"It takes a lot of effort to innovate and then to educate people with why it's different, how to wear it, and why you have to wear it differently than packs that are designed with a typical chest strap."

Josh Sprague is the founder of Orange Mud, which makes hydration packs for endurance athletes. In this episode, Josh chats with Luis about starting his company Orange Mud, his first products, putting water bottles on your back, how the company name came about, specifics about his products, stability, Transition Wrap, what put them on the map, the good and bad of hydration bladders, tips for keeping them clean, making customers happy, and solving real athlete problems.

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