Podcast
Revenue Hub
Hosted by Revenue Hub · EN
We aim to discuss topics relevant to professionals within the Hotel, Travel & Leisure sectors.
Whether you are in a Revenue Management function, Reservations, Front Office Operations, Digital Marketing or Sales, we hope the topics discussed will be of interest and either answer some questions or prompt some more.
16episodes
Episodes
Newest firstAll episodes
Why The Data Accuracy Problem Quickly Becomes an AI Process Problem
Yesterday00:33:57Tap to summarizeAI is everywhere in hospitality right now - but is your hotel actually ready for it, or are you just bolting new tech onto old problems?In this episode, I talk with Peter Brauer of Get Into More (https://www.getintomore.com/) to break down what genuine AI-readiness looks like for hotels and hotel groups.We dig into the three things that matter more than any tool: your people, your data, and your processes - and why skipping the groundwork means AI just amplifies whatever's already broken.Peter shares the red flags that signal a hotel's data reflects broken process rather than market reality, and his honest take on whether compromised historical data should be a dealbreaker.──────────────────────────────🔗 LINKS & RESOURCES──────────────────────────────🌐 Website — https://www.getintomore.com/🌐 Website — https://revenue-hub.com💼 LinkedIn — https://linkedin.com/company/revenue-hub──────────────────────────────💬 ENJOYED THIS? HERE'S HOW TO HELP──────────────────────────────👍 Like this if you found it useful🔔 Subscribe for hotel revenue, marketing & sales strategy content──────────────────────────────🏷 TAGS──────────────────────────────#HotelAI #Hospitality #RevenueManagement #HotelTech #AIReadiness #HospitalityIndustry #HotelOperations #DataIntegrity #TravelTech #GetIntoMore
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Is Your Hotel Ready for AI or Are You About to Automate Broken Processes?
Yesterday00:24:21Tap to summarizeIs your hotel actually ready for AI - or are you about to automate broken processes even faster?In this episode, I talk with Willem Rabsztyn, CEO of Bookboost, to unpack what AI readiness really means for hotels and hotel groups. From data silos to security guardrails to spotting genuine AI value versus pitch-deck buzzwords, Willem breaks down the foundations every property needs before deploying AI at scale.What You'll Learn● Why unifying guest data is the real first step before any AI rollout● The security risks of giving AI agents unrestricted API access● How to shift staff mindset from “clicking buttons” to prompting agents● Why messy data is usually a silo problem, not a “bad data” problem● The three levels of AI maturity (and Willem's “protein powder” analogy)● How to test whether a tech solution's “AI” is real or just marketing● What commercial and operational foundations hotels need for the next 3–5 years──────────────────────────────🔗 LINKS & RESOURCES──────────────────────────────🌐 Website — https://www.bookboost.io/🌐 Website — https://revenue-hub.com💼 LinkedIn — https://linkedin.com/company/revenue-hub──────────────────────────────💬 ENJOYED THIS? HERE'S HOW TO HELP──────────────────────────────👍 Like this if you found it useful🔔 Subscribe for hotel revenue, marketing & sales strategy content──────────────────────────────🏷 TAGS──────────────────────────────#HotelTech #HospitalityAI #AIReadiness #CustomerDataPlatform #Bookboost #HotelMarketing #GuestExperience #HospitalityIndustry #AgenticAI #DataStrategy
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1: AI Can’t Fix Ineffective People, Tools or Processes, But Will Magnify Any Problems
2d ago00:24:48Tap to summarizeIn this episode, Trevor Grant sits down with Firas Moolla from HotelIQ (www.hoteliq.io) to unpack what “AI readiness” actually looks like in hotel commercial operations, why data quality quietly underpins everything, and why the smartest hoteliers fix their fundamentals before they buy another tool.They cover the “three-legged stool” of people, tools, and processes, why geographic source market data is the ultimate stress test for a hotel's operations, how to incentivize front desk teams to capture better data, how long a real data clean-up actually takes, and what an honest AI readiness assessment looks like in practice.Whether you're a GM, revenue leader, or hotel owner exploring AI vendors, this conversation will help you ask better questions before you sign anything.──────────────────────────────🔗 LINKS & RESOURCES──────────────────────────────🌐 Website — https://www.hoteliq.io/🌐 Website — https://revenue-hub.com💼 LinkedIn — https://linkedin.com/company/revenue-hub──────────────────────────────💬 ENJOYED THIS? HERE'S HOW TO HELP──────────────────────────────👍 Like this if you found it useful🔔 Subscribe for hotel revenue & sales strategy content──────────────────────────────🏷 TAGS──────────────────────────────#HotelTech #HospitalityAI #RevenueManagement #DataQuality #HotelOperations #AIReadiness #HotelIQ #HospitalityIndustry #PMS #CommercialStrategy #HotelManagement #AIinHospitality
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AI Isn't a Magic Fix for Hotel Marketing, But It Is Changing the Rules
2d ago00:25:44Tap to summarizeor the last couple of years, AI has been sold to the hotel industry as a silver bullet. In a recent conversation with Tristan Heaword of digital marketing agency three&six, one of our Expert Partners, I put that assumption to the test - and the answer was refreshingly honest: AI won't fix a broken hotel. It will amplify whatever is already there, good or bad.──────────────────────────────🔗 LINKS & RESOURCES──────────────────────────────🌐 Website — www.threeandsix.agency/🌐 Website — www.revenue-hub.com💼 LinkedIn — www.linkedin.com/company/revenue-hub──────────────────────────────💬 ENJOYED THIS? HERE'S HOW TO HELP──────────────────────────────👍 Like this if you found it useful🔔 Subscribe for hotel revenue & sales strategy content──────────────────────────────🏷 TAGS──────────────────────────────#HotelMarketing #AIinTravel #HospitalityTech #DigitalMarketing #SEO #IndependentHotels #HotelSEO #AISearch #TravelTech #RevenueManagement
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Fix your fundamentals first 👷🏻♂️AI can't recommend what it can't find 🔍👀
2w ago00:26:00Tap to summarizeAI is changing how travellers discover and book hotels — but is your property actually set up to take advantage of it?In this episode, I talk with hotel SEO and Generative Engine Optimization (GEO) specialist Stephanie Smith of Cogwheel to break down what hoteliers need to get right before chasing the AI hype. From content and reviews to persona-led marketing, MCP connections, and why ROAS is the wrong metric altogether - this is a no-nonsense look at what's actually driving AI visibility in 2026.🔗 LINKS🌐 Website — www.revenue-hub.com💼 LinkedIn — www.linkedin.com/company/revenue-hub#hotelmarketing #GEO #GenerativeEngineOptimization #HotelSEO #AIinTravel #HospitalityMarketing #DigitalMarketing #ChatGPT #HotelTech #TravelTech #SEO #AIStrategy #HotelDiscoverability #MarketingPodcast
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AI Amplifies What Works 💪🏻 It Doesn't Fix What's Broken ⛓️💥
2w ago00:28:17Tap to summarizeAre hotels getting seduced by AI promises before they've sorted the basics?In this conversation, digital acquisition expert Hicham Benyebdri of Userguest, cuts through the hype - explaining why no amount of AI-powered advertising will save a hotel with a broken booking path, weak conversion rate, or poor reviews.We also get into how hotels can realistically compete with OTAs on their own turf, why paid platforms like Google and Meta aren't always working in your favour, and how the smartest hotels are using AI to read market signals and pivot faster than their competitors.If you're a hotelier or work in hotel marketing, this one is worth your time.Topics covered:➡️ Getting your digital foundations right before investing in AI➡️ How AI fits into paid acquisition strategy➡️ Where hotels commonly misfire with automated campaigns➡️ Competing with OTAs for direct bookings➡️ How traveller booking behaviour is shifting➡️ Using AI to respond faster to changing market conditions🔗 LINKS & RESOURCES🌐 Website — www.revenue-hub.com💼 LinkedIn — www.linkedin.com/company/revenue-hub#HotelMarketing #DirectBookings #HospitalityTech #AI #DigitalMarketing #HotelIndustry #HotelTech #RevenueManagement #OTA #BookingEngine #HospitalityMarketing #DirectBooking #TravelTech #HotelStrategy
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3+3+3 Ep2: Personalised Pricing, Always On and Booking Decline
Oct 2300:47:35Tap to summarizeThe hotel industry is at a crossroads. In our latest conversation, we tackled three issues that could reshape how we drive revenue and lead our teams (you can also watch the discussion on YouTube - https://youtu.be/phyPUpQQM4k):🔹 Personalised Pricing Is it the next big leap - or a guest trust disaster waiting to happen? Airlines and retail are moving fast, but are hotels really ready for true 1:1 pricing? Or is sharper segmentation + attribute-based selling a safer path?🔹 The “Always-On” Culture Revenue never sleeps - but do we? The pressure to be constantly available may feel like strength, but in reality, it’s a recipe for burnout and poor decisions. The leaders winning today are focusing on output over input and drawing clear boundaries around what counts as an “emergency.”🔹 Booking.com Losing Share We’re seeing Booking.com production slipping in some markets, with growth shifting toward Expedia and direct. Is it dilution (apartments flooding the platform)? Legal and EU pressure? Or a sign that hotels are finally clawing back some control?👉 The takeaways: Experiment with personalisation, but keep fairness + transparency at the core. Protect your teams (and yourself) by setting boundaries - performance > hours online. Diversify your distribution mix now. The OTA landscape is shifting faster than most realise. 🔥 Question for you:Would you trial true personalised pricing if the technology existed - and how would you keep it fair for your guests?👇 Share your thoughts - we’d love to hear how you’re tackling these challenges in your hotels.#HotelRevenue #RevenueManagement #DirectBookings #OTAStrategy #PersonalisedPricing #AttributeBasedSelling #HospitalityLeadership #WorkLifeBalance #AIinHospitality #Bookingcom #Expedia #HotelMarketing #DistributionStrategy #PMS #RMS #HotelDistribution
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Unlock Revenue Potential: Converting Hotel Lookers into Bookers (Case Study)
Sep 1800:43:41Tap to summarize🚨 39% of bookings in just 30 days came from one simple change.Aurora Anguilla Resort & Golf Club had a problem many hotels face:👉 Strong website traffic, but too few guests converting.👉 Great offers hidden deep in the site.👉 Risk of losing visitors to OTAs.By partnering with Booking Success (digital strategy) and Userguest (smart messaging), they turned things around:✔️ +50% increase in “look-to-book” rate✔️ $175,000 in direct revenue in 30 days✔️ Over $500,000 tied to smart messaging initiatives✔️ All while keeping the guest journey seamless and on-brand💡 The takeaway? Driving traffic is only half the battle. Conversion-focused digital tools - used strategically - can transform how hotels capture direct revenue and reduce OTA reliance.You can watch the full video here: https://youtu.be/LfjLSJMzAxoAnd if you don't want to miss any of our videos, you can subscribe to our YouTube channel: https://www.youtube.com/@RevenueHub#HotelManagement #RevenueManagement #HotelMarketing #DirectBookings #HospitalityLeadership
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DMA Fallout: Why Google’s Compliance Could Kill Hotel Direct Bookings | Must-Know for Hoteliers
Jul 2200:35:40Tap to summarizeThe EU’s Digital Markets Act (DMA) was designed to create a fairer digital landscape - but could it actually end up harming hotels instead?In this discussion with Javier Delgado Muerza of mirai, we break down the latest developments following the European Commission’s investigation into Google’s compliance with Article 6.5 of the DMA. With two proposed solutions (Option A and Option B), both could significantly reduce the visibility of direct hotel websites in Google search results - and that’s bad news for hoteliers and revenue managers.👉 What’s at stake for your hotel? 👉 Why are direct bookings under threat? 👉 Who benefits from these changes - and who loses? 👉 Why is the hotel industry so silent while major OTAs stand to gain?You’ll hear why this shift could drastically increase reliance on OTAs, shrink profit margins, and give even more power to large U.S.-based intermediaries like Booking and Expedia - all under the banner of "fairness."Here is the LinkedIn post Javier refers to in the video:https://www.linkedin.com/pulse/european-commission-condemns-hotels-direct-sales-visibility-wzhbf/🔔 If you’re a hotel general manager, revenue leader, or distribution expert - this is a must-watch. Learn how these regulatory changes could affect your business, what’s coming next, and what you can do to protect your direct booking channels.👍 Subscribe, and share to keep the conversation going. Don’t let the future of hotel distribution be decided without you.#HotelDistribution #DMA #GoogleSearch #RevenueManagement #HotelMarketing #DirectBookings #DigitalMarketsAct #OTAs #TravelTech #HospitalityIndustry
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Unlocking Revenue Potential by Combining Human Intelligence and AI (Case Study)
Jun 26, 202500:52:59Tap to summarizeIn this powerful case study, discover how The First Group Hospitality (TFG) revolutionized its revenue strategy by combining cutting-edge AI with human expertise - driving real results in one of the world’s most competitive hotel markets: Dubai. 🏨📈🔍 Join Muhammad Hamoud (Head of Revenue Management Analytics at TFG), Sameer Umar (COO at HotelIQ), and David Esteban (Product Manager, SHR RMS) as they reveal:✅ The REAL challenges of manual pricing (and how to overcome them)✅ How TFG scaled fast with SHR’s AI-powered RMS✅ Why HotelIQ’s enterprise analytics changed the game✅ How to gain forecasting accuracy within 1.4% — even for new openings✅ The secret to team buy-in and driving cultural changeWhether you’re a hotel GM, revenue leader, or tech-savvy hotelier, this video is packed with insights to help you make smarter, faster, and more profitable decisions.👉 Don’t forget to subscribe if you’re ready to take your hotel’s revenue strategy to the next level!Discussion Timline: 00:00 – Welcome, Introduction and Soundbites05:29 – Into from Muhammad (Hamoud) Al Hamoud06:17 – Into from Sameer Umar07:28 – Into from David Esteban08:46 – Sameer sets the scene for this case study discussion10:59 – Hamoud shares initial differences he noticed after joining TFG from Marriott14:24 – Hamoud outlines what revenue management culture existed in TFG16:47 – Evaluating RMS solutions and why SHR RMS22:32 – David discusses how AI is playing a greater role in hotel revenue management27:58 – Hamound outlines changes he has been making in TFG32:10 – How has the team reacted to the introduction of technology36:47 – Sameer outlines the positive impact of bringing together HotelIQ and SHR RMS41:18 – Hamound outlines how this technology combination is adding value49:30 – David offers his final thoughts51:07 – Samir offers his final thoughts#HotelRevenue #AIinHospitality #RevenueManagement #HotelIQ #SHRRMS #HospitalityTech #HotelCaseStudy #HotelierInsights #DubaiHotels #TFGSuccessMusic creditAdventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://www.audiolibrary.com.co/a-himitsu/adventuresMusic promoted by Audio Library https://youtu.be/MkNeIUgNPQ8
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