Podcast
Retail Media Moguls
Hosted by Platform 195 · EN
Welcome to The Retail Media Moguls podcast hosted by Stuart Adamson and brought to you by Platform 195. Join us as we connect you with thought leaders in the retail media industry. We aim to make the podcast your go-to source for all aspects of the industry, including current and future trends and how companies can leverage retail media presence for accelerated growth. Put up your feet, grab a cup of your favourite brew, and learn how to turn your audience into customers.
14episodes
Episodes
Newest firstAll episodes
The Quick Commerce Revolution: Snappy Shopper's Retail Media Innovation with Greg Deacon
Jul 11, 202400:38:59Tap to summarizeWelcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. In this episode of Retail Media Moguls, host Stuart Adamson welcomes Greg Deacon, Vice President of Retail Media, Groups & Business Development at Snappy Shopper. Greg shares insights into how Snappy Shopper is revolutionising the convenience retail sector through its innovative quick commerce platform and retail media solutions.In this episode, Greg and Stuart discuss:Snappy Shopper's unique approach to quick commerce and retail mediaBuilding a retail media network for convenience stores and local retailersLeveraging technology to connect brands with hyper-local audiencesThe importance of transparency and data sharing in retail mediaBalancing retailer needs with brand objectives in a fragmented marketThe future of retail media in the quick commerce and convenience sectorsGreg brings a wealth of experience from his career spanning retail, media, and technology sectors. His journey from traditional retail to pioneering quick commerce solutions offers valuable insights for brands, retailers, and media professionals alike.Retail Media Moguls is handcrafted by our friends over at: fame.soThis podcast is brought to you by Platform 195.To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
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Retail Media's Double Agent: Insights from a Brand-Turned-Retailer Mastermind with Jason Rivarola of Hudson’s Bay
Jun 27, 202400:31:41Tap to summarizeWelcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. Our special guest today is Jason Rivarola, Head of Performance Media and Marketing Technology at Hudson's Bay, Canada's iconic retailer. Jason brings a wealth of experience from both the brand side and the retail side, offering a unique perspective on retail media.In this episode, Jason and Stuart discuss:Building and managing retail media networksStrategies for optimising retail media campaignsThe importance of data and analytics in retail mediaChallenges and opportunities in the Canadian retail marketThe future of retail media and the impact of AIJason is a results-driven leader in marketing analytics and retail media strategy. Before joining Hudson's Bay, he held key positions at Adidas, where he gained valuable experience in leveraging retail media from the brand side.Retail Media Moguls is handcrafted by our friends over at: fame.soThis podcast is brought to you by Platform 195.To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
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Unlocking Incremental Scale in Rural Markets with Molly Hjelm of Dollar General
Jun 13, 202400:28:40Tap to summarizeWelcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195.Our special guest today is Molly Hjelm, Head of Ad Sales at Dollar General, America’s neighbourhood general store that provides access to affordable products and services every day for its customers and their hometown communities. Together, she and Stuart dive into the unique challenges and opportunities presented by rural markets.Here are some additional talking points from the conversation:The untapped potential of rural audiencesEducating national advertisers to reach rural audiences effectivelyWhat ad channels work best in rural marketsDollar General's partnership with CriteoMolly is a results-driven sales leader dedicated to building strong partnerships and crafting go-to-market strategies that empower sales teams to achieve outstanding results. Before joining Dollar General, she held leadership positions at 84.51˚, IRI, SPINS, and Dunnhumby.Retail Media Moguls is handcrafted by our friends over at: fame.soThis podcast is brought to you by Platform 195.To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
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Merchant Business Growth Strategies in Delivery Apps with Catalina Salazar of Wolt
May 2, 202400:42:43Tap to summarizeWelcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195.Our special guest today is Catalina Salazar, Global Head of Retail Media at Wolt, a tech company that makes it easy to discover and get the best restaurants and shops delivered to home and the office. Together, she and Stuart explore merchant business growth strategies in delivery apps.Here are some additional talking points from the conversation:How Wolt Ads’ pay-for-sales advertising model revolutionises retailWolt’s bold multi-market launch strategyStrategies for effective market segmentation and media partnershipsEffective ad strategies for small businessesCatalina is a dynamic leader in retail media and advertising. With extensive experience at top companies like Dentsu Aegis Network and Wolt, she excels in developing innovative strategies and promoting business growth. Catalina is also a Business Consultant for Arches, NewtonX, and GLG.Retail Media Moguls is handcrafted by our friends over at: fame.soThis podcast is brought to you by Platform 195.To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
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