That is the question I opened with when I sat down with Tim Dumas. Tim is, as he loves to say, an executive strategic coach by day, and a high school football coach by night. Two very different arenas. One consistent philosophy.

Tim has spent over a decade helping executives, business owners, and leadership teams build the kind of loyalty that does not show up on a balance sheet, but drives everything that does. And what he shared in this conversation stopped me more than once.

We got into the real meaning of loyalty, and the number Tim threw out is worth sitting with. Only 1 to 3 percent of the businesses we deal with ever reach raving fan status. If that is the bar, most of us are not even close. Tim explains what it actually takes to close that gap, and why most leaders are not even asking the right question yet.

We also talked about executive brevity, a concept that Tim learned from a mentor in the UK who told him, point blank, that the length of his answer was inversely related to how well he understood the topic. That one line changed everything for Tim. And honestly, it might change something for you too.

And then there is the LEADING framework. Seven letters. Seven practices. Tim walked me through each one, and I was still thinking about it hours later. I will leave most of it for you to discover in the episode, but I will say this: the last letter alone is worth the listen.

Key Takeaways

Loyalty cannot be expected, only earned. Ken Blanchard's raving fan definition is the bar, and it is higher than most leaders want to admit.
Executive brevity is a leadership skill. The more words you use to answer a question, the less confidence you build in the room.
Magnanimity, the spirit of striving for greatness by bringing out the greatness in others, is Tim's definition of leadership. It reframes the whole job.
Peer learning in formats like CEO Forums works because adults learn through shared experience, not instruction. The right room changes everything.
Great leadership shows up in seven specific ways. Tune in to hear the full LEADING framework from Tim.

Connect with Tim Dumas: Website: servusleadership.com Lawrence and Co: lawrenceandco.com LinkedIn: search Tim Dumas

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