On this episode of the ReGen Brands podcast, a voice you know and love is back. Kyle returns after his brief two-episode hiatus, but this time as the guest.

We’re diving deep into a foundational issue facing regenerative CPG: we still have no unified way of tracking how regenerative products are performing at retail.

From disjointed data systems and third-party paywalls to the chaos of unstandardized claims, this episode breaks down why brands, retailers, and certifiers are flying blind when it comes to understanding regen product performance.We explore how syndicated data platforms like SPINS and Nielsen work, why regenerative claims often aren’t tracked, and what that means for brand strategy, buyer decisions, and movement-wide progress.

Kyle also shares why even the best sales data means nothing if you can’t translate it into value. Plus, we break down our two-pronged solution to ensure that regenerative products can be tracked just like organic, keto, or gluten-free items are today. And we detail the coordination effort it will require between certifiers, retailers, data companies, and brands.