If you've been online this week, you've probably seen something about tariff refunds. And if you're anything like most store owners, you either glazed over thinking it was government bureaucracy you don't have time for or you got a little excited thinking a check might be headed your way.

This episode is for both of you. Cathy cuts through all the noise, breaks down exactly what's happening, who it actually applies to, and what a Richer Retailer does with this information right now because the tariff story is the door, but your buying strategy is the room we actually want to walk into.

What You'll Learn in This Episode

What the CAPE system actually is and whether it applies to your store
The one question that determines everything, were you the importer of record?
Scenario A vs. Scenario B which one you're in and exactly what to do next
Why CBP's 60 to 90 day processing timeline matters for your Open to Buy decisions
The two biggest buying mistakes store owners are making in this volatile market
What actually protects you when the market gets unpredictable and it's the same thing that protects you when it's stable

Key Takeaways

[02:50] Understanding Importer of Record
[04:58] Cash Flow Implications of Tariff Refunds
[06:38] Strategic Buying in a Volatile Market
[08:54] Support Systems for Retailers

Your Millie Moment

A Millie doesn't get distracted by the noise. She hears the news, asks one smart question, and goes straight back to leading her business from her numbers. Here's exactly what she does:

Ask the one question: Was my business the importer of record? Check your import documents or call your customs broker to find out which scenario you're in.
Have the vendor conversation: If you're in Scenario A, reach out to your vendors this week. Ask whether they're filing a refund claim and whether any savings will be passed back to you through pricing adjustments or future credits.
If you're in Scenario B: Contact your customs broker this week. You may have a legitimate claim worth pursuing. Don't ignore it.
Don't spend money you don't have yet: CBP is estimating 60 to 90 days for processing. Do not change your Open to Buy or buying plan around money that isn't in your account.
Treat any outcome as a bonus, not a plan: Your cash flow strategy can't depend on a maybe. Make decisions from your numbers, not from headlines.
Run your Open to Buy: This month, like every month. Know your Never Out Ofs. Buy from your numbers, not from fear or uncertainty.

Resources & Links

Not sure where to start? Listen to Episode 57: Retail Game Plan for Success with Krystal Perry and hear exactly what a Game Plan Call looks like and why it might be the conversation that changes everything for your store.
Ready to free up cash and finally build wealth from your store? Apply for your free Gameplan Call, where we’ll identify your growth opportunities and map out the most profitable next steps to elevate your visibility, attract the right customers, and scale with confidence.
Want a behind-the-scenes look at how our top clients grow profit without burning out? Our free training, Beyond Busy: 3 Shifts to Reclaim Your Time and Boost Store Income, walks you through the exact method we use in our Profit Club, focusing on your role as CEO, CIO, and CFO to grow a business that’s both profitable and sustainable.
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💚 Remember: In a world full of noise, headlines, and uncertainty, the fact that you're here, still showing up, still learning, still asking the right questions for your store that already sets you apart. You don't have to predict every change. You don't have to have all the answers. You just have to trust your system, lead from your numbers, and keep going. Your store is worth fighting for. And so are you.

#080: Tariff Refunds Explained: What It Actually Means for Your Store