Podcast
Rick Khan Podcast
Hosted by Rick Khan · EN
Rick Khan is a Marketing, advertising, and Copywriting expert, content creator, and the Founder of Rick Khan Media.
Over the past 5 years, he has built an ongoing successful online digital download business and is an authority and consultant in helping small businesses and service businesses to get consistent leads, customers, and clients through digital strategies.
All the videos on this channel are based on a real-life day-to-day digital business that gets consistent leads and sales.
When you subscribe you'll learn to stay above the trends, With a prime focus on Facebook advertising, email marketing, copywriting, and up-to-date marketing strategies.
20episodes
Episodes
Newest firstAll episodes
How To Put WINNING Facebook ADs In Front Of Your Competitors Audience
May 22, 202300:08:35Tap to summarizeWant to know how to create a proven WINNING AD and put it directly in front of your competitor's audience? if so, then this video will show you EXACTLY how to do this using three proven tricks. Following each of these Facebook ad tricks will help with your Facebook advertising research in the shortest time possible... ...And set your Facebook campaigns for success! Now, each step reveals different ways to breakdown all the elements to set your ads for success, with one of them is knowing how to decode your competitor's ads where I share more about this here: https://www.youtube.com/watch?v=uohgq3P-2-E&t And for more about the future of Facebook targeting check this video here: https://www.youtube.com/watch?v=JQs4rvElyls ------------------------------- Want an EXPERT Facebook Advertiser To Shortcut Your Campaigns Success WITHOUT paying expensive agency fees or taking long-winded courses? Then I'm going to invest in your campaign with our done-for-you ONE Campaign Kickstarter, where you can learn more here: https://www.zillaclick.com/kickstarter/
Transcribe →5 Top Ways To Beat The Facebook Ad Algorithms
Mar 6, 202300:11:15Tap to summarizeWant to stay ahead of Facebook ads algorithms, or even better ahead of your competitors? Then knowing and understanding Facebook machine learning's evolution is crucial to your advertising success. You see, the old days of advertising on Facebook have changed so much since A.I have evolved. Facebook today has a different way of how it recommends you use its targeting and campaign setups that utilize its machine learning. But with that said. There are reasons to still use some old ways of advertising such as using interests to target where I show you how To Target Interests On Facebook Ads Post-IOS here: https://www.youtube.com/watch?v=y_A2mllOTZg&t=71s But, what's important is also how you set your goals with Facebook advertising where I show you How The RIGHT Facebook Ads Objective Changes EVERYTHING here: https://www.youtube.com/watch?v=9oDiYrzA-g4&t=462s Now, it's important that you get your ads ahead of the competition if you want Facebook to give you the lowest cost per sale or lead... Here's a very powerful thing you must know in order to make sure you stay ahead: https://www.youtube.com/watch?v=nL470jZCehk Resource from Episode: Facebook Ads Policy: https://transparency.fb.com/policies/ad-standards/?source=https%3A%2F%2Fwww.facebook.com%2Fpolicies_center%2Fads ******************************************** Want me to personally set up, Write Your Ad Copy, Create The Creative, and Manage & Launch a Winning Facebook Ad Campaign? And If You Don't Get a ROAS Then DON'T Pay a single penny? Learn more about an exclusive offer I'm giving away to 4 business owners below: https://www.zillaclick.com/done-for-you/ ******************************************** Table Of Contents 00:00 - What Facebook Advertisers Miss 00:52 - Facebook Machine Learning Is Evolving 02:01 - What Is Facebook Machine Learning 02:42 - 1st top way 04:41 - 2nd top way 06:04 - 3rd top way 07:46 - 4th top way 08:38 - 5th top way 10:08 - Facebook algorithms for detailed targeting
Transcribe →I Discovered The TOP Way To Target On Facebook Ads (Machine Learning Revealed!)
Feb 6, 202300:09:14Tap to summarizeWant to know the top Facebook ads audience to target using Facebook's machine learning? Then this episode reveals why you should start using this targeting right now as the future of Facebook advertising is changing fast! You see. Facebook profits from its advertisers and the last thing it wants to do is lose you to its competitors. And with so many data issues Facebook has faced, there fixing their targeting and making it more advanced in the shortest time possible. And now... You can take advantage of their algorithms to target the top audience and let Facebook do the work. But with that said does this mean Facebook interests are dead? NOT YET! And here's how to use Facebook interests: https://www.youtube.com/watch?v=y_A2mllOTZg&t=71s For more about learning Facebook's algorithms for targeting check this video out: https://www.youtube.com/watch?v=N5RhCi5PnJA&t=317s But did you know there's a secret to finding the best Facebook audience to target? it's your competitor's audience! here is how you can find each interest your audience is targeting: https://www.youtube.com/watch?v=iJbeKpmkhhE&t=15s ************************************** Are you ready to take your Facebook Ads to the next level? If so...we can discuss how we can get you fantastic results... With a 100% risk-free 30-minute Strategy Session below! Get in touch with us here: https://www.zillaclick.com/done-for-you/ ************************************** Table Of Contents 00:00 - The Future Of Facebook Ads (IMPORTANT) 01:50 - What Is This Facebook Targeting? 02:28 - Misconceptions About the Quality Of this FB Audience 03:12 - Facebook Algorithm Revealed 04:59 - Is This Facebook Targeting Right For You? 07:39 - What About Facebook Interest Targeting? 08:24 - Final Thoughts 08:51 - The Most Important Facebook Interests To Use
Transcribe →Top Method To Create High Converting Lookalike Audience On Facebook Ads (Post-iOS)
Jan 23, 202300:11:15Tap to summarizeFor The On-Screen Tutorial Check Out The Video Here: https://www.youtube.com/watch?v=PK0NODITTuQ Discover How to Create A Top Converting Lookalike Facebook Ads Audience Post-IOS. Since the fallout between Apple and Facebook... iOS users can now opt out of Facebook tracking. This has caused Facebook advertisers to lose so much data from their Facebook ads. And now most Facebook advertisers are challenged with underperforming ads... And find it difficult to use a good Facebook lookalike source. However, all is not lost! In this episode, I show you a method to create a high-converting lookalike audience that keeps all the data on the Facebook platform. It's a method that you can easily create for a laser-targeted audience… So that when you put an offer in front of these people they'll be most likely to take that offer up at the lowest cost. Now, this method uses a strategy that uses Facebook's Broad Interest targeting where you can learn more about this in detail here: https://www.youtube.com/watch?v=AtUp2fwE9xY&t=87s And as part of this strategy, I recommend you get as much data as you can with Facebook Interests where you can find out the New way to target Facebook Interests post-iOS: https://www.youtube.com/watch?v=y_A2mllOTZg&t=70s But, the key to targeting on Facebook is about understanding the algorithm and learning to use inputs which I share more in detail here: https://www.youtube.com/watch?v=JQs4rvElyls&t=172s ************************************** Are you ready to take your Facebook Ads to the next level? If so...we can discuss how we can get you fantastic results... With a 100% risk-free 30-minute Strategy Session below! Get in touch with us here: https://www.zillaclick.com/done-for-you/
Transcribe →TWO Tricks To Target Top Converting Interests On Facebook Ads (HIDDEN Interests Revealed)
Jan 16, 202300:20:46Tap to summarizeFor the full on-screen tutorial check the video out here: https://www.youtube.com/watch?v=xPPRuLH0jmE Claim your $1 Trial using this link here: https://adtargeting.io/?u=2b75452e86?fpr=rick44 And you can use this discount code for 15% OFF: Rick15 Once you set this up... Get your FREE first Bonus Facebook DIY master class... And your second BONUS 7-step blueprint to turn your ads profitable... Simply message me with your trial or purchase at rick@zillaclick.com And If you're serious about getting the best results for advertising on Facebook... Then stay up to date about how to leverage machine learning and the latest tips and tricks by considering subscribing to my channel: https://www.youtube.com/@RickKhan_ ------------------------------------------------------------------------------------------------------------------------ Who else wants to put their ads in front of the highest-converting audiences on Facebook? If so, then discover two tricks to find top converting Facebook interests that give you the highest conversions at the lowest cost. Specifically, you'll learn how to get Facebook ads to reveal your competitor's Interests... ...and how to find hidden interests that give you the lowest cost per impression. These hidden interests are found in a tool that the top marketers don't want you to know about. Check out the tool here: https://adtargeting.io/?u=2b75452e86?fpr=rick44
Transcribe →Triple Your Money With Every Dollar Spent On Facebook Ads CONSISTENTLY!
Jan 2, 202300:10:43Tap to summarizeWant to know how to turn your Facebook ad campaigns into a cash-generating machine? And do it over and over again without any fluctuations? If so then this episode reveals THREE sustainable ways that will TRIPLE your Facebook ad profits to the next level. Because if you're finding that your Facebook ads fluctuate where one month you get incredible results... and another month ROAS drops through the floor. Or you're losing out more than you should on the front end of your Facebook ad spend. Then you'll always be in an endless loop, that makes you pull back on your ad spend and never get to the level you want. That's why doing these exact steps in this episode will help you to print money using Facebook ads... And keep your Facebook ad campaigns running consistently. Now KEY parts revealed in this episode is about using words to convey and persuade your message to your prospects where you can learn to persuade and write better in 30 days with these 5 exercises: https://www.youtube.com/watch?v=5K7oBmjvQJk&t=403s Then, to put your Facebook ads in front of your best Facebook audiences, this video will show you how the Facebook algorithm works in 2023 and beyond: https://www.youtube.com/watch?v=JQs4rvElyls&t=31s But part of what makes a successful Facebook campaign is knowing the right Facebook structure, where I reveal three Facebook structures that's perfect for the Facebook algorithm: https://www.youtube.com/watch?v=9oDiYrzA-g4&t=20s And when you're ready to scale your Facebook ads to the next level after using these methods shown in this video, then check out how to test and scale your Facebook ads here: https://www.youtube.com/watch?v=mxO5hveTKmM&t=7s To use the same email autoresponder I've been using for many years you can check it out here: https://www.getresponse.com?a=EvQyQNMhFP Don't forget to claim your FREE book that reveals... How To Swipe And Paste 7 Steps To Ethically "Hack Facebook Machine Learning"... ...And Increase Your ROAS INSTANTLY, Without Spending More here: https://www.zillaclick.com/free/
Transcribe →The BEST Facebook Ads Audience Targeting Tutorial For 2023 (Algorithm Revealed)
Dec 26, 202200:13:59Tap to summarizeWhen you're ready to take your Facebook Ads to the next level. You can book a time to directly speak to me one-to-one here: https://www.zillaclick.com/schedule/ Discover The BEST way to target Facebook Ads Audiences using signals that input into Facebook machine learning. Because targeting Facebook ads has changed so much over the years. And doing it the old ways such as focusing on Facebook's detailed targeting and Facebook custom audiences won't cut it… …If you don't know how to feed the algorithm. Facebook machine learning is the KEY to targeting audiences that get multiple conversions from your Facebook Ads. So specifically in this episode, I'm going to teach you how machine learning works with Facebook targeting using inputs that signal the algorithm. But with that said… When you start to understand Facebook machine learning you can leverage Facebook interests where I show you more here: https://www.youtube.com/watch?v=y_A2mllOTZg&t=67s And one of the top ways to put audiences into Facebook is using broad targeting and open targeting where I show you more about that here: https://www.youtube.com/watch?v=AtUp2fwE9xY&t=87s However, the most powerful audiences are those who there already buying what you sell. Or in other words, your competitors audiences! Here I show you three tricks to find and target your competitors Facebook interests: https://www.youtube.com/watch?v=iJbeKpmkhhE&t=15s And for more Facebook ads targeting check out how to use Facebook detailed targeting with these algorithm hacks here: https://www.youtube.com/watch?v=N5RhCi5PnJA&t=317s
Transcribe →How To Hack & Target Your Competitors Audience On Facebook Ads
Dec 19, 202200:07:22Tap to summarizeClaim Your FREE 7 Steps To Turn Your Facebook Ads Profitable Here: https://www.zillaclick.com/free/ Discover the secret to Target your Competitors Audience On Facebook Ads. Because in this episode I'll show you how you can shortcut your Facebook ad research by learning this simple way to get Facebook to show you what audiences your competitors are targeting. And here's the thing. When you discover these new Facebook audiences… You're going to learn how to take those high-converting facebook audiences and put your ads in front of them the RIGHT WAY. Where I show you more about Facebook targeting interests here: https://www.youtube.com/watch?v=y_A2mllOTZg&t=67s And I reveal why I now stack my Facebook interests since post-IOS: https://www.youtube.com/watch?v=HSk-v43PNhY But with that said. Did you know when you understand how to leverage the Facebook machine learning you can find incredible ways to target audiences. Here's exactly where I show you the top Facebook ads targeting hacks: https://www.youtube.com/watch?v=N5RhCi5PnJA&t=72s But at the same time, without using the correct Facebook structures you could be missing out on utilizing Facebook's algorithms in the right way. So here's how to choose the correct Facebook objective for your Facebook campaigns: https://www.youtube.com/watch?v=9oDiYrzA-g4&t=20s
Transcribe →How The RIGHT Facebook Ads Objective Changes EVERYTHING!
Dec 12, 202200:13:37Tap to summarize***Claim Your FREE 7 Steps To Turn Your Facebook Ads Profitable Here: https://www.zillaclick.com/free/ Did you know choosing the RIGHT Facebook campaign objective will help Facebook machine learning to make lead generation and selling EASY? Because since post-IOS Facebook machine learning has gotten super smart, and you can leverage their technology. So now more than ever it's important to set up your Facebook campaigns that match the EXACT goal you're wanting to achieve. But which Facebook objective should you choose? Well, specifically in this episode, I'm going to reveal THREE top Facebook Ad structures and campaigns that will give you everything you need to work with the Facebook machine learning. Where specifically... I show you the Direct-to-Offer structure, Lead generation, and… A NEW Facebook structure that makes selling easy: https://www.youtube.com/watch?v=AEAKIvduW6M And at the end, I'll show you how to understand the metrics and numbers to work with each Facebook campaign. But, once you find the best Facebook structure for your FB Ads, then it's time to run your Facebook ads in the right way. here you can learn how to run the Facebook conversions if you're going straight to the offer: https://www.youtube.com/watch?v=PSkbyQz94Zg&t=169s Or if you're running Facebook engagement campaigns learn more about this here: https://www.youtube.com/watch?v=VwWtDtGL1y0&t=27s And if you're running a Facebook lead generation campaign then know this here: https://www.youtube.com/watch?v=d6POIwPmPPY&t=469s But what's important about generating facebook leads is to get HIGH-QUALITY leads where I show you how to do this here: https://www.youtube.com/watch?v=5mQ5U-f2YKE&t=248s Once you have this all down, then you're going to need to understand Facebook targeting where I have a full guide right here: https://www.youtube.com/watch?v=N5RhCi5PnJA&t=72s But a top converting audience comes directly from your competitor's Facebook interests, where I show you three tricks to find and target them here: https://www.youtube.com/watch?v=iJbeKpmkhhE&t=3s
Transcribe →How To Test And Scale Your Facebook Ads To The Next Level
Dec 5, 202200:08:23Tap to summarizeFor the full video check it out here: https://www.youtube.com/watch?v=mxO5hveTKmM In this episode, I'm going to show you how to test and scale your Facebook ads to the next level. So if you're ready to take a winning Facebook campaign and scale it to the next level. Or, if you find that every time you scale your campaigns ROAS drops through the floor… And CPLs and CPAs skyrocket which makes you pull back on your Facebook ad spend. Then this episode will serve as a road map for moving forward as you scale your Facebook ads. So specifically you'll learn… Facebook Scaling strategy for testing. How to scale WITHOUT increasing Facebook budget. What to do when Facebook ROAS drops when scaling. Now with that said, another way for scaling is to use Facebook interest scale. where you duplicate your campaign and target new Facebook audiences. and the top way to find your perfect audience is to leverage the Facebook AI where I show you more here: https://www.youtube.com/watch?v=N5RhCi5PnJA&t=72s And finding and using your competitor's facebook interests is another powerful way to scale audiences where you can learn more here: https://www.youtube.com/watch?v=iJbeKpmkhhE&t=54s Now, another way to scale your facebook ads is through facebook vertical scale where you can learn more here: https://www.youtube.com/watch?v=OZgKh0DHDYY&t=1s
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