What bold move would you make if you knew your entire team’s future was on the line?

In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Corey Hasting for his third appearance — this time unveiling the biggest pivot of his career. At just 27, Corey launched a boutique Engel & Völkers franchise in Jacksonville Beach and scaled it into five thriving offices with 138 agents. But instead of resting on awards and billion-dollar sales, he shocked the market by transitioning his entire brokerage to Christie’s International Real Estate First Coast.

Corey opens up about the 18-month journey, the risks, the sleepless nights, and the why behind the move. He shares how he retained almost every agent through the shift, why brand power and growth potential drove his decision, and how Christie’s global reach and tech innovation will elevate luxury real estate in Northeast Florida.

If you’ve ever wondered how great leaders navigate risk, transition, and growth — this conversation will inspire you to think bigger. Don’t forget to subscribe, share this episode with a colleague, and leave us a 5-star review to keep these powerful stories coming!

Highlights:

00:00 – 06:30 Corey’s Bold Leap

Launching Engel & Völkers at 27
Scaling to 5 offices and 138 agents
Winning America’s Cup “Shop of the Year”
Early frustrations with tech & innovation
Beginning the search for what’s next

06:31 – 14:45 The Christie's Connection

Why brand identity matters more than ever
Retaining 137 of 138 agents through transition
Exclusive territory expansion rights
Breaking past Engel & Völkers growth limits
Building the foundation for expansion

14:46 – 21:59 Elevating Luxury in Northeast Florida

Dominating high-end listings
Christie's auction house credibility
Positioning in global feeder markets
Networking with billion-dollar brokerages
Recruiting luxury-focused agents

22:00 – 30:15 Innovation & Technology Shift

Partnering with Luxury Presence websites
Launching First Coast Luxury mobile app
Revitalizing marketing with flexibility & variety
SEO, pay-per-click, and seller visibility
Why print marketing still matters

30:16 – 38:40 Growth, Expansion & Recruiting

New HQ in Atlantic Beach
Targeting St. Augustine & St. Simon’s Island
Recruiting with value vs. splits
Why retention is the ultimate measure
White-glove brokerage service model

38:41 – 57:48 Leadership, Culture & The Future

Bringing Christie's CEO & leadership to Florida
Building a one-vision, one-culture region
Systems that create more time for agents
Supporting top producers to break ceilings
Taking First Coast “to the moon”

Quotes:

“There’s no such thing as a perfect brokerage — it’s about finding what you’re missing and who solves that problem.” – Corey Hasting

“If you’re not growing, you’re dying — in business and in life.” – Corey Hasting

“Our job is to make agents two places at once by creating more time for them to do what they do best.” – Corey Hasting

“We’re not making this move to stay the same. We’re doing it to grow, to dominate luxury, and to take it to the moon.” – Corey Hasting

To contact Corey Hasting, learn more about his business, and make him a part of your network, make sure to follow him on his Website, Instagram, Facebook, Youtube, and LinkedIn.

Connect with Corey Hasting!

Website: https://cirefc.com/agents/corey-hasting

Instagram: https://www.instagram.com/corey_hasting

Facebook: https://www.facebook.com/corey.hasting.3

YouTube: https://www.youtube.com/@CoreyHasting

LinkedIn: https://www.linkedin.com/in/chasting/

Connect with me! Website: toprealtorjacksonville.com

Website: toprealtorstaugustine.com

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Corey Hasting: Christie's International Real Estate First Coast