Is your hotel actually ready for AI - or are you about to automate broken processes even faster?

In this episode, I talk with Willem Rabsztyn, CEO of Bookboost, to unpack what AI readiness really means for hotels and hotel groups.
From data silos to security guardrails to spotting genuine AI value versus pitch-deck buzzwords, Willem breaks down the foundations every property needs before deploying AI at scale.

What You'll Learn
● Why unifying guest data is the real first step before any AI rollout
● The security risks of giving AI agents unrestricted API access
● How to shift staff mindset from “clicking buttons” to prompting agents
● Why messy data is usually a silo problem, not a “bad data” problem
● The three levels of AI maturity (and Willem's “protein powder” analogy)
● How to test whether a tech solution's “AI” is real or just marketing
● What commercial and operational foundations hotels need for the next 3–5 years

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🔗 LINKS & RESOURCES
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🌐 Website — https://www.bookboost.io/
🌐 Website — https://revenue-hub.com
💼 LinkedIn — https://linkedin.com/company/revenue-hub

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🏷 TAGS
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#HotelTech #HospitalityAI #AIReadiness #CustomerDataPlatform #Bookboost #HotelMarketing #GuestExperience #HospitalityIndustry #AgenticAI #DataStrategy