Transcript
Chip Close (0:00)
Email remains the preferred mode of communication between consumers and the brands they support. Guess what? You got a brand and you've got consumers who support you. Those are your diners. They want you in their inboxes. On today's episode, I'm going to share six tricks, things that if you want to level up your email marketing, if you want to have a more comprehensive, more successful strategy, just implement these and you will be set. I promise you. All good, all tactical, all highly actionable. On today's episode of Restaurant Strategy, there's an old saying that goes something like this. You'll only find three kinds of people in the world. Those who see, those who will never see, and those who can see when shown. This is Restaurant Strategy, a podcast with answers for anyone who's looking. Hey everyone, thanks for tuning in. My name is Chip Close and this is Restaurant Strategy, a podcast that exists to help you build a more profitable restaurant. We do two episodes every single week. You can find us on YouTube, to find us on Instagram, on TikTok, on Facebook, all over the place. You can also work directly with me and the other coaches on my team. So through the P3 mastermind, it's a group coaching format where we work with very capable, very accomplished restaurateurs who just aren't making what they know they deserve to make from their restaurants. If you're struggling with profitability, if you want to hit a consistent, predictable 20% every single month, I promise you, it it is possible. Currently work with over 150 members spread across four different groups. The best way to start a conversation is to go to restaurantstrategypodcast.com.com schedule grab some time on the calendar. The call is absolutely free. We'll get to learn more about you and your restaurant. You'll get to ask more questions about the program and let's see if you are a fit. Absolutely no pressure, but it's an incredible community. If you want to be a part of it, we'd love for you to be a part of it again. RestaurantStrategyPodcast.com Schedule as always, that link is in the show notes now. The National Restaurant association show happens every spring in Chicago. This year it's May 17th to the 20th. And guess what? I I will be on stage delivering a talk. Actually, I'm going to be podcasting live from the floor on Sunday morning and Monday afternoon. Then I'm giving a talk on the last day on Tuesday, May 20. If you are going to be there, I want to know about it because I want to Connect. And if you're on the fence, man, this is me pushing you off the fence. Please come. It's the biggest event of the year by far. Thousands of vendors, tens of thousands of attendees. It is the place to be. And again, if you need anything to convince you further, I'm going to be on stage giving a brand new, new talk, a talk I've never given before. I cannot wait. If you want to be there, I want you there Again. The National Restaurant association show happens Chicago, May 17th to the 20th and I will see you there. Link is in the show notes to get your tickets if you don't have them already. Okay, so we're talking about some tricks, how to make the most of your email. Again, most of you have heard me say if you if you're not using email, you have to. It is the easiest, most cost effective way to keep in touch with your consumers, your diners. It is a perfect way to stay top of mind. And as I said, at the top of the show, it is the profo. It is the preferred mode of communication between consumers and the brands they support. So what I'm going to share with on today's episode are six hacks, six tricks to get the most from your email. Maybe you've heard some of these or all of these. Maybe you've never heard any of this. Great. Take notes. Here we go. Number one, I want to introduce you to the one to one to one principle. So P3 members out there listening will roll their eyes because they hear me talk about this all, all the time. But when you send emails, no more monthly newsletters, no more weekly newsletters. Right? So a newsletter means there's a lot of information packed into one thing. That's not what I want you to do anymore. Instead, I want you to think of something called the one to one to one principle. One email, one message, one call to action. So this is an email about our catering program. Click here to learn more. Right. This is an email about our Thanksgiving reservations. Here are some details about it. Click this link to book your reservations. Right. So one email about this and this is what to do once you've learned about this thing. So whether it's a wine dinner, it's catering. It's whatever it is. The one to one to one principle. One email, one message, one call to action. Do it. No more tons and tons of links. The one exception to that is the PS link. What happens? This is the second point. Data shows that PS links get clicked more than any other link in an email. That's across all markets. Markets, many industries, not just for restaurants. So if you're writing an email right now, taking reservations for Mother's Day, blah, blah, blah, blah, blah, click here. And then if you've also got, let's say, a limited edition box of chocolates at the bottom, right? Then put a link and say, not able to join us for brunch. Consider sending mom a, you know, a box of our handcrafted chocolates. And then there's another link there, right? So it's mostly about brunch at your restaurant, but then it's basically saying, but maybe you've already made brunch plans or maybe you don't want to go out. Just click this link. Why don't you get mom something special, like a box of chocolates, right? PS links, right? Not every email needs a PS link, but I would use them from time to time. It's really, really important. The third point I want to make is emojis in the subject line. If you open your email either on your desktop or in your phone, you're going to see it's words, words, words, words, words, words, wor. Then you're going to see one with an emoji and it's going to pop out. And before you say, well, that's not my brand, my brand is more elegant, et cetera, that is crap. When it comes to marketing your business, your goal is to get read. Your goal is to get that email opened. So I would do whatever I could to make sure that people open my email. Otherwise they'll never get the message, the offer, the thing you want to tell them. Use emojis in the subject line, preferably right in the very first spot before any of the copy. Those are the first three tricks I'm gonna share. Another three tricks after a word from another one of our sponsors. Now, Sterling Douglas is the co founder and CEO of a company called Chowley. Chowley does so much for this industry. And I want you to hear a little bit from Sterling.