Podcast
Reprogramming with Lindsay Hyatt
Hosted by Reprogramming with Lindsay Hyatt · EN
Reprogramming with Lindsay Hyatt is a podcast to help shift perspective, consider new viewpoints, and challenge old belief systems around business, entrepreneurship, health, wellness, empowerment, and more.
82episodes
Episodes
Newest firstAll episodes
On AI and pivoting without selling out
Jun 18, 202500:43:16Tap to summarizeIt’s been nearly two years since AI entered the creative industries—and it’s finally starting to affect me in ways I can’t ignore. In today’s episode, I’m sharing a deeply personal take on how AI is shifting the landscape of copywriting, marketing, and creative work as we know it.This isn’t a debate about whether AI is good or bad—it’s a reflection on what it means to be a creative professional in an AI-powered world, what’s already changed (especially in how people search for and consume content), and where we go from here. I’ll also share my biggest fears about how AI is being used—and misused—and the one moment that really hit me: a job interview that left me questioning the value of human creativity.But it’s not all doom and gloom. There are glimmers of hope here, too. Opportunities to adapt. Ways to stay grounded in your skills. And a reminder that your brand, your voice, and your perspective still matter—maybe more than ever.How ChatGPT’s launch shifted my industry overnightWhy I didn’t feel excited about AI at first—and still have ethical concernsThe moment I realized my perspective was too narrowWhat AI is doing to traditional SEO and web searchWhy being searchable by name is more important than everThe difference between being a writer—and being a writer with marketing strategyWhat “AIO” is and how it could open up new roles for creativesThe most depressing job interview I’ve ever had (and what it says about the state of our industry)How I’m rethinking my offers to align with a new futureWhy millennials are built for this kind of pivot—and how I’m choosing hope over panicLike AI is creeping into your lane and you don’t know how to respondDisheartened about what this means for your creative workConfused about how to evolve without abandoning your craftCurious about the real implications behind AI search and content shiftsThis episode is for you.CONNECT WITH LINDSAY:lindsayhyatt.com@thelindsayhyatt on Threads or InstagramSign up for the juiciest marketing goss every week on Confessions of a Copywriter.
Transcribe →On avoiding BAD BUSINESS ADVICE and influencers who got lucky
Jun 4, 202500:28:38Tap to summarizeIf you built your business in the last 5 to 10 years OR are just starting today, you NEED to listen to this episode. It may trigger you, or it may (hopefully!) wake you up to some of the bad advice that's been peddled as "strategy."There is plenty of BAD ADVICE online about how to succeed and why you aren’t meeting your goals. This very episode was inspired by some BAD ADVICE on a business podcast I listen to. We gotta stop the nonsense, people.On this episode of Reprogramming, we throw a little shade at some of these players in the online space, advising people to "shift their mindset" or -my favorite "don't work as hard" in order to get ahead. We also cover:> The reality of entrepreneurship today> How self-described experts are merely selling an idea that is not available to most business owners> How many of the coaches/influencers/and marketing celebs got in at the right time> How the practice of PATIENCE is essential for all *regular* business owners, and that it's your absolute super power when running a long term, successful and sustainable business. CONNECT WITH LINDSAY:lindsayhyatt.comOn Instagram and Threads @thelindsayhyattOn LinkedInSign up for my weekly gossip rag for more juicy industry insights: Confessions of a Copywriter
Transcribe →On the infinite value of strategy and the bigger picture
May 28, 202500:26:37Tap to summarizeAfter speaking with creative recently on LinkedIn, the conversation she shared with me about a client who "didn't think strategy was necessary" IRKED me and got me thinking about why clients don't see the value in investing in a foundational element of their marketing.In this episode, we dive into the importance of strategy and how it helps us think big picture, for the future and beyond. I share personal stories of my own experience on the provider side, while also acknowledging the decisions clients have to make in an uncertain economy. Takeaway: Business without strategy is a waste of everyone's time, money, and resources.CONNECT WITH LINDSAY:lindsayhyatt.com@thelindsayhyatt on Threads and InstagramNeed a copywriter or brand strategist? Find me on LinkedIn.
Transcribe →On embracing relief and a new chapter
May 21, 202500:32:29Tap to summarizeThere comes a moment in every entrepreneur's life when they toy with the idea of changing everything- throwing it away, and starting off on a new adventure.That's what this episode of Reprogramming is about: seeking relief, seeking financial stability, and being ready for a new chapter.If you're a business owner who's ever thought about returning to the traditional workforce, you'll likely relate!CONNECT WITH LINDSAYlindsayhyatt.com@thelindsayhyatt on Threads or InstagramLinkedIn
Transcribe →On getting past paralyzed in your business
May 14, 202500:30:10Tap to summarizeParalysis in business is not something I'm used to dealing with, but this year- it's been a present and powerful foe, from decision making to action taking.I explore how perfectionism, overthinking, and option overload can keep us stuck in a cycle of inaction, and share practical strategies to break free and move forward with clarity and purpose.Even as someone who typically advises others to "feel the paralysis but DO IT ANYWAY," I found myself caught in a swirl of overthinking and inactionWhen we have too many ideas and directions, the overwhelm can shut down our ability to execute on any of themThe universe often delivers lessons in the areas where we need growth the mostCONNECT WITH LINDSAY:lindsayhyatt.com@thelindsayhyatt on Threads and IG
Transcribe →On making decisions and the power of NO
Apr 30, 202500:30:18Tap to summarizeThe hardest decision to make is the one you're not sure of, even when the opportunity looks good on paper.On this episode of Reprogramming, Lindsay talks about a recent decision she struggled to make, how she eventually got to "NO", and what happened after. Saying no can be a powerful thing, and it can make way for something new and wonderful to come along. It also is a sort of gateway to acceptance- to help you move ahead.Connect with Lindsay:lindsayhyatt.com@thelindsayhyatt on Threads and IGFollow Reprogramming with Lindsay Hyatt on Substack
Transcribe →PEP TALK: It's all cyclical
Apr 10, 202500:21:59Tap to summarizeOn the first PEP TALK mini episode of Reprogramming, Lindsay shares an aha moment about the cyclical nature of business and life, and how to actually IMPLEMENT the lessons learned during a tricky time.She also shares her list of "medicines" that she's putting before anything else to navigate uncertainty with more ease.CONNECT WITH LINDSAY:lindsayhyatt.comor@thelindsayhyatt on Instagram or Threads
Transcribe →On the reality of the moment + letting go of curated consumption
Apr 2, 202500:46:14Tap to summarizeOn this episode of Reprogramming, Lindsay explores a personal breakthrough moment against the backdrop of significant societal and political changes. She discusses how traditional metrics of success and conventional approaches to life, work, and social media may need to be "reprogrammed" as we navigate through these challenging times. Lindsay shares her fears, hopes, and a newly discovered framework for finding authenticity in an increasingly performative world.The article that inspired this episode: "The Ordinary Sacred" by Joan WestenbergHighlights:Four principles for "unattaching" from performative livingWe must redefine what it means to exist during a time of great historical precedenceReprogramming is about changing the way we think and act."If I'm not Lindsay Hyatt online, WHO AM I? Well isn't that the conundrum? The question AND THE ANSWER."Lindsay hints at exploring what it means to build a brand and create content in this new reality, promising an adventure of discovery that she'll share with listeners in future episodes.CONNECT WITH LINDSAYlindsayhyatt.com@thelindsayhyatt on Threads and Instagram
Transcribe →On going viral + creating content people care about
Mar 26, 202500:47:18Tap to summarizeIn this candid episode of Reprogramming, Lindsay shares wisdom about creating meaningful content that truly resonates with an audience. (Hint: it's time to free yourself from content batch day.)Drawing from personal and professional experience on social media, she offers a practical guide to developing authentic, engaging content.HIGHLIGHTS:Life update about a big client transitionExplores the appeal of text-based platforms like ThreadsDiscusses the platform's unique dynamics and content opportunitiesShares personal success in creating organic, unfiltered content- which has gone hugely viralCommon content creation mistakes4 Key Recommendations:Stop Pre-Planning ContentFocus on Personal PerspectivesEliminate OverthinkingMaintain Consistency"Consistency over time is how brands are built solidly and organically."CONNECT WITH LINDSAYlindsayhyatt.com@thelindsayhyatt on Threads or Instagram
Transcribe →On finding a job in 2025
Mar 12, 202500:41:35Tap to summarizeIn this episode of Reprogramming, we discuss the challenging job market of 2025 and provide actionable strategies for standing out among hundreds of applicants—whether you're an entrepreneur seeking clients or a traditional employee hunting for your next position.Highlights:The current state of the job market (mass layoffs, client losses, industry exodus)The hiring manager's perspective and the brutal selection processWhy your personal brand and visibility are critical in 2025Practical steps to build your reputation in your industry5-Step Action PlanUpdate Your Resume StrategicallyUse a Tiered Application SystemDefine Your Professional IdentityChoose Strategic Platforms for VisibilityBuild Meaningful RelationshipsNeed support on your job search, or as you're building your brand? Book a Biz Strategy Power Hour.Connect with Lindsay at lindsayhyatt.com.
Transcribe →