On this episode of the ReGen Brands Podcast, we're talking with Carrie Richards – the fourth-generation rancher behind Richards Regenerative.

Carrie takes us through her incredible journey from scrappy beef sales out of a friend's freezer to supplying over 40 school districts and major retailers like Sprouts.

We dive deep into the challenges and contradictions of building a regenerative beef business – from dealing with misleading country-of-origin labeling and predatory brand partnerships to navigating the real math behind carcass utilization, processing costs, and wholesale margins.

Carrie also shares her hopes in the future use of nutrient density data, her fears about the future of the cattle market, and the launch of Harvest Path – a software platform purpose-built to help small and mid-sized ranchers thrive.