Transcript
A (0:00)
Your labor costs are killing you. I know because I get the same call pretty much every week, Chip. I'm paying my staff well. I've got good people, but my labor costs are still 35, 40%, sometimes higher in the slow months. I can't afford to cut hours because then service suffers or I lose staff because they go find jobs elsewhere. What am I supposed to do? And here's the thing. You don't necessarily need to cut hours. You don't need to pay people less. You don't need to run skeleton crews. But you need to get smarter about how you deploy. Today we're talking about labor optimization. Real strategies that let you serve more customers with the same team or serve the same customers with fewer hours. All of that on today's episode of Restaurant Strategy. There's an old saying that goes something like this. You'll only find three kinds of people in the world. Those who see, those who will never see, and those who can see when shown. This is Restaurant Strategy, a podcast with answers for anyone who's looking.
B (1:16)
Hey everyone.
A (1:16)
Chip close here. This is Restaurant Strategy and we're talking about one of the biggest challenges facing restaurant operators today. Managing your labor costs right. Not just the cost of paying people, but the cost of not having the right people in the right places at the right time. Before we dive in, quick reminder, if you struggle with labor costs, food costs, or just overall profitability, I can help. I run a group coaching program called the P3 mastermind. So far, we've helped over 300 restaurants increase their profitability to hit consistent, predictable 20% returns. That conversation starts with a free 30 minute call. To schedule that call, go to restaurantstrategypodcast.com schedule and yes, that link is in the show notes. Now. Are you tired of juggling schedules, tracking hours, worrying about HR compliance and dealing with all those last minute no shows? Well, it's time to say goodbye to the headaches and hello to Time Forge. Time Forge is a labor management solution designed for the fast paced world of restaurants with product offerings ranging from recruitment to retention of your team members. With Time Forge, you can simplify employee scheduling with automated AI schedules based on sales, weather and other event. You can track attendance and labor costs in real time, keeping up with complex labor laws like fair workweek and meal penalties. You can recruit staff who live near your stores from our more than 11 million hourly job seekers. They have 11 million plus job seekers on their platform. You can pay employees their wages and tips on a daily basis after every shift. And you can communicate proactively with your staff, using messaging, surveys and more. And that's not all. Time Forge integrates seamlessly with most POS systems, giving giving you full visibility into labor and sales performance and suggesting when you should staff up or staff down. Whether you manage one location or dozens, Time Forge saves you money, time and stress so you can focus on what really matters, delivering exceptional service and growing your business. Thousands of restaurants trust Time Forge, so why not you visit timeforge.com restaurantstrategy today and see how time forged can help your team and your restaurant run like clockwork again. Timeforged.com RestaurantStrategy Strategy as always, that link is in the show notes. So let's start today with a story. I'm working with a P3 member, right? Somebody who's in my program. She runs a 120 seat restaurant in Denver. Full service casual dining. She does about $160,000 a month in sales, which sounds great, right? But her labor costs are at 38%, right? She's barely breaking even. And I know Colorado is tough. Denver is a tough market, especially with minimum wage and the tip credit and all of that. It's expensive. But she calls me up frustrated. She says, chip, I've tried everything. I've cut hours, I've reduced staff. But then service suffers and customers complain. I've tried keeping everyone and just hoping sales will increase, but that doesn't seem to be happening fast enough. I just don't know what else to do. My question to you is, does that sound familiar? This is the classic labor trap. I always talk about this idea that revenue does not necessarily cure all sins because it takes time to grow your revenue to the point where you make 38% labor in line, right? To drive revenue enough that 38 comes down to 30 or 32. It's going to take a long time to do. It doesn't happen overnight. And you think you have two choices in this instance, right? You either cut labor, which will hurt service, or you keep labor high and that hurts profitability. But there is a third option. You can optimize your labor deployment. Here's what I mean, right? So she was scheduling, like most restaurant owners, schedule based on gut feeling and what they've always done. So Monday through Thursday she had the same crew. Friday and Saturday she added a few more people. Sunday she scaled back somewhere between the midweek and the weekends. But when we looked at her actual data, the pattern was completely different. Monday lunch was dead, maybe 45 covers. But Monday dinner was actually pretty busy. They do like 120, sometimes more. I think that's because a lot of other restaurants in her neighborhood were closed. So she was able to capture all of the business, all the people that wanted to go out to dinner on Monday night. But Tuesday was her slowest day overall.
