Ridiculous History: CLASSIC: Prohibition, Prescriptions and the Rise of 'Medicinal' Booze
Hosts: Ben Bowlin and Noel Brown
Podcast: Ridiculous History (iHeartPodcasts)
Date: April 11, 2026
Episode Overview
This episode dives into the absurd and inventive ways Americans worked around the restrictions of Prohibition, particularly the medicinal alcohol loophole. Hosts Ben Bowlin and Noel Brown blend sharp humor and historical insight, exploring how Prohibition not only failed to eradicate alcohol consumption but also spurred wild corruption, lucrative side businesses, and parallels to modern substance laws. Notable figures, quirky anecdotes, and the surprising complicity of institutions like pharmacies and medical professionals all appear in this whirlwind tour of America’s “dry” years.
Key Discussion Points and Insights
1. The Futility of Prohibition
-
Setting the Stage
The hosts immediately highlight Prohibition’s ineffectiveness, likening it to the "Streisand effect"—the more you try to ban something, the more people want it.
- Ben Bowlin: "Prohibition doesn't really work for anything." (00:00)
- Noel Brown: "If you really want people talking about your business, you should tell them to buzz off." (00:21)
-
Reverse Psychology in Human Behavior
The hosts draw parallels between telling children not to do something and the nation's reaction to Prohibition.
- Noel Brown: "Anytime I tell my kid not to do something ... I can see the little glint in her eye ... She’s gotta do that thing." (06:36)
2. Medicinal Alcohol: The Big Loophole
-
Legal Loopholes and Their Exploitation
Doctors could prescribe whiskey, gin, scotch, and other spirits for "medicinal" purposes with little oversight.
- Ben Bowlin: "Some 15,000 doctors applied for permits during the first six months of the Volstead Act." (08:18)
- Noel Brown: "They were able to prescribe specific types of alcohol, right? ... Why would you go to a doctor's office if you don't leave with a prescription for gin?" (08:50)
-
Lax Oversight and Modern Parallels
Medical professionals became defacto liquor store clerks, eager to exploit the system for profit.
- Noel Brown: "It became ... easy to get a medical marijuana card ... That was the case with this situation as well." (09:57)
-
Memorable Case—Winston Churchill's Carte Blanche
- Churchill famously carried an American doctor’s note allowing him to drink as much as he wanted for "convalescence" after an injury.
- Noel Brown (reading): "The quantity is naturally indefinite, but the minimum requirements would be 250 cubic centimeters." (10:46)
- Ben Bowlin: "Naturally indefinite. He was walking around with this doctor’s note on his person whenever he wanted to buy alcohol." (11:18)
3. The Corruption of the Pharmaceutical Industry
-
Doctors and Pharmacies as ‘Pill Mills’
- Both hosts compare the situation to present-day addiction crises, where lax regulation leads to abuse.
- Doctors and pharmacies cleaned up financially, writing millions of alcohol prescriptions:
- Ben Bowlin: "Physicians wrote an estimated 11 million prescriptions per year." (25:07)
-
Charles Walgreen’s Bootleg Empire
- Walgreens pharmacy chain exploded in size during Prohibition, allegedly thanks to “medicinal” liquor sales.
- Ben Bowlin: "They expanded from 20 stores to 525. For a long time, people would credit the introduction of the milkshake ... But it sounds like alcohol may have played a more prominent role." (19:26)
- Charles Walgreen Jr. (via Ben): "Whenever [the fire department] came in, they would steal a case of liquor from the back." (20:09)
-
Pharmacists’ and Patients’ Collusion
- Prescriptions could be obtained for vague ailments (anxiety, “debility,” back pain).
- Ben Bowlin: "In Providence, Rhode Island, one physician prescribed whiskey for a single condition, debility. And debility just means ... physical weakness, just feeling down." (23:58)
- Noel Brown: "All it takes is a vague sense of unease." (18:49)
4. Organized Crime and Legal Shenanigans
- The Rise of Gangsters and Legal Bootleggers
- The black market thrived, but so did legal ‘gray market’ operators.
- Noel Brown: "You got your Al Capones ... running those speakeasies ... But I didn't really realize this was happening above ground as well, completely legally." (20:18)
- Real-life Gatsby: George Remus, inspired by F. Scott Fitzgerald’s character, cornered the medicinal whiskey market by buying distilleries and pharmacies and bribing officials to overlook missing inventory. (22:41–23:58)
5. Consequences and Cultural Impact
6. Modern Parallels and Reflections
Notable Quotes & Moments
-
"The American people will vote dry so long as they are able to stagger to the polls."
— Will Rogers, quoted by Ben Bowlin (03:23)
-
"You can't walk away from the money because there wasn't much federal oversight of these doctors."
— Ben Bowlin (09:17)
-
"Gin is interesting too, because I always think of gin as being sort of an herbal type tasting booze. It's probably the closest thing to like, what you might have drunk for medicine anyway."
— Noel Brown (09:05)
-
"Grandpa’s leg medicine."
— Ben Bowlin, on slang for whiskey (13:09)
Cue a running joke about making a T-shirt with this phrase.
-
"Not to put too dark a spin on it, but similar circumstances have occurred recently ... with opioids. The so-called pill mills."
— Ben Bowlin (22:04)
-
"Everybody was lying to themselves as individuals, as communities, as a nation, but the numbers spoke for themselves."
— Ben Bowlin (26:15)
-
"Upper crust Americans would take advantage of French champagne, imported for medicinal use—imports skyrocketed by 332% in 1920 alone."
— Ben Bowlin (26:15)
-
"Oxford University Press noted that alcohol enthusiasts actually drank more liquor during Prohibition than before Prohibition."
— Ben Bowlin (30:30)
Timestamps for Important Segments
- 03:23 – Will Rogers' quote & introduction to episode theme
- 08:18–11:46 – Loophole for doctors to prescribe alcohol; Churchill’s prescription anecdote
- 13:09–13:29 – "Grandpa’s leg medicine" and ensuing T-shirt joke
- 19:05–21:06 – Walgreens' explosive growth, pharmacies’ roles in legal booze sales
- 23:58–24:39 – "Debility" as a catch-all diagnosis; loose enforcement
- 25:07–26:15 – Scale of prescriptions and unequal access; millions written yearly
- 29:44–30:30 – Religious loopholes and host predictions about future prohibitions
- 30:30–31:36 – Shift from beer to hard liquor; paradoxical rise in alcohol intake
- 31:36–32:43 – Hosts debate if prohibition is ever effective, closing out main topic
Memorable, Lighthearted Moments
- Impromptu musings on the word "teetotaler." (05:14–05:26)
- Extended joke about selling “Grandpa’s leg medicine” on a Ridiculous History T-shirt. (13:09–13:29)
- Playful banter about the hosts' producer, Casey, and turning his childhood modeling photos into podcast merch. (14:17–14:46, 33:21–33:47)
- Humorous asides about “debility” and unlikely diagnoses (23:58, 24:03).
- Spirited discussion about speakeasy culture then and now, including overpriced drinks and corny hidden bars. (27:41–28:32)
Tone and Style
The hosts maintain a witty, irreverent tone throughout, blending accessible historical storytelling with personal anecdotes and sharp social commentary. Their approach is humorous but always insightful, making for an entertaining and informative listen, especially for those skeptical of straight-laced historical retellings.
For Further Exploration
Listeners are encouraged to examine:
- Previous episodes on Prohibition-era government efforts to poison illegal alcohol
- The legacy of Prohibition in modern debates about drug and alcohol policy
In short:
Prohibition was, as the hosts repeat, “ridiculous”—a textbook case of unintended consequences, clever loopholes, rampant corruption, and uniquely American hypocrisy, with lessons that resonate to this day.