John and Elizabeth McCormick continue their conversation. They talk about building a speaking business, the P.I.L.O.T. (Potential, Implementation, Leadership, Optimal Performance, and Tenacity) Method for growth, and how stories and experiences help connect with audiences.

In the previous episode, Elizabeth discussed her journey from the U.S. Army to becoming a speaker, the challenges she faced as a woman in a male-dominated field, and the mindset it took to never quit when everyone else doubted her.

Listen to this episode to learn more:

[00:00] - How Elizabeth helps people with their speaking careers

[02:45] - Coaching vs. mentoring

[04:07] - AI search and visibility for speakers

[05:30] - Elizabeth's group mentoring program

[07:24] - The P.I.L.O.T. Method

[10:41] - Why stories matter

[12:03] - How Elizabeth's faith affects her speaking business

[14:42] - Give away 80% of your ideas

[16:39] - Avoiding scarcity and heavy sales tactics

[19:21] - Serving vs. selling

[23:25] - Storytelling and marketing

[27:25] - Elizabeth's definition of success

[29:24] - #1 daily habit

[33:44] - Traits of a great leader

[34:52] - Legacy Elizabeth wants to leave behind

[37:14] - How Elizabeth invests in her growth and marriage

[44:23] - Best way to connect with Elizabeth

[44:58] - Elizabeth's upcoming book

[46:51] - Book recommendations

[48:22] - Closing thoughts

NOTABLE QUOTES:

"If you don't believe in your potential … how can anyone else believe in it?"

"Coaching and mentoring are not the same thing. A mentor can tell people what to do. A coach shouldn't be telling you. Instead, they should ask, 'Well, what do you think you should do?' and help you discover the answers within you. That's coaching."

"Self care is not selfish. As a leader, we have to lead by example, and that means taking care of yourself by showing up as your best for your work, yourself, and your family. So that you can be there for them and do more with the gifts you have."

"Being tenacious is showing up when it's hard. It's not giving up. It's bringing your best self to everything you have, no matter what's going on around you."

"Selling is serving because we are serving these potential clients. If we're not serving them, they're going to feel sold to. Nobody wants to feel that way. But if I'm serving them, that means I'm helping them, and they never feel sold to."

"Values and relevancy are just as important as the solution."

"Adult learners learn best from emotion-provoking stories and thought-provoking questions."

"Be in your potential zone, not a comfort zone, because that's where growth happens."

"It doesn't do any good to believe in yourself, believe in your potential, or be in a potential zone if you don't do something with it. You'll squander the opportunities. So it's about taking action and being more effective in the things you do."

BOOK MENTIONED:

Episode 304 From Black Hawk Pilot to Bookability Queen with Elizabeth McCormick (Part 2)