Today, Tiffany is sitting down with Justin Phillips, one of the top 1% new build sales reps in the country, to talk about a massive blind spot that is currently burning real estate investors: new build competition. If you are a flipper still running comps the way you did a few years ago, you need to understand how builder incentives, like 3.99% interest rates and covered closing costs, are giving retail buyers up to $80,000 more in purchasing power compared to your flipped home.

But this episode goes far deeper than just market tactics. Justin shares his incredibly raw personal story of overcoming extreme adversity. From having both parents incarcerated to sleeping in his car at 16 years old, Justin explains how he used his hardships as fuel to become the hardest working person in the room. Tiffany and Justin dive into the psychology of operating in "survival mode," why you have to kill the old version of yourself to grow, and how to build an unstoppable personal brand by providing value at scale.

Listen and enjoy the show!

You’ll Learn How To:

Protect your flips by properly factoring in new build communities and builder incentives when running your ARV
Calculate the massive purchasing power shift that rate buy-downs give to retail buyers
Audit your time so you can step out of the weeds and into the true Rainmaker role
Build a hyper-local personal brand by identifying and providing immense value to the top 10% of your ideal clients
Stop letting childhood trauma and survival mode dictate your business decisions and cause burnout
Keep your pipeline full by adopting the always be lead-genning mindset, regardless of how busy you are

What You’ll Learn in This Episode:

(00:00) Why true work-life balance is a myth when you are relentlessly focused on your goals and building wealth
(01:42) The massive threat new builds pose to flippers and wholesalers in today's shifting real estate market
(04:45) How top builders are using 3.99% interest rates to give retail buyers $80,000 more in purchasing power
(07:12) Justin’s exact networking playbook for getting top-producing realtors to consistently feed him inbound leads
(10:32) Why major hard money lenders are proactively slashing ARVs by 5% in markets saturated with new build competition
(14:21) Justin’s raw and personal story: Sleeping in a church parking lot at 16 and surviving parental incarceration
(18:44) How childhood trauma triggers a subconscious survival mode that causes entrepreneurs to unnecessarily panic
(20:22) Why the biggest mistake solo real estate operators make is relying on the feast-or-famine cycle of start-stop marketing
(24:29) The absolute necessity of speed in business and why failing fast will always beat overthinking your next move
(25:58) The Learn, Do, Become framework and why you must kill the old version of yourself to reach the next level of success

Who This Episode is For:

Real estate investors and flippers who are losing retail buyers to new build communities and aggressive builder incentives
Solo operators and one-man shows struggling with the feast-or-famine roller coaster of start-stop marketing
Entrepreneurs who want to break free from a survival mindset, overcome past trauma, and build true, sustainable wealth

Why You Should Listen:

If you think your flipped home is only competing against other resale properties, this episode will completely change your perspective. Justin exposes exactly how massive builders are pulling retail buyers away using unbeatable financing incentives that completely alter your ARV. Beyond the tactical real estate advice, Justin and Tiffany share deeply vulnerable stories about overcoming childhood trauma, the dangers of operating your business in a constant state of panic, and the relentless mindset required to hit the top 1% of your industry.

Connect with Justin Phillips:

Instagram: @justinphillipsofficial
Website: D.R. Horton (Justin Phillips is a Top 1% new home sales representative for D.R. Horton and an expert in relationship-based sales.)

Follow Tiffany and Josh here:

Tiffany Instagram: @tiffanyhighfficial
Josh Instagram: @joshhighofficial
Website: https://resultsdrivenrei.com/home/
Get Tiffany’s free resource: www.rdebook.com

“26 Costly Mistakes I Made While Building My Seven-Figure Real Estate Business”