In this episode of Real Estate Real World, host Marguerite Crespillo sits down with the one and only Liz Brown, a top-producing Realtor based in Richmond, Virginia. Liz is also the founder of Film School, a weekly coaching program that helps real estate agents show up online with confidence and consistency.

Liz shares her unfiltered journey — from grinding on Zillow leads and cold calls to building a thriving business with video content on TikTok and Instagram. What started with filming garage workouts during COVID turned into a daily video habit that transformed her brand, brought in clients, and grew her nationwide reach.

Together, Marguerite and Liz dive into the mindset, strategies, and systems you need to market stale listings, grow your audience, and build a consistent brand presence — even if you're not tech-savvy or "video-ready."

✨ Heads up: Liz shares her actual slide deck during this episode! For the full experience, we recommend watching the video version so you can see the visuals she walks through step by step.

Whether you're a new agent or a seasoned pro feeling stuck, this episode is full of real talk, tactical tips, and hilarious truth bombs.

How Liz went from cold calling to content queen
Why perfection is the enemy of progress in video marketing
The simplest way to get past the fear of showing up online
Creative ways to market a stale listing (even if it's overpriced)
How to use ChatGPT to identify buyer personas
Why your next listing video might need… a Walmart feature
Why "they're just people" is the most empowering phrase in real estate

Resources, People, and Books Mentioned:

Gary Vee – www.garyvaynerchuk.com (GaryVee's TikTok/real estate advice inspired Liz’s video journey)
Gogo Bethke – Instagram: @gogosrealestate
Amy Gregory – Instagram: @amyegregory
Kristen Dunn – Instagram: @kristendunnrealestate
Renee Funk – Instagram: @reneefunk (credited with smart seller photo strategies)
ChatGPT – Used by Liz to identify who the actual buyer is for a property
EXP Realty – Where Liz coaches agents nationwide
Film School by Liz Brown – Weekly video coaching for agents

Featuring:

Guest: Liz Brown

Follow her at:

TikTok, Instagram, YouTube: @lizbrownrealtordaily
All links: https://linktr.ee/liz_brown_realtordaily_

Host: Marguerite Crespillo
Connect with Marguerite:

Website: www.MargueriteCrespillo.com
Instagram: www.instagram.com/margueritecrespillo
Facebook: www.facebook.com/MySuccessTuneups
TikTok: www.tiktok.com/@margueritecrespillo
Link Hub: https://stan.store/thecrespillogroup

Subscribe + Review:

Visit www.realestaterealworld.com for all episodes, resources, and upcoming guests.
Subscribe on iTunes or Spotify and leave us a 5-star review if this episode gave you something to smile about (or finally convinced you to hit “record”).

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