In this episode, Cathy shares a powerful reminder every retailer needs to hear: you are not behind, you are becoming.

If you’ve found yourself looking at your goals, numbers, or plans and thinking “I should be farther along,” this conversation is for you. Cathy walks through why progress isn’t linear, why discomfort often means growth is happening, and how staying committed even when results aren’t obvious yet, is what truly builds momentum.

This is a mindset episode for store owners who are showing up, doing the work, and quietly wondering if it’s paying off. Spoiler: it is.

What You’ll Learn in This Episode

Why progress needs constant course correction
You are not behind; it's important to recognize your progress.
Why setbacks are “reps,” not failures
How momentum actually works

Key Takeaways

[01:09] Recognizing Momentum and Progress
[04:01] The Role of Discomfort in Growth
[08:08] Building Consistency and Resilience
[12:13] Embracing the Journey and Affirmations

Affirmation (Positive Brainwashing)

Say it with me: I am not behind, I am becoming. I am building. Every step counts, especially the hard ones. I don’t lose, I learn. I honor how far I’ve come, and I keep going.

Your Millie Moment:

Today, write down two things you’ve done this year that you’re proud of even if they feel small. Progress compounds. Awareness compounds. Confidence compounds. And pat yourself on the back.

Resources and Links:

Want expert guidance for embracing growth? Apply for your free Gameplan Call, where we’ll identify your growth opportunities and map out the most profitable next steps to elevate your visibility, attract the right customers, and scale with confidence.
Want a behind-the-scenes look at how our top clients grow profit without burning out? Our free training, Beyond Busy: 3 Shifts to Reclaim Your Time and Boost Store Income, walks you through the exact method we use in our Profit Club, focusing on your role as CEO, CIO, and CFO to grow a business that’s both profitable and sustainable.
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Remember: The days that feel the heaviest are often the ones where the most growth is happening. If you’ve been questioning yourself… if you’ve been wondering whether you’re cut out for this… that doesn’t mean you’re failing. It means you care. And caring is part of building something meaningful. You are still in the game. And that matters more than you think.

#071 - Embracing Growth: You’re Not Behind