“If someone asks ChatGPT, Claude, Copilot, or Google’s AI features, “Where are great places to work in Chicago if I’m an engineer?” your company does not get considered because you have nice values copy.

You get considered because the system can find you, understand you, and trust what it finds.”

That was written by employer brand expert James Ellis and he joins me now on the show to talk about how employers should be crafting their career sites to be found inside the new AI ecosystem.

Questions

Its a new age James when it comes to career site SEO set the stage on where we came from and where we are in 2026?
Lets run through your recent post starting with #1 Give your company a real entity home page, what do you mean by that?
Make your claims auditable…?
Build durable pages, not just disposable job posts..?
Publish explicit Q&A pages..?
Fresh matters. Fake fresh does not….?
Start measuring citation visibility, not just traffic…explain.
Where can people go to learn more about you and your services?

LINK: https://choosable.ai/how-employer-branding-gets-found-by-chatgpt-claude-and-ai-search

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The New AI Search Rules for Your Career Site