundred monthly or get a part-time job 1:01:48-1:07:14 Creative deals, lenders, and the close Advertise payment, not price: buydowns beat reductions Assumable loans open doors with patience on closing Competing with builders: incentives and differentiation Say no to listings that cannot appraise or perform Closeout lender love and episode wrap Quotes: “I am not a realtor I am in the business of real estate.” – Gail DeMarco “I want everyone on my team to make more money than me that is my goal.” – Gail DeMarco “Your most valuable commodity is your time.” – Gail DeMarco “You have to delegate to elevate.” – Gail DeMarco To contact Gail DeMarco, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, Youtube, and LinkedIn. Connect with Gail DeMarco! Website: https://www.movetostjohnsfl.com/ Instagram: https://www.instagram.com/relentlessrealtor/ Facebook: https://www.facebook.com/gail.d.demarco/ YouTube: https://www.youtube.com/@LivinginStJohnsStJohnsCountyFL LinkedIn: https://www.linkedin.com/in/gaildemarco/ Connect with me! Website: toprealtorjacksonville.com Website: toprealtorstaugustine.com SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #GailDeMarco #LuxuryRealEstate #ListingAgent #RealEstateBranding #OpenHouses #YouTubeForAgents #RealEstateCoach #TimeManagement #DelegateToElevate #AssumableLoans #RateBuydown #LenderPartner #FarmingStrategy #MailersThatWork #PonteVedra #Rivertown #Over55Communities #eXpRealty #RealEstateMindset
Transcribe →Jamie Hallman: "Consider It Closed" Professional TC's
Sep 1201:18:48Tap to summarizeWhat if the key to scaling your real estate business isn’t selling more homes, but learning how to delegate smarter? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Jamie Hallman, founder of Consider It Closed and a powerhouse in the world of transaction coordination. Jamie shares her fascinating journey from working as a registered dietitian to traveling the world on a mission trip, and ultimately discovering her passion and skillset were perfectly aligned with real estate coordination. She opens up about how her solutions-driven mindset, love for structure, and eye for detail led her to create one of Florida’s top transaction coordination companies. Jamie explains why delegation is essential for agents at every stage—from those closing just a few deals a year to top producers juggling dozens. With powerful stories, she illustrates how TCs provide agents with peace of mind, client satisfaction, and compliance assurance, while also helping them navigate unexpected hurdles like insurance issues, squatter situations, or even the shocking death of a seller on closing day. If you’re ready to level up your business and stop leaving growth on the table, share this episode with a fellow agent and start a conversation about the power of transaction coordination. Don’t forget to subscribe to Real Estate Excellence for more insider stories and strategies from top performers. Highlights: 00:00 – 06:39 Hitting Limits and Delegating • Why agents reach capacity • Benefits of handing off tasks • Assistants versus transaction coordinators • Early struggles in scaling • Marketing support roles 06:40 – 17:29 From Dietitian to Real Estate • Starting in healthcare • A life-changing mission trip • Husband’s influence and guidance • Discovering transaction coordination • Fulfillment in problem solving 18:30 – 25:59 Onboarding Agents the Right Way • Structured intake process • Aligning with agent goals • Lessons from The Expectations Gap • Power of clear communication • Building trust and relationships 26:00 – 36:19 Solving Problems in Every Deal • Managing emotions in real estate • When transactions take unexpected turns • Handling squatters and disputes • Insurance pitfalls and delays • Creative solutions that work 36:20 - 53:59 Systems That Drive Success • What contract to close includes • Email and compliance management • Listing setup and MLS rules • Streamlined intake forms • Training and leading the team 54:00 – 01:18:47 Scaling a Business and Industry Impact • Growing from TC to business owner • Mentorship and collaboration benefits • Broker versus agent perspectives • Getting insurance handled early • The future of transaction coordination Quotes: “You’re only gonna get so far as you’re willing to delegate and grow in this business.” – Jamie Hallman “There’s always a solution—and I get to be the one to help make that solution happen.” – Jamie Hallman “Not everyone’s a great fit for us. Our name is tied to their business too.” – Jamie Hallman “Every transaction is different, and that’s why computers will never fully replace us.” – Jamie Hallman To contact Jamie Hallman, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, and LinkedIn. Connect with Jamie Hallman! Website: https://www.consideritclosedfl.com/ Instagram: https://www.instagram.com/consideritclosedfl/ Facebook: https://www.facebook.com/ConsiderItClosedFL/ LinkedIn: https://www.linkedin.com/in/jamie-hallman/ Connect with me! Website: toprealtorjacksonville.com Website: toprealtorstaugustine.com SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #TransactionCoordinator #RealEstateSuccess #ConsiderateClose #ScalingYourBusiness #Delegation #RealEstateTips #PropertyDeals #AgentGrowth #BehindTheScenesRealEstate #RealEstateMindset #TCServices #FloridaRealEstate #AgentSupport #RealEstatePodcast #ClosingDeals #PropertyManagement #EntrepreneurMindset #RealtorTips #RealEstateCoaching
Transcribe →Lauren Duke: CoreOps Collective
Sep 501:21:23Tap to summarizeAre you running a business or just duct taping one together? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Lauren Duke. Lauren is the founder and CEO of Core Ops Collective, to unpack how she went from military spouse and hairdresser to running operations for one of the nation’s top real estate teams—closing over 3000 transactions and opening 21 expansion locations. Lauren explains why so many agents get stuck wearing every hat, how culture can’t just be “family,” and the difference between surviving and scaling. She dives into her signature SCALE framework—Set the vision, Capture attention, Acquire business, Lead with systems, Elevate experience—showing agents how to replace chaos with clarity. From CRMs and lead magnets to touch plans and KPI dashboards, Lauren reveals the tools and mindset shifts that free agents from survival mode and position them to grow like true CEOs. If this conversation gave you clarity, share it with another agent who’s grinding without a plan. Subscribe to Real Estate Excellence, leave a review, and commit to setting up one system this week that will carry your business further. Highlights: 0:00 - 6:00 Introduction and agent struggles Why agents hit a ceiling early Misconceptions about brokerage support Overwhelm from CRMs and tech tools Why systems matter before scaling 6:00 - 15:00 Lauren’s background and entry into real estate From hairdresser to military spouse life Launching a VA business on Facebook First role as a transaction coordinator Learning operations by trial and error 15:00 - 25:00 Building and leading teams Expanding to 21 locations nationwide Managing 100+ agents and staff Culture vs. family in teams Launching Core Ops Collective after parting ways 25:00 - 41:00 The SCALE framework Setting the vision with audits Capturing attention with core values Acquiring business through CRMs Leading with measurable systems 41:00 - 55:00 Systems, automation, and client touch plans Building landing pages and lead forms Using Facebook groups for lead gen 00:45:30 to 01:22:23 Dashboards, hiring, and team building · CEO dashboards for KPIs and cost of sale · Avoiding the pay-per-lead trap · Setting clear roles and accountability for admins Dashboards and KPIs for agents Final advice on scaling with clarity Quotes: “We replace survival mode with structure.” – Lauren Duke “You can’t grow a team if you don’t even know how you want to show up for clients.” – Lauren Duke “If you don’t know your core values, decisions will paralyze you.” – Lauren Duke “Your assistant should be an extension of you.” – Lauren Duke To contact Lauren Duke, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, and Podcast. Connect with Lauren Duke! Website: https://www.coreopscollective.com Instagram: https://www.instagram.com/coreopscollective Facebook: https://www.facebook.com/coreopscollective Podcast: https://open.spotify.com/show/0CeMtpitmpW2KB4j05cI7i Connect with me! Website: toprealtorjacksonville.com Website: toprealtorstaugustine.com SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #LaurenDuke #CoreOpsCollective #RealEstateOps #ScaleYourBusiness #CRMSystems #LeadGeneration #TeamBuilding #Brokerage #AgentSuccess #BusinessSystems #EntrepreneurMindset #OperationsExcellence #RealEstateCoaching #ScalingAgents #CEOAgent #ClientExperience #KPIDashboard #Leadership #Authenticity
Transcribe →Shannon Messina: It's How Much You Care | Top St Johns Cty Realtor
Sep 101:10:07Tap to summarizeAre you truly listening to clients or just waiting to ask your next question? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Shannon Messina. Shannon brings a kinetic blend of New York grit and Florida community savvy. In this conversation she unpacks how fitness and training shaped her sales engine, why relationships beat cold prospecting, and how themed open houses with real vibes convert neighbors into buyers. She shares the move that reset her life, rebuilt her career, and led to record sales in St Johns Golf. Shannon fought through nine months of impaired vision, passed her licensing exam with a pirate patch, and surged back with 2020 sight and a bigger vision for her family and clients. Her takeaways land hard be relentlessly resourceful, sell every listing like it is your own, and let clients tell you what matters most then amplify it. Subscribe and share this episode with one agent friend who needs a push of grit today. Follow the show for fresh playbooks that help you close with confidence. Highlights: 00:00 - 11:39 Meet Shannon and visibility in real estate • First impressions and introduction • The importance of visibility in real estate • Balancing social media with authentic connection • Why screen time matters for agents • Staying consistent to remain top of mind 23:20 - 34:59 Restart in Florida referrals over cold hunting • Fitness coaching as sales training ground • Leadership lessons carried into real estate • Building trust beyond transactions • Listening deeply to client needs • Creating conversations that convert 35:00 - 46:39 Embracing discomfort to grow intentionally • Business collapse and bold move south • First FSBO listing that sparked momentum • Treating every client like a marketing billboard • Relocating families through trust and connection • Using reels and hashtags to attract buyers 46:40 - 58:19 Selling with pride and execution • Studying with impaired vision and determination • Passing exams with a pirate patch • Life reset after eye surgery • Embracing discomfort to grow intentionally • A renewed mission in real estate 58:20 - 1:09:59 Hosting events to build community • Neighbors as natural recruiters • Hosting events to build community • Learning from the refrigerator fiasco • Staying calm under negotiation pressure • Relentless drive to find a solution Quotes: “I love real estate because I am in control of how much money I make.” – Shannon Messina “Use what clients give you to ask your next question do not have a script.” – Shannon Messina “Those dual side deals happened because I sold the home during the open house.” – Shannon Messina “I like to do things that make me uncomfortable and then do well.” – Shannon Messina To contact Shannon Messina, learn more about her business, and make her a part of your network, make sure to follow her on her Instagram and Facebook. Connect with Shannon Messina! Instagram: https://www.instagram.com/shannon_lyn_messina Facebook: https://www.facebook.com/shannon.messina.106 Connect with me! Website: toprealtorjacksonville.com Website: toprealtorstaugustine.com SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #ShannonMessina #FloridaRealEstate #NewYorkToFlorida #AgentGrit #OpenHouseIdeas #StJohnsCounty #RelationshipSelling #ReferralsWork #ListingStrategy #BuyerMindset #DualAgency #SellItLikeYours #CommunityMarketing #SocialMediaForAgents #MargaritavilleVibes #CoffeeTruckOpenHouse #Resilience #WomenInRealEstate #GritWins
Transcribe →Jim Cronin: ReadTomato.com Real Estate Website Expert
Aug 2901:13:13Tap to summarizeAre you building a website that answers your ideal client’s real questions or a brochure that only talks about you? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Real Estate Tomato founder Jim Cronin. Jim breaks down how agents win online today by pairing deeply targeted websites with consistently updated, authority rich content. Long tail questions drive discovery, and AI overviews now pull heavily from blog articles and market snapshots written by true local experts. If your site speaks directly to a defined persona and proves expertise with specifics, you rise above portals and generic pages. He walks through a standout case study the Lake Life directory where each lake page includes listings, drone visuals, drive times, FAQs, and monthly market snapshots. Jim shows why freshness signals and on the ground insight beat big box data, then shares his Coffee Chats system to extract stories from agents and spin them into blogs, shorts, and social posts at scale. Net effect you become the source AI cites and the site clients click. Pick one niche you love and ship one authority page this week. Add five buyer and five seller FAQs and a current month market snapshot. Repeat monthly. When you are ready to scale that cadence, book a Coffee Chat with your marketing partner and turn the transcript into blogs and posts for the next four weeks. Highlights: 00:00-12:00 Foundations of great content · Why content volume matters today. · Audience questions as the starting point. · Best answer wins attention. · From brochure sites to problem solvers. · Setting the stage for the discussion. 12:00-22:00 Blogging and long-tail search · Multi-word queries drive discovery. · Blogs fuel AI overviews and snippets. · Consistency beats sporadic posting. · Writing for one clear persona. · Blogging’s comeback in real estate. 22:00-32:00 Niche focus and authority building · Clear persona targeting. · Speaking with empathy and proof. · Creating lake and neighborhood hubs. · Turning listings into resources. · Authority that compounds over time. 32:00-42:00 Lake Life case study · Why focus on 30 lakes, not 100. · Pairing listings with local context. · Drone visuals and lifestyle content. · Rules, drive times, and species data. · Long-term lead generation results. 42:00-55:00 Freshness and ongoing updates · AI values current local snapshots. · Monthly market reporting cadence. · FAQs for buyers and sellers. · Local expertise vs national portals. · Linking posts to strengthen core pages. 55:00-01:13:04 Scaling with Coffee Chats and AI · Recording conversations to mine stories. · Guardrails to keep AI on brand. · Multiplying blogs and social posts. · Becoming the cited local source. · Final takeaways and action steps. Quotes: “There’s no excuse for why you can’t create a lot of great content… can you build enough content to prove to them that you’re the best answer That’s the formula.” – Jim Cronin “Blogging is back because AI overviews and conversations are pulling from people’s blog articles where the authority is.” – Jim Cronin “These sites are going to be the ones that are showing up when people are asking AI how’s the market in southwest Michigan for lake homes.” – Jim Cronin To contact Jim Cronin, learn more about his business, and make him a part of your network, make sure to follow him on his Website, X, Instagram, Facebook, and LinkedIn. Connect with Jim Cronin! Website: https://readtomato.com X: http://x.com/retomato Instagram: https://www.instagram.com/retomato/ Facebook: https://www.facebook.com/readtomato LinkedIn: https://www.linkedin.com/in/jimcronin/ Connect with me! Website: toprealtorjacksonville.com Website: toprealtorstaugustine.com SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #RealEstateMarketing #ContentMarketing #BloggingForBusiness #AIForAgents #SEO #LongTailSearch #LocalExpert #MarketUpdates #LeadGeneration #BrandStorytelling #IDX #NicheMarketing #PersonaDriven #SocialProof #CoffeeChats #AuthorityContent #WebsiteDesign #RealEstateLeads #LakeHomes
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