In this powerful case study, discover how The First Group Hospitality (TFG) revolutionized its revenue strategy by combining cutting-edge AI with human expertise - driving real results in one of the world’s most competitive hotel markets: Dubai. 🏨📈

🔍 Join Muhammad Hamoud (Head of Revenue Management Analytics at TFG), Sameer Umar (COO at HotelIQ), and David Esteban (Product Manager, SHR RMS) as they reveal:

✅ The REAL challenges of manual pricing (and how to overcome them)
✅ How TFG scaled fast with SHR’s AI-powered RMS
✅ Why HotelIQ’s enterprise analytics changed the game
✅ How to gain forecasting accuracy within 1.4% — even for new openings
✅ The secret to team buy-in and driving cultural change

Whether you’re a hotel GM, revenue leader, or tech-savvy hotelier, this video is packed with insights to help you make smarter, faster, and more profitable decisions.

👉 Don’t forget to subscribe if you’re ready to take your hotel’s revenue strategy to the next level!

Discussion Timline:
00:00 – Welcome, Introduction and Soundbites
05:29 – Into from Muhammad (Hamoud) Al Hamoud
06:17 – Into from Sameer Umar
07:28 – Into from David Esteban
08:46 – Sameer sets the scene for this case study discussion
10:59 – Hamoud shares initial differences he noticed after joining TFG from Marriott
14:24 – Hamoud outlines what revenue management culture existed in TFG
16:47 – Evaluating RMS solutions and why SHR RMS
22:32 – David discusses how AI is playing a greater role in hotel revenue management
27:58 – Hamound outlines changes he has been making in TFG
32:10 – How has the team reacted to the introduction of technology
36:47 – Sameer outlines the positive impact of bringing together HotelIQ and SHR RMS
41:18 – Hamound outlines how this technology combination is adding value
49:30 – David offers his final thoughts
51:07 – Samir offers his final thoughts

#HotelRevenue #AIinHospitality #RevenueManagement #HotelIQ #SHRRMS #HospitalityTech #HotelCaseStudy #HotelierInsights #DubaiHotels #TFGSuccess

Music credit
Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://www.audiolibrary.com.co/a-himitsu/adventures
Music promoted by Audio Library https://youtu.be/MkNeIUgNPQ8