Podcast
Revenue Rewired
Hosted by Innovation Visual · EN
Revenue Rewired brings you straight-talking conversations about Revenue Operations hosted by Tim Butler, CEO of Innovation Visual.
Each episode features RevOps trailblazers sharing practical insights on sales processes, marketing tech, customer journeys and data-driven decision making.
Join us for no-nonsense discussions packed with real experiences, successes, failures and solutions to common RevOps challenges. Perfect for ambitious businesses looking to scale through better alignment of people, processes and technology. Subscribe for regular episodes that cut through the noise and deliver actionable RevOps wisdom.
10episodes
Episodes
Newest firstAll episodes
Infusing Your Tech Stack with Effective AI
Nov 600:34:34Tap to summarizeAI has quickly become one of the most talked-about topics in business. But how do you move from talking about AI to actually using it within your tech stack?In this episode of Revenue Rewired, our CEO, Tim Butler, teams up with our Head of Technology, Chris Watson-James, to discuss what it really means to infuse AI effectively into your business operations.They cover how to align AI adoption with business goals, create practical policies, and ensure your teams are trained to use AI safely and effectively, not just experiment with it.In this episode, you’ll learn:· Why AI adoption must start with education, not experimentation· The importance of having a clear, practical AI policy (and the risks if you don’t)· How to form an AI Task Force or Council to lead adoption across your business· Why process mapping is key before integrating AI into your tech stack· How businesses can safely and strategically embed AI within tools like HubSpot, Salesforce, and beyondWhether you’re a CEO, CMO, or Head of Sales, this episode focuses on how to make AI a genuine, effective part of your revenue engine.Find out more about how Innovation Visual helps businesses use AI safely and effectively: Innovationvisual.com/ai-agents-as-a-service 🔔 Subscribe to keep in the loop with the latest episode release. 👀 Watch this episode on YouTube: https://youtu.be/98cBcdwJK0k🫶 Enjoyed this episode and the series? Please leave us a rating and a review! About Innovation Visual:We're a consulting agency and think of ourselves as agents of change, driven by technology. We specialise in helping mid-sized businesses align marketing, sales, and customer success through thoughtful implementation of technology, AI, automation, and data. As a highly accredited HubSpot Partner, we know the best technology and, more importantly, how to implement it properly to get maximum value from your technology and human resources.Whether you need to improve lead conversion, streamline workflows, or create more personalised customer experiences, we step in when you don't have the right internal resources or expertise. We'll handle the technology and AI implementation, the complex integrations, and the strategic thinking, so you can focus on what you do best whilst we transform your revenue operations into a scalable growth engine.Get in touch: 💻 Visit our website 📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK) 📩 Email ➞ info@innovationvisual.com Connect: LinkedIn ➞ / innovation-visual-limited
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Extracting Value from Your Existing Tech
Sep 400:31:06Tap to summarizeAre you sitting on a goldmine of untapped technology and data but struggling to turn it into actual revenue? Wondering why your marketing, sales, and customer service teams seem to be working in completely different worlds? Then this inaugural episode is absolutely essential listening. We're thrilled to launch Revenue Rewired, the evolution of our podcast Digital Marketing Answered™, reflecting how the revenue generation landscape has fundamentally shifted. In this episode, our CEO, Tim Butler, teams up with our Head of Technology, Chris Watson-James, for this game-changing discussion about why most businesses are practically throwing money down the drain with their current tech stack.In this episode, you'll discover:Why the traditional siloed approach to marketing, sales, and customer service is costing you serious moneyHow businesses are leaving hundreds of thousands of pounds worth of potential revenue on the table (and don't even realise it)The hidden value buried in your existing technology investments that you're probably not extractingPractical steps to transform from fragmented departments into a unified revenue powerhouseSo, grab a brew, get comfortable, and prepare to discover why a tech stack transformation could be exactly what your business has been waiting for.Ready to stop leaving money on the table? Find out more about how we can help unlock your hidden revenue potential. 🔔 Subscribe now to keep in the loop with the latest episode release. 👀 Watch this episode on YouTube 🫶 Enjoyed this episode and the series? Please leave us a rating and a review! About Innovation Visual:We're a consulting agency and think of ourselves as agents of change, driven by technology. We specialise in helping mid-sized businesses align marketing, sales, and customer success through thoughtful implementation of technology, AI, automation, and data. As a highly accredited HubSpot Partner, we know the best technology and, more importantly, how to implement it properly to get maximum value from your technology and human resources.Whether you need to improve lead conversion, streamline workflows, or create more personalised customer experiences, we step in when you don't have the right internal resources or expertise. We'll handle the technology and AI implementation, the complex integrations, and the strategic thinking, so you can focus on what you do best whilst we transform your revenue operations into a scalable growth engine.Get in touch: 💻 Visit our website 📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK) 📩 Email ➞ info@innovationvisual.com Connect: LinkedIn ➞ / innovation-visual-limited
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Encore: The Power of HubSpot's Content Hub
Mar 27, 202500:51:18Tap to summarizeAre you struggling to maximise your marketing efficiency while maintaining brand consistency? Wondering if your current CMS is actually holding you back rather than propelling you forward? Then this episode is absolutely essential listening.We're featuring a special Digital Marketing Answered™ encore episode of a brilliant discussion between Innovation Visual's CEO Tim Butler and Head of Technology Chris Watson-James, who break down exactly how HubSpot's Content Hub is changing the game for revenue-focused businesses.In this episode, you'll discover:•Why Content Hub is rapidly replacing CMS Hub and what this means for your business•How AI-driven tools like Content Remix can dramatically reduce your team's workload•The real cost comparison between HubSpot and WordPress (with some surprising security insights) •Practical strategies for implementing omni-channel campaigns with minimal effortAs RevOps specialists, we're particularly excited about how these tools align your marketing, sales and customer success functions – creating that seamless revenue engine that drives sustainable growth.Whether you're considering a platform switch, looking to optimise your current HubSpot implementation, or simply curious about how AI is transforming content management, this episode provides the strategic insights and practical guidance you need.So grab a cuppa, settle in, and prepare to transform how you think about content management and its role in your revenue operations.🔔 Subscribe to keep in the loop with the latest episode release. 👀 Watch this episode on YouTube: https://www.youtube.com/watch?v=IPCjXAZVkZg🫶 Enjoyed this episode and the series? Please leave us a rating and a review! Get in touch:💻 Visit our website📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)📩 Email ➞ info@innovationvisual.comConnect:LinkedIn ➞ / innovation-visual-limitedFacebook ➞ / innovationvisInstagram ➞ / innovationvisTwitter ➞ / innovationvisAbout Innovation Visual:We're a consulting agency and think of ourselves as agents of change, driven by technology. We specialise in helping mid-sized businesses align marketing, sales, and customer success through thoughtful implementation of technology, AI, automation, and data. As a highly accredited HubSpot Partner, we know the best technology and, more importantly, how to implement it properly to get maximum value from your technology and human resources.Whether you need to improve lead conversion, streamline workflows, or create more personalised customer experiences, we step in when you don't have the right internal resources or expertise. We'll handle the technology and AI implementation, the complex integrations, and the strategic thinking, so you can focus on what you do best whilst we transform your revenue operations into a scalable growth engine.Get in touch: 💻 Visit our website 📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK) 📩 Email ➞ info@innovationvisual.com Connect: LinkedIn ➞ / innovation-visual-limited
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How to Buy Trust with B2B Through Thought-Leadership
Feb 20, 202500:33:03Tap to summarizeWelcome back to Digital Marketing Answered and our final episode of Season 2! In today’s episode, we’re tackling a crucial challenge for B2B marketers: fostering authentic relationships and engaging your audience early on in their buying journey. Innovation Visual CEO Tim Butler is joined by Robyn Hartley, founder of Paperkite Media, who shares her expert insights on using thought leadership to build trust with your B2B buyers.In a world where long sales cycles and high customer acquisition costs are a constant battle, it’s more important than ever to establish genuine connections. Robyn dives into the challenges B2B marketers face today and reveals how thought leadership can be a powerful tool in overcoming them.Here’s what you’ll learn in this episode:- The key challenges B2B marketers encounter: lengthy sales cycles, high customer acquisition costs, and losing out to competitors.- Authenticity can drive trust: Why B2B buyers are more likely to trust individuals over corporate brands and how to utilise this to build deeper connections.- Practical advice for leaders: Identifying and empowering thought leaders within your organisation to drive meaningful engagement.- Working with B2B influencers: How to find and partner with credible experts to boost your brand’s visibility and reach.Tune in now to discover how to effectively engage with your audience and build lasting trust, setting you apart from the competition in a challenging B2B landscape.Robyn Hartley is the founder of Paperkite Media, which helps B2B brands cultivate authentic relationships and boost engagement through strategic thought leadership and influencer marketing.Robyn's LinkedIn: linkedin.com/in/robyn-hartley-b2b-marketing🔔 Subscribe to keep in the loop with the latest episode release. 👀 Watch this episode on YouTube: https://youtu.be/qLO8UsFoPg4🫶 Enjoyed this episode and the series? Please leave us a rating and a review! About Innovation Visual:We're a consulting agency and think of ourselves as agents of change, driven by technology. We specialise in helping mid-sized businesses align marketing, sales, and customer success through thoughtful implementation of technology, AI, automation, and data. As a highly accredited HubSpot Partner, we know the best technology and, more importantly, how to implement it properly to get maximum value from your technology and human resources.Whether you need to improve lead conversion, streamline workflows, or create more personalised customer experiences, we step in when you don't have the right internal resources or expertise. We'll handle the technology and AI implementation, the complex integrations, and the strategic thinking, so you can focus on what you do best whilst we transform your revenue operations into a scalable growth engine.Get in touch: 💻 Visit our website 📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK) 📩 Email ➞ info@innovationvisual.com Connect: LinkedIn ➞ / innovation-visual-limited
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AI, Content Strategy and SEO: Insights from Surfer's Tomasz Niezgoda
Jan 16, 202500:49:49Tap to summarize🎙️ Welcome to Digital Marketing Answered! 🎙️In this episode, we’re diving into one of the hottest topics in the digital marketing world: AI in content marketing. Tim Butler is joined by Tomasz Niezgoda, Co-Founder and CMO of one of our favourite platforms: Surfer. In this episode they explore how cutting-edge tools and data-driven strategies are transforming the way marketers approach SEO and content creation.🚀 Why you can’t afford to miss this episode:- Discover the story behind Surfer and its mission to make data-powered SEO accessible to businesses of all sizes.- Learn how AI is revolutionising content creation—helping marketers craft optimised, impactful content faster than ever.- Get actionable advice to stay ahead of the curve in an industry that’s evolving at lightning speed.- Peek into the future with Tomasz’s predictions on where content marketing and AI are headed.Tomasz is the CMO and Co-founder at Surfer, where he specialises in product marketing, strategic planning, positioning, and SEO. Leading a team of nine specialists, he has, over the past decade, helped hundreds of marketing teams grow their organic traffic. Beyond work, Tomasz is passionate about geopolitics, energy, business, and travel.Tomasz's Linkedin: linkedin.com/in/niezgoda-tomasz🔔 Subscribe to keep in the loop with the latest episode release. 👀 Watch this episode on YouTube: https://youtu.be/yesGVbDGdIM🫶 Enjoyed this episode and the series? Please leave us a rating and a review! About Innovation Visual:We're a consulting agency and think of ourselves as agents of change, driven by technology. We specialise in helping mid-sized businesses align marketing, sales, and customer success through thoughtful implementation of technology, AI, automation, and data. As a highly accredited HubSpot Partner, we know the best technology and, more importantly, how to implement it properly to get maximum value from your technology and human resources.Whether you need to improve lead conversion, streamline workflows, or create more personalised customer experiences, we step in when you don't have the right internal resources or expertise. We'll handle the technology and AI implementation, the complex integrations, and the strategic thinking, so you can focus on what you do best whilst we transform your revenue operations into a scalable growth engine.Get in touch: 💻 Visit our website 📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK) 📩 Email ➞ info@innovationvisual.com Connect: LinkedIn ➞ / innovation-visual-limited
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Encore - Customers aren't just for Christmas
Dec 19, 202400:32:42Tap to summarizeWelcome back to another special encore episode of Digital Marketing Answered, the podcast where we explore the latest strategies and insights that are shaping the future of marketing. Whether you’re a small business owner aiming to boost your brand’s visibility, or a marketing pro looking to sharpen your skills, this episode is packed with value for you. In this episode, our Operations Director Pete Hibbard and CEO Tim Butler dive into the essentials of effective data-driven holiday campaign strategies. They share how, with the right tools and insights, you can drive more relevant traffic, generate higher-quality leads, and ultimately increase sales this festive season. If you’ve ever wondered how to attract the right customers or elevate your digital presence, we’ve got you covered.Tune in as we reveal actionable tips and expert advice that you can start applying today. Believe us, this is one you won’t want to miss! So, grab a cuppa, sit back, and let’s dive in.Key Topics Covered: • How to develop long-term value from your campaign• Why getting the right customer should start with your data• Why providing great customer experience at Christmas is vital🔔 Subscribe to keep in the loop with the latest episode release. 👀 Watch this episode on YouTube: https://youtu.be/4JfhErYX8n0🫶 Enjoyed this episode and the series? Please leave us a rating and a review! About Innovation Visual:We're a consulting agency and think of ourselves as agents of change, driven by technology. We specialise in helping mid-sized businesses align marketing, sales, and customer success through thoughtful implementation of technology, AI, automation, and data. As a highly accredited HubSpot Partner, we know the best technology and, more importantly, how to implement it properly to get maximum value from your technology and human resources.Whether you need to improve lead conversion, streamline workflows, or create more personalised customer experiences, we step in when you don't have the right internal resources or expertise. We'll handle the technology and AI implementation, the complex integrations, and the strategic thinking, so you can focus on what you do best whilst we transform your revenue operations into a scalable growth engine.Get in touch: 💻 Visit our website 📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK) 📩 Email ➞ info@innovationvisual.com Connect: LinkedIn ➞ / innovation-visual-limited
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Integrating AI into Your Digital Marketing Toolkit with HubSpot's Breeze
Dec 6, 202400:25:59Tap to summarizeWelcome to another episode of Digital Marketing Answered, the podcast where we delve into the latest tools, strategies, and insights to supercharge your marketing efforts. Today, we're diving into something truly exciting—how HubSpot's cutting-edge AI agents are transforming the way businesses approach marketing, sales, and customer service.Fresh from HubSpot’s Inbound 2024 event, our MarTech Lead, Vanessa Reid, and Senior MarTech Executive, Megan Worboys, will break down the newest AI innovations that are not only simplifying tasks but saving time and boosting efficiency for teams everywhere.In this episode, we’ll explore: • The power of HubSpot’s Content Assistant to streamline content creation. • Game-changing updates to the Social Media AI Agent. • How the Customer Agent is revolutionising live chat automation. • Smarter outreach with the Prospecting Agent. • And practical ways AI can seamlessly support your team’s daily workflows.If you’re ready to discover how AI can elevate your business and give you a competitive edge, this is the episode you won’t want to miss. Let’s get started!🔔 Subscribe to keep in the loop with the latest episode release. 👀 Watch this episode on YouTube: https://youtu.be/8kikitMgnqE🫶 Enjoyed this episode and the series? Please leave us a rating and a review! About Innovation Visual:We're a consulting agency and think of ourselves as agents of change, driven by technology. We specialise in helping mid-sized businesses align marketing, sales, and customer success through thoughtful implementation of technology, AI, automation, and data. As a highly accredited HubSpot Partner, we know the best technology and, more importantly, how to implement it properly to get maximum value from your technology and human resources.Whether you need to improve lead conversion, streamline workflows, or create more personalised customer experiences, we step in when you don't have the right internal resources or expertise. We'll handle the technology and AI implementation, the complex integrations, and the strategic thinking, so you can focus on what you do best whilst we transform your revenue operations into a scalable growth engine.Get in touch: 💻 Visit our website 📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK) 📩 Email ➞ info@innovationvisual.com Connect: LinkedIn ➞ / innovation-visual-limited
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How AI is Empowering Patients in Healthcare
Nov 22, 202400:47:47Tap to summarizeWelcome back to Digital Marketing Answered! In this exciting episode, we’re joined by Warris Bokhari, CEO and co-founder of Claimable, to explore a topic at the intersection of AI, healthcare, and innovation.Have you ever wondered why so many insurance claims are denied in the US—and what can be done about it? Warris dives into the challenges patients face in navigating complex healthcare systems in the US, uncovering how Claimable is transforming the game with AI-driven solutions.Here’s what you’ll discover in this episode:➡ Warris’ inspiring journey: How his background fuelled his mission to improve access to healthcare➡ Healthcare system challenges: The struggles patients face from denied claims➡ Claimable’s impact: How their cutting-edge AI solution is empowering patients to challenge denied insurance claims➡ The ethical role of AI: Balancing innovation with responsible implementation in healthcareUnder Warris’ leadership, Claimable has achieved an impressive 80% success rate in appealing denied claims, helping patients regain control of their healthcare journey. Whether you’re intrigued by healthcare innovation, passionate about AI, or curious about how digital solutions are reshaping industries, this episode is packed with insights you won’t want to miss.Get in touch with Warris through his LinkedIn: https://www.linkedin.com/in/warrisbokhari/https://www.getclaimable.com/ 🔔 Subscribe to keep in the loop with the latest episode release. 👀 Watch this episode on YouTube: | https://youtu.be/Jjq224nQHTU🫶 Enjoyed this episode and the series? Please leave us a rating and a review About Innovation Visual:We're a consulting agency and think of ourselves as agents of change, driven by technology. We specialise in helping mid-sized businesses align marketing, sales, and customer success through thoughtful implementation of technology, AI, automation, and data. As a highly accredited HubSpot Partner, we know the best technology and, more importantly, how to implement it properly to get maximum value from your technology and human resources.Whether you need to improve lead conversion, streamline workflows, or create more personalised customer experiences, we step in when you don't have the right internal resources or expertise. We'll handle the technology and AI implementation, the complex integrations, and the strategic thinking, so you can focus on what you do best whilst we transform your revenue operations into a scalable growth engine.Get in touch: 💻 Visit our website 📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK) 📩 Email ➞ info@innovationvisual.com Connect: LinkedIn ➞ / innovation-visual-limited
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Encore: Why You Need to Audit Your Tech Stack
Nov 8, 202400:40:55Tap to summarizeWelcome back to Digital Marketing Answered! Today, we're diving into a topic that’s more relevant than ever: the impact of tech stacks in 2024. So, we’re asking you—could this be the perfect time to give your tech stack a little audit?In this encore episode, we're revisiting an insightful conversation between Tim Butler, CEO of Innovation Visual, and our MarTech expert Chris Watson-James. They delve into the importance of technology audits and how they can transform today’s businesses. With the rapid evolution of tech stacks, it’s crucial to ensure that your technology is genuinely supporting your growth goals.In this episode, Chris and Tim will cover:• How a well-integrated tech stack can not only boost your revenue but also keep your costs in check.• The vital importance of aligning your tech stack with your CRM for a seamless view of customer data.• How bringing in an outside agency can help uncover hidden opportunities within your tech and streamline your systems.So, whether you’re considering an audit or just curious about optimising your tech, stick around—there’s a wealth of knowledge coming your way!🔔 Subscribe to keep in the loop with the latest episode release. 👀 Watch this episode on YouTube: https://youtu.be/-dq6rkXI6lE🫶 Enjoyed this episode and the series? Please leave us a rating and a review! About Innovation Visual:We're a consulting agency and think of ourselves as agents of change, driven by technology. We specialise in helping mid-sized businesses align marketing, sales, and customer success through thoughtful implementation of technology, AI, automation, and data. As a highly accredited HubSpot Partner, we know the best technology and, more importantly, how to implement it properly to get maximum value from your technology and human resources.Whether you need to improve lead conversion, streamline workflows, or create more personalised customer experiences, we step in when you don't have the right internal resources or expertise. We'll handle the technology and AI implementation, the complex integrations, and the strategic thinking, so you can focus on what you do best whilst we transform your revenue operations into a scalable growth engine.Get in touch: 💻 Visit our website 📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK) 📩 Email ➞ info@innovationvisual.com Connect: LinkedIn ➞ / innovation-visual-limited
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Why You Need to Create Content in Different Forms
Oct 25, 202400:24:48Tap to summarizeAre you making the most of your existing content? In this episode, we’ll show you how to boost your marketing output by auditing and repurposing what you already have.In this episode, Client Services Manager Helen Adcock and Digital Marketing Lead Vogue Phelps discuss why you need to create content in different forms, explaining how content audits can reveal gaps, track performance, and tailor your content to connect with different audiences. They’ll also share how to breathe new life into existing content by repurposing it—whether turning a blog post into a video or creating an infographic—to increase engagement, visibility, and SEO. Plus, they’ll discuss the common challenges marketers face in creating effective content and explore the growing role of AI in the process.Key Moments:- How content audits can help you identify gaps and find opportunities in your content strategy- Smart ways to repurpose content into videos, infographics, blogs, and more- How to turn underperforming content around by choosing the right format for your audience🔔 Subscribe to keep in the loop with the latest episode release. 👀 Watch this episode on YouTube: https://youtu.be/XaD0XX2jR84🫶 Enjoyed this episode and the series? Please leave us a rating and a review! About Innovation Visual:We're a consulting agency and think of ourselves as agents of change, driven by technology. We specialise in helping mid-sized businesses align marketing, sales, and customer success through thoughtful implementation of technology, AI, automation, and data. As a highly accredited HubSpot Partner, we know the best technology and, more importantly, how to implement it properly to get maximum value from your technology and human resources.Whether you need to improve lead conversion, streamline workflows, or create more personalised customer experiences, we step in when you don't have the right internal resources or expertise. We'll handle the technology and AI implementation, the complex integrations, and the strategic thinking, so you can focus on what you do best whilst we transform your revenue operations into a scalable growth engine.Get in touch: 💻 Visit our website 📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK) 📩 Email ➞ info@innovationvisual.com Connect: LinkedIn ➞ / innovation-visual-limited
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