Welcome back to Digital Marketing Answered and our final episode of Season 2! In today’s episode, we’re tackling a crucial challenge for B2B marketers: fostering authentic relationships and engaging your audience early on in their buying journey. Innovation Visual CEO Tim Butler is joined by Robyn Hartley, founder of Paperkite Media, who shares her expert insights on using thought leadership to build trust with your B2B buyers.

In a world where long sales cycles and high customer acquisition costs are a constant battle, it’s more important than ever to establish genuine connections. Robyn dives into the challenges B2B marketers face today and reveals how thought leadership can be a powerful tool in overcoming them.

Here’s what you’ll learn in this episode:

- The key challenges B2B marketers encounter: lengthy sales cycles, high customer acquisition costs, and losing out to competitors.
- Authenticity can drive trust: Why B2B buyers are more likely to trust individuals over corporate brands and how to utilise this to build deeper connections.
- Practical advice for leaders: Identifying and empowering thought leaders within your organisation to drive meaningful engagement.
- Working with B2B influencers: How to find and partner with credible experts to boost your brand’s visibility and reach.

Tune in now to discover how to effectively engage with your audience and build lasting trust, setting you apart from the competition in a challenging B2B landscape.

Robyn Hartley is the founder of Paperkite Media, which helps B2B brands cultivate authentic relationships and boost engagement through strategic thought leadership and influencer marketing.

Robyn's LinkedIn: linkedin.com/in/robyn-hartley-b2b-marketing

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About Innovation Visual:
We're a consulting agency and think of ourselves as agents of change, driven by technology. We specialise in helping mid-sized businesses align marketing, sales, and customer success through thoughtful implementation of technology, AI, automation, and data. As a highly accredited HubSpot Partner, we know the best technology and, more importantly, how to implement it properly to get maximum value from your technology and human resources.

Whether you need to improve lead conversion, streamline workflows, or create more personalised customer experiences, we step in when you don't have the right internal resources or expertise. We'll handle the technology and AI implementation, the complex integrations, and the strategic thinking, so you can focus on what you do best whilst we transform your revenue operations into a scalable growth engine.

Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ info@innovationvisual.com

Connect:
LinkedIn ➞ / innovation-visual-limited

How to Buy Trust with B2B Through Thought-Leadership