Effective websites sell your projects before a prospect ever picks up the phone!

This week, Kyle sat down with Logan Shinholser of Contractor Growth Network to dig into why featured project pages have become the centerpiece of every website CGN builds. They cover what needs to go on these pages to actually build trust, how to use them in your sales conversations before you ever sit down with a client, and why great photography is still the single most important investment you can make in your marketing.

If you want your marketing to do a better job of attracting the right clients, this episode is packed with practical ideas you can start using right away!

Explore real client results and case studies at Contractor Growth Network Results, learn how they help remodelers build marketing that works at Contractor Growth Network, and check out their Podcast for weekly insights designed to help remodelers grow smarter.

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Key Takeaways

Featured project pages build trust faster than photo galleries.
Document what makes your company different.
Tell the homeowner's story, not just the remodeler's.
Use featured projects throughout your sales process.
Show the design journey—not just the finished result.
Focus on the projects you want more of.
Professional photography is one of your best marketing investments.
Specific examples sell better than generic claims.

Chapters

00:00 Intro & Welcome
05:18 Why Marketing Remodeling Is Different
08:20 Why Featured Project Pages Matter
13:56 What Makes a Great Project Page
15:37 Choosing the Right Projects to Feature
21:33 How Project Pages Improve Sales Conversations
24:56 Why Professional Photography Matters
32:20 A Better Way to Showcase Before & After Transformations
39:55 Marketing Lessons Every Remodeler Should Apply
42:14 The Two Marketing Assets Every Remodeler Needs
44:27 Final Thoughts & Wrap-Up