Podcast
Relationships & Revenue Podcast
Hosted by P3 Studios · EN
Life is all about relationships and great leaders heavily invest in those relationships. On the Relationships and Revenue Podcast, we talk about how to improve our most significant relationships at home so we can be better in our business relationships.
We talk with experts from all over the world representing many disciplines about the best tips and strategies to become amazing people and amazing leaders.
Welcome to the show!
43episodes
Episodes
Newest firstAll episodes
Episode 301 Be the Superhero of Your Story with Dr. Nelva Lee (Part 2)
Jan 2300:35:35Tap to summarizeJohn continues his conversation with Dr. Nelva Lee. In this episode they talk about the importance of pain and purpose in life, why avoiding hard moments can keep you stuck, learning from mistakes, and much more! In Part 1, they discussed the traditional model of public education and the need for new approaches to prepare the kids for real life or careers. Listen to this episode to learn more: [00:00] - Why pain is not something to fear [05:29] - The two most important days of your life [06:50] - How faith guides Dr. Nelva's decisions in leadership roles [11:32] - Respecting your audience while staying true to your beliefs [14:11] - Dr. Nelva's definition of success [14:57] - #1 daily habit [15:56] - Traits of a great leader [17:49] - Every person you meet can teach you something [21:00] - Value of learning from mistakes and failing fast [24:47] - Legacy Dr. Nelva wants to leave behind [25:32] - How she invests in her growth and marriage [27:26] - A message for husbands and wives [29:43] - Clear communication in marriage [30:32] - Best way to reach out to Dr. Nelva [31:04] - Supporting Dr. Nelva's candidacy [33:49] - Book recommendations [34:51] - Wrap-up NOTABLE QUOTES: "I have learned over the years that pain is not something I should be afraid of. I should be afraid when I don't experience pain." "If you do it right, you don't learn anything. So you have to fail, which means you tried something new, didn't do it right, and now you have the opportunity to learn. It's not a guarantee that you will, it just means the opportunity is there." "Embrace the fact that you will have failures. You will make mistakes. You just need to learn from them, turn them into learning opportunities, and pivot. If you're able to do that, you're going to be ahead of so many others." "First, lead yourself. Then you can lead others." "Our habits determine our behavior, and our behavior determines the level of influence that we will have." "We were all born as individuals. We were all born originals. We shouldn't die copies." "If you're not experiencing enough adversity, it's probably because you're just following a pre-decided path that may or may not be your path." "Gentlemen, date night is yours. You own it. You're in charge of it. Her job is to show up and look beautiful." "Ladies, if your husband is not the romantic type, it's okay to give him tips, and it's okay to help him plan it." BOOKS MENTIONED: Purpose Driven Life: What on Earth Am I Here For? by Rick Warren (https://a.co/d/hseine4) The 7 Habits of Highly Effective People by R. Stephen Covey (https://a.co/d/eChA52b) Left Behind Series by Tim LaHaye and Jerry B. Jenkins (https://a.co/d/a3jw43B) The Bible (https://a.co/d/59f7I7q) USEFUL RESOURCES: https://www.drnelvalee.com/ https://www.instagram.com/dr.nelvalee/ https://www.linkedin.com/in/dr-nelva-lee-a4a885314/ https://www.facebook.com/TBWGTR https://www.youtube.com/@DrNelvaLee/videos Stay and Fight: The Wise Woman Builds Her House (https://a.co/d/aE70YCB) Be the Superhero of Your Story (https://a.co/d/bzutXhk) A Hope and a Future: The Case for Fostering to Adopt (https://a.co/d/j87kVT8) CONNECT WITH JOHN Website - https://iamjohnhulen.com LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen Facebook - https://www.facebook.com/johnhulen X - https://x.com/johnhulen YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/
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Episode 300 300th Episode Celebration!
Jan 2300:31:00Tap to summarizeWe've hit a huge milestone with our 300th episode! This episode is a very special conversation as John opens his heart about the podcast, where we've been, where we are, and where we are headed. John also takes time to say thank you. Thank you to the listeners/viewers who've been there, all the guests, the team behind the scenes, and all the people involved with the podcast for supporting us over the last nearly 6 years! John wants you to know you are part of the podcast family. Listen to this episode to learn more: [00:00] - Celebrating Episode 300! [01:17] - How the idea of the podcast came to be [03:11] - How John helps other men avoid divorce [03:47] - John's approach to business & life coaching [05:36] - Epiphany to help others struggling in their marriages [07:25] - Divorce destroys lives [08:37] - Why you need to invest in your relationships [10:09] - John's initial goal with the podcast [11:15] - How John chooses podcast guests [15:35] - Final update on The F6 Secrets of Relationships [16:27] - Gratitude to listeners/viewers from around the world [18:02] - What's coming next for the podcast [20:19] - Speaking, coaching, and John's favorite topics [24:13] - Invitation for listeners/viewers to suggest guests for the show [27:53] - Gratitude to listeners/viewers and guests NOTABLE QUOTES: "When you do something wrong, when you fail, you have an opportunity to learn. And I grabbed that opportunity by the horns to try and get better in my relationships." "If you aren't solid in your relationships, first at home and second in business, if you don't know how to have proper relationships with other people, your revenue will never be as great as it can be." "What's the same in your life and in your business? It's you, and how you relate to other people. It's about relationships." "Before it's too late, tell the people in your lives how much they mean to you. Show them. Create opportunities to make memories with those people, because that's what lasts." "When it comes to your people, you need to listen to them. You need to find out what's going on with them, and what sort of barriers they have that are keeping them from doing the jobs they need to do. Your job as the leader is to remove barriers, not do the job for them, not necessarily make it easier, but remove whatever barriers you can." "I'm learning how to ask myself the question, 'What does this make possible?' Good or bad, something happens in my life, what does this make possible? Because that question opens doors. It reveals things. It shows opportunities that many times first look like challenges." CONNECT WITH JOHN Website - https://iamjohnhulen.com Instagram - https://www.instagram.com/johnhulen Facebook - https://www.facebook.com/johnhulen X - https://x.com/johnhulen LinkedIn - https://www.linkedin.com/in/johnhulen YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/
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Episode 299 Be the Superhero of Your Story with Dr. Nelva Lee (Part 1)
Jan 1600:35:00Tap to summarizeJohn talks with Dr. Nelva Lee — author of several Christian-based books, entrepreneur, wife, mom, and candidate for Georgia Superintendent of Schools. Dr. Lee is the founder and CEO of Concrete Build Financing, former CEO of a vocational school for 20 years, and served as an adjunct professor for 10 years teaching healthcare administration. Listen to this episode to learn more: [00:00] - Intro [00:40] - Dr. Lee's bio and backstory [06:17] - Running for Georgia Superintendent of Schools [09:24] - Outdated education system & preparing students for real life [13:16] - Georgia education stats & need for change [14:29] - How John helped his kids decide their career [16:28] - More career paths and opportunities for students [19:09] - How John helped a student build a career without college [25:09] - Dr. Lee's new venture, Concrete Build Financing [28:09] - Dr. Lee's book, Stay and Fight [31:08] - Be the Superhero of Your Story [32:53] - A Hope and a Future NOTABLE QUOTES: "We have an educational system that was created just for factory workers, and it was created in a time when that's what was needed. That was the advanced technology of the time. That's antiquated and we need to change our educational system to fit today's needs, today's workers, to today's businesses." "We need to go back to prioritizing trade schools and trade certificates in high school so that when we graduate our high school seniors, they are prepared. They are workforce ready and prepared for life and prepared to be full members of society." "Pushing everyone to college is not an option that we should be waiting around for as the best option. There are definitely professions where a college degree is necessary, but it's not necessary for everyone. Most students, if given a real alternative that allows them to contribute to society and pay their bills, would choose that path. We need to give them that option." "Challenges are there to shine a light on your powers. No superhero ever became a superhero without overcoming a great challenge." "Life is happening for you, not to you. And so look at your challenges, look at any negative thing that's happening in your life and see how it could turn out for your good, see how it could be actually a blessing in disguise." USEFUL RESOURCES: https://www.drnelvalee.com/ https://www.instagram.com/dr.nelvalee/ https://www.linkedin.com/in/dr-nelva-lee-a4a885314/ https://www.facebook.com/TBWGTR https://www.youtube.com/@DrNelvaLee/videos Stay and Fight: The Wise Woman Builds Her House (https://a.co/d/aE70YCB) Be the Superhero of Your Story (https://a.co/d/bzutXhk) A Hope and a Future: The Case for Fostering to Adopt (https://a.co/d/j87kVT8) CONNECT WITH JOHN Website - https://iamjohnhulen.com LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen Facebook - https://www.facebook.com/johnhulen X - https://x.com/johnhulen YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/
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Episode 252 Relentless Success with Todd Stottlemyre (Part 1)
Feb 21, 202500:49:19Tap to summarizeJohn talks with Todd Stottlemyre — former Major League Baseball (MLB) pitcher, 3-time World Series Champion, high-performance coach, entrepreneur, speaker, investor, advisor, author of the books Relentless Success: 9-Point System for Major League Achievement and The Observer: A Modern Fable on Mastering Your Thoughts & Emotions, proud husband and father of five. Listen to this episode to learn more: [00:00] - Intro [01:22] - Todd’s bio [05:16] - Todd’s family and background in baseball [08:57] - Lessons learned from baseball legends [11:33] - Pressure to match his father’s legacy [14:43] - Why shielding kids from failure backfires [15:50] - The value of struggle in growth [18:04] - Story about Todd’s daughter proving herself in business [22:54] - Happiness vs Joy [24:08] - Winning the World Series with the Blue Jays [26:53] - Building a championship team [30:09] - Applying a champion’s mindset to business and leadership [35:07] - Dropping ego for team success [38:36] - The Golden Rule: Love others as yourself [39:45] - Todd’s experiences with adversity and how it affected his baseball performance [42:08] - Lessons from mindset coach Harvey Dorfman [45:30] - The Championship Statement [48:40] - Outro NOTABLE QUOTES: “If you’re going to dig ditches, the only thing I want for you is to become the best ditch digger you can possibly become.” “You can either be Daddy’s little princess, or you can be boss, but you can’t be both.” “In the last hours with my father, I promise you, we didn’t talk championships. We weren’t talking baseball. We weren’t talking about, you know, money or anything else. It was love, and it was about being in the moment.” “Failing is important. We actually need to fail because that’s when the opportunity to learn presents itself. You don’t learn a thing by doing it right. You only have an opportunity to learn when you do it wrong.” “If you don’t know what you want to do, and you don’t know where you want to go, when life throws you a set of circumstances, you’re going to get buried in those circumstances.” “What happens when the world throws you a set of circumstances that are out of your control, and Mommy and Daddy can’t make you happy any longer? You actually have to go through it, learn from it, and figure out how to move forward. So, let the kids learn that emotional IQ.” “The name on the front of the uniform is a lot more important than the name on the back of the uniform.” “Championships are won through getting uncomfortable, growing, and coming together as a team.” “If you want to go fast, go alone. If you want to go far, take others with you.” “Today, we have a reaction problem, and if we can teach people to respond versus react, you’d see a much different outcome.” “Love your neighbor as if it were yourself. If we could all follow the Golden Rule, wouldn’t we have world peace?” “Words are shallow; actions are deep.” “The beautiful thing about your first step is you might learn not the ‘how to,’ but it’s a lesson, and then it continues to move you forward.” “The reward is the process.” USEFUL RESOURCES: https://toddofficial.com/ https://www.linkedin.com/in/toddstottlemyre/ https://www.instagram.com/todd.stott https://www.facebook.com/todd.stottlemyre https://x.com/ToddStottlemyre https://www.youtube.com/channel/UCKJCB98_92Se0jK08SdmuRw Relentless Success: 9-Point System for Major League Achievement (https://a.co/d/gZU8r8I) The Observer: A Modern Fable on Mastering Your Thoughts & Emotions (https://a.co/d/dy4tSSW) CONNECT WITH JOHN Website - https://thejohnhulen.com Instagram - https://www.instagram.com/johnhulen Facebook - https://www.facebook.com/johnhulen X - https://x.com/johnhulen LinkedIn - https://www.linkedin.com/in/johnhulen YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/
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Episode 251 The Art of Self-Leadership with Heather Younger
Feb 14, 202500:40:25Tap to summarizeJohn talks to Heather Younger — CEO of Employee Fanatix, 2-time TEDx speaker, attorney, workplace culture expert and speaker, best-selling author, host of the Leadership with Heart Podcast, wife, and mom of four. Heather's new book, The Art of Self-Leadership: Discover the Power Within You and Learn to Lead Yourself, was released on February 11, 2025. Listen to this episode to learn more: [00:00] - Intro [01:34] - Heather’s bio [04:19] - Heather’s new book: The Art of Self-Leadership [06:55] - Caring leadership umbrella and how self-leadership fits into it [08:54] - Who The Art of Self-Leadership book is intended for [10:53] - Convincing unaware leaders that they need self-leadership to be effective [12:53] - Why you should always buy multiple copies of a book [15:36] - Tip for those with no budget for books [17:19] - Why Heather wrote the book [22:01] - People who give advice on something they have never done [25:02] - The struggle with perfectionism and how to overcome it [29:23] - Tips for discovering and leveraging your strengths [31:04] - Why self-understanding matters [33:02] - No one cares about a business more than the owner [34:01] - Heather’s unique fashion style [36:43] - Best way to connect with Heather [37:15] - The best and worst things about being a speaker [38:27] - How Heather keeps work and home life in harmony [39:53] - Closing remarks NOTABLE QUOTES: "It’s really impossible to lead other people well if you can’t lead yourself well first." "Stop waiting, for goodness sake, and begin to lead yourself. No one’s coming to save you, no one’s coming to open a door for you — you need to lodge it open just the way it is." "We all have to go through the fire, we all have to hit the wall, in order to see that being stuck is not a fun place." "Caring leadership is showing concern and kindness for those who look to you for guidance." "We can't grow from a place of not knowing. So, that's why self-understanding is important." "Nobody else is going to be there to advocate for you as much as you will for yourself. This is where self-leadership is at. How much do you own yourself in your journey?" "The difference between progress and perfection is grace, too. To feel like we insert grace into the process because we know we're not going to be perfect, and we know that we're human in regard." "The best part of speaking is meeting people. The worst part is not knowing where you land with them." BOOK MENTIONED: Who Moved My Cheese? by Spencer Johnson, M.D. (https://a.co/d/5ZwiLgh) APP MENTIONED: Hoopla https://www.hoopladigital.com/ USEFUL RESOURCES: https://relationshipsandrevenue.libsyn.com/episode-139-heather-r-younger https://heatheryounger.com/ https://employeefanatix.com/ https://www.linkedin.com/in/heatherryounger/ https://www.instagram.com/heatherryoungerofficial/ https://www.facebook.com/hyounger2 https://x.com/HeatherRYounger https://www.youtube.com/c/HeatherRYounger-EmployeeLoyalty-LeadershipExpert Leadership with Heart Podcast (https://tinyurl.com/LeadershipWithHeartPodcast) The Art of Self Leadership: Discover the Power Within You and Learn to Lead Yourself (https://a.co/d/icZ8old) The Art of Caring Leadership: How Leading with Heart Uplifts Teams and Organizations (https://a.co/d/32mLJkL) The Art of Active Listening: How People at Work Feel Heard, Valued, and Understood (https://a.co/d/eH6S1db) Leading with Purpose: The Ultimate Masterclass Workbook (https://a.co/d/25k823o) The 7 Intuitive Laws of Employee Loyalty: Fascinating Truths About What It Takes to Create Truly Loyal and Engaged Employees (https://a.co/d/73utzmw) CONNECT WITH JOHN Website - https://thejohnhulen.com Instagram - https://www.instagram.com/johnhulen Facebook - https://www.facebook.com/johnhulen X - https://x.com/johnhulen LinkedIn - https://www.linkedin.com/in/johnhulen YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/
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Episode 250 Becoming a World Record Holder with Jenn Drummond
Feb 7, 202500:43:48Tap to summarizeJohn talks with Jenn Drummond — World Record Holder as the first woman to conquer the 7 Second Summits, author of BreakProof: 7 Strategies to Build Resilience and Achieve Your Life Goals, host of the Seek Your Summit Podcast, speaker, entrepreneur, and mom of seven. Jenn has climbed famous peaks like Ama Dablam in Nepal, Mount Kenya, Mount Logan, and Mount Tyree in Antarctica. Listen to this episode to learn more: [00:00] - Intro [00:29] - Jenn’s bio [01:56] - How Jenn became a mountaineer [08:22] - Hardest and most rewarding climbs for Jenn [12:06] - What's involved in becoming a world-class mountaineer [15:55] - Jenn’s workout regimen and training [19:19] - Financial investment required for climbing expeditions [20:55] - Sponsorships and brand partnerships to fund climbing expeditions [22:19] - Jenn’s book: BreakProof [23:41] - John’s book update [25:33] - How Jenn builds her significant relationships [27:24] - Jenn definition of success [31:19] - #1 daily habit for Jenn [32:08] - Traits of a great leader [32:34] - Best advice Jenn ever received [34:14] - Jenn’s biggest failing and lesson learned [35:24] - NO’s are important [37:41] - How Jenn invests in her growth [39:02] - What Jenn does to create memories with her kids [41:31] - Best way to connect with Jenn [43:51] - Book recommendations [45:08] - Closing remarks NOTABLE QUOTES: “I don’t get to choose when I die, but I sure get to choose how I live.” “Big mountains take big teams. And so, if you have a big goal, a big family, or a big business to run, it takes a lot of people to make that happen.” “Our calendar really is the truth-teller of what we value in our lives.” “If you always do things right, you don’t learn a thing. You only learn when you fail.” “I need to be kind to myself because that actually makes me stronger. The world’s hard enough—me being hard on myself isn’t going to help the situation at all.” “No one remembers what the goal looks like. They remember the score of the game.” “No’s are actually a good thing. Those no’s are so important because, first of all, a no almost always is not a forever no—it’s a no at the moment. And the other is that when they say no, that helps narrow the pool down for you. It gets you closer to knowing who your people are.” “Not all crazy ideas are good, but all good ideas are a little bit crazy.” “The more we can invest in ourselves, the more it gives us to invest in other people. You can’t give what you don’t have.” BOOKS MENTIONED: The 7 Habits of Highly Effective People by R. Stephen Covey (https://a.co/d/iSg11cx) The Richest Man In Babylon by George S. Clason (https://a.co/d/bYaJHeP) The Magic of Thinking Big by David J. Schwartz (https://a.co/d/iDCBcb7) Rich Dad, Poor Dad by Robert Kiyosaki (https://a.co/d/467iAdv) PODCAST MENTIONED: The Diary Of A CEO with Steven Bartlett (https://www.youtube.com/@TheDiaryOfACEO) USEFUL RESOURCES: Text “Everest” to 33777 to get Jenn’s video of the Milky Way Galaxy going over Mt. Everest https://jenndrummond.com/ https://www.linkedin.com/in/jenn-drummond/ https://www.instagram.com/thejenndrummond https://www.facebook.com/jennifer.drummond.927 https://www.facebook.com/jenndrummondutah https://x.com/thejenndrummond https://jenndrummond.com/podcast/ https://www.youtube.com/@jenndrummond BreakProof: 7 Strategies to Build Resilience and Achieve Your Life Goals (https://a.co/d/3mW7rn9) CONNECT WITH JOHN Website - https://iamjohnhulen.com Instagram - https://www.instagram.com/johnhulen Facebook - https://www.facebook.com/johnhulen Twitter - https://www.twitter.com/johnhulen LinkedIn - https://www.linkedin.com/in/johnhulen YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/
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Episode 249 Honest Answers with Lena Sisco (Part 2)
Jan 31, 202500:51:41Tap to summarizeJohn continues his conversation with Lena Sisco. In the previous episode, Lena shared her journey from studying archaeology to becoming a US Naval Intelligence Officer and developing the Sisco Method of Interviewing. In this episode, they discuss the hurdles Lena faced in the early days of entrepreneurship, the importance of self-awareness and situational awareness in building better relationships, asking interrogative questions (who, what, when, where, why, how), and much more! Listen to this episode to learn more: [00:00] - The role of a great leader [04:08] - Hurdles Lena overcame in becoming an entrepreneur [07:04] - The hidden workload of entrepreneurs [08:44] - How Lena improves her significant relationships [11:42] - The waiting in conversations [13:48] - Defining sales and marketing [16:31] - Choosing the right clients and saying no [20:14] - The importance of vetting potential hires and clients [24:09] - Why people avoid calling a lie what it truly is [27:18] - Dating someone who is an expert in human behavior [28:31] - Advice for entrepreneurs and leaders [32:32] - How Lena got involved in TV [35:05] - Analyzing serial killers [38:24] - Lena’s ideal client [39:23] - Best way to connect with Lena [40:48] - Lena’s definition of success [41:24] - #1 daily habit [42:56] - Traits of a great leader [44:13] - How Lena invests in her growth [48:31] - Book recommendations [50:36] - Closing thoughts NOTABLE QUOTES: “I did not make a salary that could pay my bills for three years… Now I’m making money. So it’s being patient, it’s being persistent. It’s failing and getting back up.” “You have got to be self-aware because if you’re not, you cannot be situationally aware.” “Never partner up with someone who’s either going to treat you with disrespect or create chaos and negativity.” “The number one, most accurate indicator of deception is behavioral incongruence.” “Ask an interrogative question. Make it clear, concise, and specific. You’ll get the answer you want and need.” “Be super clear, concise, direct, and deliberate in your questioning and communication.” “Just because you’re asking these very direct, specific, pinpointed, good questions doesn’t mean you have to sound like a robot.” “If your gut feeling is saying, ‘Don’t trust them,’ pay attention to that gut feeling.” “Be ready to lead when you have to, and be ready to serve when you have to.” BOOK MENTIONED: Leading Leaders: How to Manage Smart, Talented, Rich, and Powerful People by Jeswald W. Salacuse (https://a.co/d/gFQU7Vb) PODCAST MENTIONED: Craig Groeschel Leadership Podcast (https://tinyurl.com/CraigGroeschelLeadershipPod) USEFUL RESOURCES: https://www.thecongruencygroup.com/ https://www.sectorintell.com/ https://www.linkedin.com/in/lena-sisco-8a31b451/ https://www.instagram.com/lenasisco11/ https://x.com/lenasisco https://www.facebook.com/lena.sisco https://www.facebook.com/lenasiscoTCG https://www.youtube.com/@therealinterrogationroom "My Secret to Breaking Terrorists: Detecting Deception & Rapport" - TEDx Talk https://www.youtube.com/watch?v=Q9j8iJHSCbY&t=63s You're Lying: Secrets From an Expert Military Interrogator to Spot the Lies and Get to the Truth (https://a.co/d/1kQm5eg) Marine Scout Snipers: True Stories From U.S. Marine Corp Snipers (https://a.co/d/94OrIqW) Honest Answers: Interview and Negotiation Skills to Get to the Truth (https://a.co/d/9g5VBK5) CONNECT WITH JOHN Website - https://iamjohnhulen.com Instagram - https://www.instagram.com/johnhulen Facebook - https://www.facebook.com/johnhulen Twitter - https://www.twitter.com/johnhulen LinkedIn - https://www.linkedin.com/in/johnhulen YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/
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Episode 248 Honest Answers with Lena Sisco (Part 1)
Jan 24, 202500:50:43Tap to summarizeJohn talks with Lena Sisco — former U.S. Naval Intelligence Officer and U.S. Marine Corps Certified Interrogator, CEO and founder of Sector Intelligence Group and The Congruency Group, body language expert, TEDx presenter, international speaker, and entrepreneur. Lena is also the author of “You're Lying: Secrets From an Expert Military Interrogator to Spot the Lies and Get to the Truth”, “Marine Scout Snipers: True Stories From U.S. Marine Corp Snipers”, and “Honest Answers: Interview and Negotiation Skills to Get to the Truth.” Listen to this episode to learn more: [00:00] – Intro [00:57] – Lena’s bio [03:08] – What is dark psychology? [04:52] – Red flags to watch out for in online dating profiles [07:03] – Be wise as serpents, but gentle as doves [08:39] – Lena’s journey from archaeology to naval intelligence [11:15] – The value of detail-oriented minds [15:52] – Lena’s experiences as an interrogator after 9/11 [22:23] – Lena’s approach to interrogation [25:13] – Why she left the military [27:15] – Sisco Method of Interviewing [30:36] – Interrogations during her time at GITMO [31:39] – A case where she missed an important detail [33:42] – Being fully commissioned [35:14] – Leaving the military and transitioning to entrepreneurship [38:02] – Lena’s businesses [38:25] – Her journey into writing [46:51] – Lena’s book: Honest Answers [49:06] – Understanding personality types in communication [51:07] – The role of a great leader in creating the next leader NOTABLE QUOTES: “Be wise as serpents, but gentle as doves.” “Details matter. Big ideas and big visions are great, but you’ve got to have people who know how to put them together. That’s where the details come into play.” “It is so easy to go in, lose your cool, act with disrespect, yell, and squeak. A two-year-old can do that. But show me somebody who has the skill, the emotional intelligence, and the mental agility to use all of our tactics and traits—remain respectful, build that rapport, and let everything coming at you just flow right off of you.” “The art of effective communication is how you sound. Body language, your tone of voice, and your personality—all of that plays a role.” “Interrogation is just a conversation and a story. You have a conversation with an intent and an objective. You are communicating with another human being for a purpose.” “Every possible thing that comes up that can create negative thoughts—you’ve got to get rid of it, work through it, and move past it.” “When you’re writing nonfiction, you have to keep that person in mind that you’re writing to. But the easiest person to write to is your formerly stuck self, because you know that person intimately.” “Negotiation starts with a mindset, and that mindset is critical to success and getting what you want because that’s what negotiation is.” “I can do it when there’s nothing stopping me from doing anything. So why not?” “If you know someone’s personality preferences, it’s going to make your communication so much more effective.” “Your role as a leader is to create the next leader.” USEFUL RESOURCES: https://www.thecongruencygroup.com/ https://www.sectorintell.com/ https://www.linkedin.com/in/lena-sisco-8a31b451/ https://www.instagram.com/lenasisco11/ https://x.com/lenasisco https://www.facebook.com/lena.sisco https://www.facebook.com/lenasiscoTCG https://www.youtube.com/@therealinterrogationroom "My Secret to Breaking Terrorists: Detecting Deception & Rapport" - TEDx Talk https://www.youtube.com/watch?v=Q9j8iJHSCbY&t=63s You're Lying: Secrets From an Expert Military Interrogator to Spot the Lies and Get to the Truth (https://a.co/d/1kQm5eg) Marine Scout Snipers: True Stories From U.S. Marine Corp Snipers (https://a.co/d/94OrIqW) Honest Answers: Interview and Negotiation Skills to Get to the Truth (https://a.co/d/9g5VBK5) CONNECT WITH JOHN Website - https://iamjohnhulen.com Instagram - https://www.instagram.com/johnhulen Facebook - https://www.facebook.com/johnhulen X - https://x.com/johnhulen LinkedIn - https://www.linkedin.com/in/johnhulen YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/
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Episode 247 Breaking in the News with Alison Maloni (Part 2)
Jan 17, 202500:37:29Tap to summarizeJohn continues his conversation with Alison Maloni. In Part 1, Alison shared her journey into journalism, starting her own PR firm and balancing her business and family life. In this episode, they discuss the controversy surrounding gender eligibility in the 2024 Paris Olympics, concerns about allowing boys to participate in girls’ sports and the impact it can have on female athletes, the value of having a mentor at any stage of life, and maintaining a strong and healthy relationship. Listen to this episode to learn more: [00:00] - Intro [01:23] - Gender and fairness in sports [04:14] - Concerns about boys competing in girls’ sports [06:51] - How parents are taking control of their kids’ education [08:45] - Learning to respectfully disagree [12:07] - Impact of Alison’s faith on her business [13:57] - How Alison improves her significant relationships [16:36] - Alison’s definition of success [17:45] - #1 daily habit [18:28] - Traits of a great leader [20:03] - Best advice Alison ever received [20:56] - Alison’s legacy [21:31] - How Alison focuses on her personal growth [22:16] - Creating memories with her kids [25:15] - Keeping the spark alive in marriage [28:51] - Hints don’t work with men [33:31] - Best way to connect with Alison [36:31] - Wrap-up NOTABLE QUOTES: “Success is just being happy and being able to wake up and do.” “Listening, understanding, and being authentic—that’s what makes a great leader.” “As a leader, you have to be there for your team and your clients, and you must realize that no job is too small.” “If someone is really your friend, they stick by you and love you through the junk—the crap that you do.” “If that person decides not to be your friend solely because of who you vote for, I’m not sure you were ever really friends to begin with.” “I can’t imagine living in a world where every person around me thinks exactly the same way I do about every single thing.” “Get a mentor. And no matter what age you’re at, get a mentor.” “Hints don’t work with men. Just say what you mean.” “There should be nothing about your spouse that you don’t know. Nothing. It’s your job to be the expert on her. That’s your job. Her best girlfriend should not know as much as you know.” USEFUL RESOURCES: https://www.alisonmaycommunications.com/ https://www.linkedin.com/in/alison-maloni-374aba8/ https://www.instagram.com/alisonmaloni/ https://www.instagram.com/alisonmaycommunications/ https://www.facebook.com/alisonmaypr https://www.facebook.com/AlisonMaloniTV/ Breaking in the News: Building Buzz for Your Brand (https://a.co/d/3uyqg7W) CONNECT WITH JOHN Website - https://iamjohnhulen.com Instagram - https://www.instagram.com/johnhulen Facebook - https://www.facebook.com/johnhulen Twitter - https://www.twitter.com/johnhulen LinkedIn - https://www.linkedin.com/in/johnhulen YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/
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Episode 246 Breaking in the News with Alison Maloni (Part 1)
Jan 10, 202500:42:37Tap to summarizeJohn talks with Alison Maloni — author of Breaking in the News: Building Buzz for Your Brand, speaker, news anchor with Newsmax TV, President and CEO of Alison May Public Relations, journalist, media relations expert, and loving wife and mother. Prior to being a news anchor, Alison was a TV producer and reporter and has also been featured in Time magazine with Dr. Oz. Listen to this episode to learn more: [00:00] – Intro [02:26] – Alison’s bio [03:38] – Alison’s backstory and finding her passion for journalism [07:44] – Balancing her business and family life [11:27] – Reality of entrepreneurship vs. the glamorized image on social media [13:56] – Importance of networking and serving others in business [18:12] – Shifting from just promoting your services to telling authentic stories [21:13] – Connecting with people and building your brand [26:03] – Why Alison started a PR firm [29:37] – Alison’s team structure [30:29] – Hiring your replacements [31:51] – Alison’s upcoming book [34:54] – The power of tears [37:29] – Breaking in the News book [38:54] – John’s rule of buying 2 copies of a book [41:56] – Outro NOTABLE QUOTES: “When people talk about starting their own business, it often sounds glamorized—working whenever you want, being your own boss. But the reality is, every client becomes a boss, and instead of one, you have many to answer to.” “If you’re doing networking right, your job is to meet new people—first, just to meet them; second, to ask, ‘How can I help that person?’ That’s what I need to be focused on: helping the other person. Because when I do that, eventually, it comes around.” “Relationships are the currency of business.” “I learned to set boundaries, explain to my clients, and prioritize my family.” “Serving people is where it’s at. If you want to make a difference in the world, in both your personal life and your business life, ask yourself: What can I do to help the person who’s in front of me right now? What’s the one thing I can do to help them?” “People remember stories. They don’t remember how long you’ve been in business. They don’t remember the price of the services. They remember the story, and you have to keep telling them the stories.” “Be yourself. Be authentic. Be real. It’s okay to mess up. You don’t need to have a perfect video. You don’t need to have a perfect social media account—just engage with your customers.” “When you’re looking to hire somebody, hire someone with expertise in that area. Even if they only know 70% of what you know, that’s fine; you can train them the rest of the way. But if you can find someone who’s much higher than that, do that.” “Tears are both cathartic and healing, but they often unsettle people. I used to feel that way too, but now I see them as revealing a person’s true self. A smile can hide so much, but tears bring out the realness.” “There are barriers between people all the time. Some are real, some are imagined. But there’s something about sharing tears with another person—those barriers get knocked down, and then you’re just two people together, sharing a moment.” “I think people are afraid of crying. I think they’re afraid it makes them look weak. But it’s actually the opposite.” USEFUL RESOURCES: https://www.alisonmaycommunications.com/ https://www.linkedin.com/in/alison-maloni-374aba8/ https://www.instagram.com/alisonmaloni/ https://www.instagram.com/alisonmaycommunications/ https://www.facebook.com/alisonmaypr https://www.facebook.com/AlisonMaloniTV/ Breaking in the News: Building Buzz for Your Brand (https://a.co/d/3uyqg7W) CONNECT WITH JOHN Website - https://iamjohnhulen.com Instagram - https://www.instagram.com/johnhulen Facebook - https://www.facebook.com/johnhulen Twitter - https://www.twitter.com/johnhulen LinkedIn - https://www.linkedin.com/in/johnhulen YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/
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