Transcript
Shopify Advertiser (0:00)
It's 2025, a new year and the best time to turn your great idea into a business. Shopify is how you're going to make it happen. Let me tell you how Shopify makes it simple to create your brand, open for business and get your first sale. Get your store up and running easily with thousands of customizable templates. All you need to do is drag and drop. Their powerful social media tools let you connect all your channels and create shoppable posts. Established in 2025 has a nice ring to it, doesn't it? Sign up for your $1 per month trial period at shopify.com promo all lowercase go to shopify.com promo to start selling with Shopify today. Shopify.com promo.
Narrator (0:45)
It's February 14, 2002 around 4pm High up in the mountains of West Wyoming, 31 year old Rulon Gardner speeds along on his snowmobile. He's surrounded by an expanse of whiteness, a maze of snowy plains and slopes interspersed with occasional pockets of trees. A frosty wind whips behind, turning his every breath to fog. Amidst the darkening sky, sinister shadows crawl across the ground. Despite the deteriorating conditions, Roland plows forward, keeping his eyes peeled. His big muscular frame hunches over the handlebars as he sprays fountains of snow particles with each turn. He's on the lookout for his friend, from whom he's been separated for almost an hour. With every passing minute, their chances of finding each other diminishing. What started as a day of fun and exploration is now something else entirely. Roland keeps searching. He pushes up a snowy hillside, passing some more sparse trees and rough, craggy rocks. Then suddenly he reaches a point where he can go no further.
Rulon Gardner (2:09)
I rolled my snowball up to the edge because now it's starting to get dark. It's starting to hard to see any distance and I come up to the edge and I just see it was kind of like a drop off. It was like straight off the side of the mountain.
Narrator (2:23)
Time isn't on his side. He has to make a decision. He can either turn back the way he came and wait for his friend on the deserted mountain, or he can drive off the ledge into the unknown. Quickly, Rulon makes his choice. He's going full steam ahead.
Rulon Gardner (2:39)
I come up and I get to the edge. I'm like, well, here we go.
Narrator (2:44)
With a rev and a crunch, he takes the snowmobile forwards. But the drop is much steeper than he envisaged. The second the front tips over the edge, the snowmobile accelerates down the vertical slope Charging through the thick powder with ferocious speed, Ruland sticks his right leg out to the side and tries to scuff up the snow in a desperate attempt to slow down. His knuckles whiten as his left hand squeezes the brake. The vehicle bumps over rocks, crunches across stones, skids on sheet ice. It seems inevitable that a collision with something sharp or solid awaits. But then, at last, the land flattens out and the snowmobile shudders to a halt. On shaking legs, Roland stands on top of the vehicle, its singular beam illuminating the barren, icy landscape that surrounds him. Shivering in his thin fleece, he is a lone figure at the bottom of a mountain, frozen, isolated and now completely lost.
