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Maria Soubbotina discusses the foundation for authentic influencer campaigns with Gabrielle Lamy. Maria and Gabrielle are both graduates of the Fashion Management program at Parsons School of Design in New York City. Maria works in publicity at Random House in New York City.Gabrielle did her capstone research on influencer marketing models in the fashion industry and is an Associate Account Manager at Narrative PR in Toronto Canada.

Learn more: Maria Soubbotina LinkedIn | Gabrielle Lamy LinkedIn

Hosted by: Christopher Lacy, Assistant Professor, Parsons School of Design

Produced by: Joshua Williams, Assistant Professor, Parsons School of Design

Executive Producer:Fashion Consort

Follow the podcast on Instagram: @RetailRevolutionPodcast

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Summer Intern Takeover: Influencers and Authenticity