Podcast
Rick Khan Podcast
Hosted by Rick Khan · EN
Rick Khan is a Marketing, advertising, and Copywriting expert, content creator, and the Founder of Rick Khan Media.
Over the past 5 years, he has built an ongoing successful online digital download business and is an authority and consultant in helping small businesses and service businesses to get consistent leads, customers, and clients through digital strategies.
All the videos on this channel are based on a real-life day-to-day digital business that gets consistent leads and sales.
When you subscribe you'll learn to stay above the trends, With a prime focus on Facebook advertising, email marketing, copywriting, and up-to-date marketing strategies.
20episodes
Episodes
Newest firstAll episodes
How To Hack Facebook Ads Targeting Using 5 Algorithm Exploits
Nov 28, 202200:10:51Tap to summarizeThe EASY way to find and target your best Facebook audience, is when you know how to use Facebook machine learning to match your message with your perfect Facebook audience. And when you do this, you'll get the lowest cost for your Facebook leads and Facebook conversions. That's why in this episode you'll learn How To Hack Facebook Ads Targeting Using 5 Algorithm Exploits. Specifically, you'll learn different hacks for you to use and leverage such as: Facebook broad targeting and Facebook open targeting where you can learn more here: https://www.youtube.com/watch?v=AtUp2fwE9xY&t=87s And another fb audience hack is using detailed targeting with Facebook interests where you can uncover more here: https://www.youtube.com/watch?v=y_A2mllOTZg&t=327s And here's the thing... When you use fb interests you want to use the machine learning in the most effective way where you find what to do right here: https://www.youtube.com/watch?v=HSk-v43PNhY But one of the top Facebook audiences to target to show your fb ads to is your competitor's audience where you discover how to find and target them right here: https://www.youtube.com/watch?v=iJbeKpmkhhE&t=52s
Transcribe →How To Generate High Lead Quality On Facebook Ads Without Spending More!
Nov 21, 202200:09:13Tap to summarizeClaim Your FREE 7 Steps To Turn Your Facebook Ads Profitable Here: https://www.zillaclick.com/free/ If you're getting Facebook leads, but they don't convert into REAL sales, then I'm going to reveal THREE Tricks To Generate High-Quality Leads on Facebook ads without spending more! You see, Most Facebook advertisers find that they can generate low-cost fb leads, but don't see the level of sales that they want from them. (When contacting these leads, they don't turn into customers or clients) And if this is you… Then know you're doing this wrong! Because your Facebook leads should be converting into sales since you've given something in exchange for value. But with that said. These three simple tricks will help give you the highest quality lead that will pre-frame your prospect to buy! And another way to help pre-frame your prospects to buy is to give results in advance so it builds trust, credibility, and authority. Here you can learn more about how to use facebook's algorithm to make selling easy: https://www.youtube.com/watch?v=AEAKIvduW6M And to put your ads in front of your best audience learn how to hack Facebook targeting with this video: https://www.youtube.com/watch?v=N5RhCi5PnJA&t=69s But, if you're using interests in your targeting make sure to know how to use them post-IOS in this video here: https://www.youtube.com/watch?v=y_A2mllOTZg&t=146s Ready for more? How Would You Like Me To Personally Double, Triple, or Even Quadruple Your Business In The Next 12 weeks...For Free? I'm looking for a "dream" client that I can give a Custom Facebook Sales System to take your business and profit to the next level. If you're that client, I will personally work with you one-on-one in your business to help you double, triple, or maybe even quadruple your revenue for the next 12 weeks. And if you decide that it's not for you… Then take a FREE plan we'll create together and implement in your business. Book a FREE strategy call session with me here: https://www.zillaclick.com/schedule/
Transcribe →How to Make Selling EASY With This Facebook Ad Campaign Structure
Nov 14, 202200:09:11Tap to summarizeDid you know you can get EASY Facebook conversions with the help from its machine learning? That's right! You can make selling easy when you structure your Facebook AD campaigns in a way that works with Facebook AI. But, when you're ready for more... Claim your FREE Book... That Reveals A Swipe And Paste "Algorithm Hack" To Make Your Ads Profitable In 7 Steps, Without Spending More On Facebook Ads here: https://www.zillaclick.com/free/ Or, if you want me to personally work one-to-one with you to help double, triple, or maybe even quadruple your revenue with a customized plan, you can book a call with me here: https://www.zillaclick.com/schedule/
Transcribe →How To Spend Wisely With THIS Facebook Ads Budget Strategy
Nov 7, 202200:06:29Tap to summarizeDo you want to know the best budget to spend on your Facebook ads? Then this episode goes through specifically what kind of Facebook budget you should use with your Facebook advertising... ...and how to utilize that in the best way, so you can spend your FB money wisely. Because the truth is. There is no set number of what you should spend on your advertising. Every business is different and you should use your budget in the best possible way. And you're going to know what that number is for your business, and what type of FB budget you should use. and here's the thing. When trying to figure out your budget, some Facebook advertisers want to know if they should use a lifetime budget over a daily budget. Here is where you can learn which is best for you: https://www.youtube.com/watch?v=G-0ICQ4YT1w Now, part of this strategy is about testing your Facebook ads where I go more into it here: https://www.youtube.com/watch?v=zQDw_wNAVVA&t=151s And to help you find the best audience for testing your ads and help you scale with the best Facebook targeting options check this video here: https://www.youtube.com/watch?v=N5RhCi5PnJA&t=69s But with that said. Finding your competitor's Facebook interests will be one of the best audiences you can target where you learn how to do that here: https://www.youtube.com/watch?v=iJbeKpmkhhE&t=49s Now once you found your winning funnel with your Facebook ads budget and are ready to scale your FB ads, then scale with this video here: https://www.youtube.com/watch?v=OZgKh0DHDYY
Transcribe →NEW Strategy To Test Audiences On Facebook Ads
Oct 31, 202200:08:05Tap to summarizeIf you're looking for the best Facebook ad audiences to target, then Steal this new strategy – the #1 secret To Test Audiences On Facebook Ads. Now specifically in this episode, I show you the Facebook Open targeting control strategy, Facebook Interest testing analysis, and what to do when you find the winning Facebook audiences. Because the truth is. Finding and using Facebook interests in the old way, simply won't work. Instead, Stacking interests is key with the way machine learning works post-IOS, where I go into the full detail here: https://www.youtube.com/watch?v=HSk-v43PNhY But, before you stack those interests into Facebook detailed targeting... How do you know if they will work? Well, part of this method will use a strategy to discover individual interests and a way to compare them so you can find EXACTLY your best Facebook audience to target. But, with that said... If you want to know how to optimize for the right campaign when you target your audiences I go into in more detail here: https://www.youtube.com/watch?v=GISPapfSkpE&t=302s And to find the right interests for your niche and target them in the right way, you can learn how to do this here: https://www.youtube.com/watch?v=y_A2mllOTZg&t=145s Now here's the thing... If you want the Top way to target the highest converting audience then discover your competitor's interests with this method here: https://www.youtube.com/watch?v=iJbeKpmkhhE&t=49s
Transcribe →How To Write Sales Page Copy In 9 Simple Steps! (Part 2)
Oct 24, 202200:14:43Tap to summarizeIn this Part 2 of How To Write Sales Page Copy In 9 Simple Steps you'll learn how to take everything in part 1 here: https://www.youtube.com/watch?v=nKHlIxiB9h4&list=PLUAwLGLyhNPSjaizXaAX28CSA3A8gaUxV&index=7 And start to write a high-converting sales page in the shortest time possible. Now part 1 of the episode showed you how to gather the correct information for part 2 of this episode. But, if you want a full deep dive into the copywriting research process you can check this video here: https://www.youtube.com/watch?v=XzUGZ0uZX8E&list=PLUAwLGLyhNPSjaizXaAX28CSA3A8gaUxV&index=3 Now, Each step in this video shows you all the elements required to write copy such as… The offer, Headline, the Lead, and so much more. And with each step, you can use to write multiple sales pages over and over again. Because ultimately. Successful copy is when you get as many sales pages in front of your audience to test which works. And when you find a sales page that works. You'll have your very own personal 24/7 sales machine that brings in cash like wildfire. Now, to help you further advance your copywriting skills. Here are 5 exercises to improve your copywriting skills whether you're a beginner or advanced: https://www.youtube.com/watch?v=5K7oBmjvQJk&list=PLUAwLGLyhNPSjaizXaAX28CSA3A8gaUxV&index=6 And the most potent copywriting tool ever will be your swipe file, where I'll show you how to build your swipe quickly in this video: https://www.youtube.com/watch?v=7bPhTSFabTs&list=PLUAwLGLyhNPSjaizXaAX28CSA3A8gaUxV&index=5 And don't forget to claim your FREE sales campaign blueprint right here: https://www.rickkhan.com/campaign-blueprint/
Transcribe →How To Write Sales Page Copy In 9 Simple Steps! (Part 1)
Oct 17, 202200:11:46Tap to summarizeWhat if every time you write sales page copy you could do it quickly and increase the chance of it converting and cashing in over and over again? That's exactly what happens when you know how to write sales page copy in a formulated process. You see, the truth is… Copywriting is a process! Just like the way you research your copy shown in this video: https://www.youtube.com/watch?v=XzUGZ0uZX8E&list=PLUAwLGLyhNPSjaizXaAX28CSA3A8gaUxV&index=4 But, when you follow a process like this, you will be able to write over and over again writing many high-converting copy promos. And perhaps best of all... You'll never have to stare at a blank screen thinking of what to write. Because most copywriters who have writer's block, or simply turn their copy into a giant mess, don't understand that there is a structure and process they should follow. But with that said… One of the most important parts of copywriting is having a swipe file. Without a swipe file, you'll never know how to write true converting copy. Here I show you exactly how to create a swipe file and everything you need to look for: https://www.youtube.com/watch?v=7bPhTSFabTs&list=PLUAwLGLyhNPSjaizXaAX28CSA3A8gaUxV&index=6 Now, the best books on copywriting I suggest you read are… Great leads by Michael Masterton, scientific advertising by Claude c Hopkins, one letter persuasion by Blair warren. And to continue to improve your copywriting here are 5 exercises I recommend any beginner or advanced copywriter do here: https://www.youtube.com/watch?v=5K7oBmjvQJk&list=PLUAwLGLyhNPSjaizXaAX28CSA3A8gaUxV&index=7
Transcribe →Top 5 Facebook Ads Targeting Hacks In 2022
Oct 10, 202200:09:43Tap to summarizeDiscover the Top 5 Facebook Ads targeting hacks to put your fb ads in front of your best audience. You see… If you're finding that your Facebook Ads are underperforming, or you're getting the traffic, but you aren't seeing the level of leads and sales that you want. Then, This could be an audience message mismatch. Because, no matter how good your message or offer is, if you don't show it to the right people, you're going to waste a lot of time and money trying to get any conversions. That's why I will show you these 5 fb hacks that work best in 2022. Each hack is designed to work with the Facebook algorithm to match your message with the perfect fb audience to get the highest fb conversions possible. And, do it at the lowest cost. Now, part of these hacks involves you using a technique of using broad keyword targeting where I show you more about this here: https://www.youtube.com/watch?v=nL470jZCehk And for the best use of the FB algorithm make sure to have one ad set with facebook's broad Interest and open targeting within your ads where I show you more about this here: https://www.youtube.com/watch?v=AtUp2fwE9xY&t=87s If you select specific Interests then this video will show you how to do this in the right way: https://www.youtube.com/watch?v=y_A2mllOTZg&t=46s But, still one audience you should be targeting is your competitors audience where i show you how to find and target them here: https://www.youtube.com/watch?v=iJbeKpmkhhE
Transcribe →How To Use Facebook Ad Library To Find WINNING Competitors Ads
Oct 3, 202200:13:56Tap to summarizeFor the FULL on-screen tutorial check the video out here: https://www.youtube.com/watch?v=uohgq3P-2-E&t=669s Discover How To Use Facebook Ad Library To Find WINNING Competitors Ads when you follow this strategy. You see… When using the Facebook ad library you have the potential to find different Facebook ads from your competitors. But, here's the thing. How do you know if those fb ads are winning ads? Well, there's a way to find out, where I show you the best method of discovering fb winning ads. And when you find these ads, I'll show you EXACTLY what to look for so you can innovate the idea for your ads… So you can create a highly converting ad in the shortest time possible. And as a bonus, I'll show you how to find even more competitors with their winning ads as well. Now here's the thing... When you create a winning Ad you want to find the best targeting options on Facebook... Where you can learn and find your competitor's audience here: https://www.youtube.com/watch?v=_KI01U2p-MA&t=41s And here's the NEW way to target on Facebook: https://www.youtube.com/watch?v=nL470jZCehk But if you do facebook interest targeting then you're going to need to know this: https://www.youtube.com/watch?v=y_A2mllOTZg&t=45s But the key to crafting a facebook winning ad is in two things. ONE, Knowing your customer and having a swipe file to make the writing easy: https://www.youtube.com/watch?v=7bPhTSFabTs&t=213s And TWO, is in knowing how to test your creative: https://www.youtube.com/watch?v=yob9LmmNnqY&t=190s
Transcribe →How To Target Interests On Facebook Ads In 2022 (BIG Changes!)
Sep 26, 202200:08:51Tap to summarizeFor the Full On-Screen tutorial check the video on my youtube channel here: https://www.youtube.com/watch?v=y_A2mllOTZg There has been a HUGE change with Facebook ad targeting since Facebook post-IOS. And if you're still targeting Facebook interests the way you did pre-IOS. Then this way of Facebook targeting will get expensive and won't work in the same way. And then there's the dreaded Facebook interest removal, where Facebook has removed multiple interests, even though the interests they've removed don't make any sense. So what can you do about all of this? Well, there's a way you can still use Facebook interest targeting where I show you the steps I take to use them effectively in this video. And at the same time... I go deeper into facebook machine learning where you can also learn to Leverage machine learning with broad targeting with this strategy: https://www.youtube.com/watch?v=AtUp2fwE9xY&t=87s Then, if you want to know the top way to advertise your FB ads to the right audience... This will show you how to place your ads in a blue ocean so you can get the best price for your FB ads with the highest conversions, learn more here: https://www.youtube.com/watch?v=nL470jZCehk&t=50s Now here's the thing... When you find your interests I advise you to stack your interests and NOT separate them where I explain more about this here: https://www.youtube.com/watch?v=HSk-v43PNhY&t=12s But with that said... knowing your customer is KEY to finding the correct interests, and to help you build your avatar... You can Get Your FREE Customer Avatar Cheat Sheet Here: https://bit.ly/3C6tJQ7
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