KASKO CEO & Co-Founder ⁠⁠⁠⁠⁠⁠Nikolaus Sühr⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠VIG Platform Partners⁠⁠⁠⁠⁠⁠ CEO Dr. ⁠⁠⁠⁠⁠⁠Ronald Engel⁠⁠⁠⁠⁠⁠ speak with Roger Peverelli, Author, Lecturer in InsurTech Innovation and Former Co-Founder of Digital Insurance Agenda, about the untapped potential of football as a platform for social impact. Here are some of the key topics discussed in the episode:– how football creates social impact at scale through its universal appeal– why insurers overlook existing social initiatives despite heavy sponsorship spend– what differentiates CSR from marketing when aiming for genuine impact– how insurers can leverage existing football ecosystems instead of building their own initiatives– why awareness, not budget, is often the biggest barrier to action– how social impact initiatives influence employer attractiveness and talent acquisition– what insurers can learn from initiatives like the Homeless World Cup, led by Mel Young– how to balance personal passion with organisational continuity in CSR programmes– why exclusivity thinking limits social impact and collaboration increases outcomes– how leading insurers integrate sponsorship with social purpose effectively– what practical steps insurers can take to activate existing partnerships for impactThis episode offers a pragmatic perspective on how insurers can rethink sponsorship and CSR to achieve meaningful, scalable impact.

Listen now!

⚽ If you like football, we recommend checking out Roger Peverelli's new book called "Eleven Beautiful Goals - How Football Is Changing Lives"!

____Reinventing Finance Podcast is a proud partner of ITC Europe 2026!

📍Barcelona | 28–29 May

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