After years of working with independent reps, I pulled together the essential strategies for finding principals, negotiating commissions, and managing your lines.

Download the free eGuide here https://bit.ly/guide-for-independent-sales-rep

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In this episode of the RepHunter’s RepIntel Podcast, host Jeffrey Simon sits down with Joseph Gulesserian, the Brand Creator of Brands Fifth Avenue Inc and Author and Creator of The Practical M.B.A on Economics. Joseph shares his wealth of knowledge on the health and beauty consumer packaged goods industry, offering valuable insights into successful sales strategies, building trust with independent reps, and the power of AI in modern sales.

Joseph talks about the art of selling, the psychology behind consumer behavior, and his personal journey that led him to become a key player in the sales world. Learn about the nuances of running a successful sales team, the importance of listening and understanding customers, and how leveraging technology can give you a competitive edge.

Expect to Learn:

- How Brands Fifth Avenue creates health and beauty products that deliver exceptional value to consumers.

- The psychology behind buying decisions: why customers purchase based on emotion, not just price.

- Joseph’s journey from engineering to sales, and how he navigated the many crossroads in his career.

- The challenges and rewards of transitioning from salaried sales roles to independent sales rep positions.

- How AI tools like ChatGPT are revolutionizing competitive analysis and sales strategies.

Timestamps:

00:00 – Teaser

00:49 – Introduction

01:57 – What Makes Brands Fifth Avenue Successful

03:03 – The Psychology of Selling

07:35 – Building a Winning Sales Team with Rep Hunter

15:58 – Blueprinting Your Customer

18:10 – The Challenge of Finding Star Sales Performers

20:27 – The Role of AI in Sales 26:53 – Getting in Front of the Right Buyer

31:36 – Joseph’s Sales Advice

34:23 – Becoming a Trusted Advisor

38:58 – Conclusion

👉Unlock practical business strategies - check out: https://practicalmba.ca/

👉Grab The Guerrilla Guide for Entrepreneurs & The Rest of Us on Amazon: https://www.amazon.com/dp/B0GFY99J51

📱 Follow the Guest Joseph Gulesserian:

👉 LinkedIn: https://www.linkedin.com/in/joseph-gulesserian-962a5515/

👉 Instagram: https://www.instagram.com/joeg_author/

👉 Company LinkedIn: https://www.linkedin.com/company/brandsfifthave/

👉 Company Website: https://brandsfifthave.com/

👉 Company Instagram: https://www.instagram.com/brands5thavenue/

👉 Book LinkedIn: https://www.linkedin.com/company/the-practical-mba/

📱 Follow the Host Jeffrey Simon:

👉 LinkedIn: https://www.linkedin.com/in/jeffreyasimon/

📱 Follow RepHunter:

👉 Website: https://www.rephunter.net/

🔗 Listening Links:

👉 Spotify: https://open.spotify.com/show/0qsBiIxQno7umiZELZtR45

👉 Apple Podcasts: https://podcasts.apple.com/us/podcast/repintel-insights-from-top-sales-reps/id1850733289

👉 Youtube: https://www.youtube.com/@repIntel