The hotel industry is at a crossroads. In our latest conversation, we tackled three issues that could reshape how we drive revenue and lead our teams (you can also watch the discussion on YouTube - https://youtu.be/phyPUpQQM4k):

🔹 Personalised Pricing
Is it the next big leap - or a guest trust disaster waiting to happen? Airlines and retail are moving fast, but are hotels really ready for true 1:1 pricing? Or is sharper segmentation + attribute-based selling a safer path?

🔹 The “Always-On” Culture
Revenue never sleeps - but do we? The pressure to be constantly available may feel like strength, but in reality, it’s a recipe for burnout and poor decisions. The leaders winning today are focusing on output over input and drawing clear boundaries around what counts as an “emergency.”

🔹 Booking.com Losing Share
We’re seeing Booking.com production slipping in some markets, with growth shifting toward Expedia and direct. Is it dilution (apartments flooding the platform)? Legal and EU pressure? Or a sign that hotels are finally clawing back some control?

👉 The takeaways:

Experiment with personalisation, but keep fairness + transparency at the core.
Protect your teams (and yourself) by setting boundaries - performance > hours online.
Diversify your distribution mix now. The OTA landscape is shifting faster than most realise.

🔥 Question for you:
Would you trial true personalised pricing if the technology existed - and how would you keep it fair for your guests?

👇 Share your thoughts - we’d love to hear how you’re tackling these challenges in your hotels.

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