Nick Cannon (1:50)

I'm Gretchen Whitmer. Jodi Sweetin, Monica Patton, Elaine Welteroth.

Hunter (Host of Hunting for Answers) (1:53)

Learn how to get comfortable pivoting because.

Nick Cannon (1:55)

Your life is going to be full of them.

Emily Tish Sussman (1:57)

Listen to these women and more on she Pivots now on the iHeartRadio app, Apple Podcasts or wherever you get your podcasts.

Memphis Bleak (2:06)

What up y'?

Nick Cannon (2:06)

All?

Memphis Bleak (2:06)

This your main man, Memphis Bleak right here. Welcome to Rock Solid, a production of iHeartRadio and the Black Effect Network in partnership with my guys over at Drink Champs. Big whipping. Yeah, Memphis, I'm back at it. Notice the difference. Just more grown. Prezzy. No stones. Yeah, y', all, you already know what it is. Back with another edition of Rock Solid. I got my brother in the building. Been a very long time since I seen my guy doing movies, TV shows, wilding out, flying all over the world, battling niggas, doing everything. My G, it's a pleasure to have you in the building. Make some noise for Nick Cannon. My GS, you know what I mean?

Nick Cannon (2:52)

All day we said, we gonna get it done, we gonna get it up.

Memphis Bleak (2:56)

Word up, man, I appreciate you. I apprec you stopping by, pulling up to the set, man. It's been a long time since I saw you.

Nick Cannon (3:02)

Yeah, I was just saying, cats don't know, man. We go back to the 90s, yo, yo.

Memphis Bleak (3:08)

They really don't know, man. Rest in peace to my guy, Klepto. Cause I remember, yo. I remember that's when you was coming with the bars, my G. This before the acting.

Nick Cannon (3:17)

And that was the struggle too, man. That's when I really understood how the game worked and had to pick a lane because I came in on some, like, even having, like, all of that, the ghost writing stuff. I didn't understand how the game worked. I didn't understand this was a game about song making.

Memphis Bleak (3:39)

Yeah.

Nick Cannon (3:40)

And then once you get it to where it's like, you know, again, I'm trying to battle. I'm trying to show you this is my hottest 16. I'm looking up to cats like you, and it's like, yo, I could spit, but I was like. I didn't know how to at the time, how to put a song together as an emcee, how to not just to be saying stuff. And that I learned from y', all, man. I learned how, like, being in the.

Memphis Bleak (4:02)

Studio, going to Marcy Charlamagne. Tried to front, act like Nick was in Marcy, like, yeah, man, Bernard, you.

Nick Cannon (4:10)

Know what I'm saying?

Memphis Bleak (4:10)

Stop playing with us, cuh. You know what I mean?

Nick Cannon (4:14)

But, yo, nah, that's my guy. But that's what I'm saying. Them type cats, man, they help. I'm gonna be honest. They helped me pick a lane because I'm being so authentic and comfortable on my skin. But when you got the guys who don't see the vision, even whether you talking that shit, well, it's like, all right, I'm gonna go show y'. All. I'm gonna go show you how I could do it.

Memphis Bleak (4:39)

That's right.

Nick Cannon (4:40)

My own way.

Memphis Bleak (4:41)

That's right.

Nick Cannon (4:42)

And still be cool with the street. It's a cat. Still be cool with everybody, but not trying to prove myself to nobody. And that's what me and Charlotte, it's always been in fun. But back back in the day, it used to be frustrating with cats like Charlamagne, Ebro, all of them. Guys who really are the gatekeepers and the tastemakers at the time. Because I would want to be like, I got bars I could pro, like. And that's one of the reasons why I even created Wild N Out. Because it was like I could still spit talk that shit, but if I do it in a setting that's acceptable in mainstream and bring the real to the. Yeah, to the mainstream. I was like, this is going to work. Now we look 20 years later and shit still gone.

Memphis Bleak (5:29)

That's right, man. Like, Wild N Out is a conglomerate, you know. Appreciate the fucking legacy with that, bro. Appreciate, like, what was the thought process like? You just settled on the rap and all of that.

Nick Cannon (5:40)

It was mainly, man, like taking all the worlds that I was operating in and bringing them together from, you know, all of the standup stuff and really trying to put them type guys on. And from Katt Williams to Kevin Hart to like, we was just cats sitting in the front of the comedy club or in the back talking that shit. And then all my hip hop partners was just like, they had. That's when battling was at its height. Height. Like, he's like, that was that like, even at, you know, the.

Memphis Bleak (6:11)

They done built the battle rap league, it's still going.

Nick Cannon (6:14)

Yeah. Oh, nah, that's crazy.

Memphis Bleak (6:15)

Your platform is definitely the few that's firing the underground to that for sure, man. So I've been looking like, damn, I gotta get on Wild N Out. Y' all had my artist on Wild' N Out. Casanova man. Shout out Cass Freeze.

Nick Cannon (6:29)

Shout out Cass Free cast all day.

Memphis Bleak (6:31)

I remember when he was like, yo, I'm doing Wild N Out. I'm like, no way. You better go up there and kill him. This Nick gonna smoke you.

Nick Cannon (6:37)

He got cast with them big personalities like that that do the best on the show, you know what I mean? Where you come in trying to be too cool for school.

Memphis Bleak (6:46)

Yo, yo, I be trying to tell dudes that even with doing this, it's like, yo, we at the end, like, you know, being a rapper, everything was. Yo, the image. When the camera come on, you do the interviews. Yo, let em know we G'd up. We from here, we outside and it's like, yo, fam, we at the end of our career now on the rap.

Nick Cannon (7:03)

Tip, the grown end. Yes.

Memphis Bleak (7:06)

You don't have to portray the young boy no more. Take the veil off, like, show them who you really are, man. Like, you know what I'm saying? And it's like that. Like, we don't always carry guns and I don't drink Ace of spades for breakfast every day. You know what I mean? It's just not reality.

Nick Cannon (7:22)

Yeah. Nah, that's the real shit. And that's what Wild N Out gave me the opportunity to do. To come still be yourself, but have fun. It's beautiful scenery around.

Memphis Bleak (7:33)

Trust me. I definitely got the ladies 100%, man. Definitely.

Nick Cannon (7:37)

That's the thing that just put everybody at ease. You know what I mean? Like, everybody friendly, everybody cracking jokes. And like I said, man, we about to be in season 22 right now.

Memphis Bleak (7:46)

Damn. God bless, bro. 22 years moving. That's cooking. But y', all, I wanna go back to a little bit. Cause after the rapping, I remember when you saying, yo, I'm gonna try this acting thing. I'm gonna try this acting thing.

Nick Cannon (7:59)

Yeah.

Memphis Bleak (7:59)

And I got an opportunity. They send me the drum roll every.

Nick Cannon (8:03)

Time to everybody, right?

Memphis Bleak (8:06)

But I told, you know, Jay was mad that I didn't want to do it.

Nick Cannon (8:10)

Oh, word.

Memphis Bleak (8:10)

Yo, he was so mad at me for not wanting to do the movie. But I was on my. I'm not a drummer. I'm from Marcy, and I look like, if it don't work.

Nick Cannon (8:19)

And it was a real new. Like, the character was written, but I was a dude from Harlem. But it was so New York. Cause that was the thing about taking New York to Atlanta. So you. You could have killed that shit.

Memphis Bleak (8:29)

I was the honesty. I was afraid. I was afraid of the cameras. Cause I still had my rapper Veil on.

Nick Cannon (8:36)

Yeah. Yeah.

Memphis Bleak (8:37)

And then I was looking at it, like, if it don't work, you can't go back to the hood and tell them, yo, I'm trapping. They like, no, you're not. You a fell drummer.

Nick Cannon (8:45)

Hoe.

Memphis Bleak (8:46)

You not a trapper no more. You a fell drummer.

Nick Cannon (8:49)

That's crazy.

Memphis Bleak (8:50)

How did the role fall into your lap? And I know you was like, this is gold.

Nick Cannon (8:54)

Same shit. I mean, obviously, I always been, like, a musician. Could fuck around on the drums, you know, just from, like, church and stuff like that. And then it came across, like I was out taking meetings in la, and they, you know, the cast there was like, you know how to drum? I was like, yeah. And then. But when I tell you. Cause I know it's true. They was like, yo, they're reading everybody. I had to go in, like, eight times for that shit.

Memphis Bleak (9:16)

Damn. No way.

Nick Cannon (9:17)

Yeah. Eight different times.

Memphis Bleak (9:18)

That's dope. I thought you probably went through a training.

Nick Cannon (9:21)

Oh, yeah. By the time I got it. But, like, you know. But that was a thing. And then, you know, we got to Atlanta. And I tapped in with my man Dallas Austin and knew that it was his story. And we really, you know, the train, it was like a two month process to get right before we actually started.

Memphis Bleak (9:36)

Fought that role in life. My genius.

Nick Cannon (9:38)

It's funny too. Cause was you on that plane when we went from New York to Miami for the summer jam shit for Jay.

Memphis Bleak (9:46)

J. I believe so. Yeah. We used to summer jam. Hell yeah.

Nick Cannon (9:50)

I remember when it was. Because this was before I was. I mean, before anything popped off.

Memphis Bleak (9:56)

Yes, yes.

Nick Cannon (9:57)

And I remember Tone, you know, shouts out Tone and pull up on the track Masters.

Memphis Bleak (10:02)

That's right.

Nick Cannon (10:02)

He was like, yo, we gonna take the plane. And I remember it was 12 of us. I remember it was Kai's. I remember it was Jay.

Memphis Bleak (10:08)

I probably wasn't there.

Nick Cannon (10:09)

Yeah. And I felt. Cause I can't remember what it was, but that's like Jay was, you know, I was popping, you know, we was talking shit. And I was, you know, Tone was telling, like, yo, this kid really got it. And Jay was like, yeah, I seen him before. Like that type shit. But we had never really kicked it. And that was the first time, I feel like, you know, Lior at the time. Lior sent the.

Memphis Bleak (10:31)

Jay, you was with the big guy.

Nick Cannon (10:32)

Yeah, yeah. And Jay was like. I felt like you was there, though. But then we just flew down for a few hours to Miami. Yeah, yeah. No, what is it Miami or is it New York? Atlanta? It was wherever the summer jam was. And JD Was performing.

Memphis Bleak (10:48)

It was Atlanta.

Nick Cannon (10:49)

Yeah, that's what I'm saying.

Memphis Bleak (10:50)

It had to be. If JD Was performing, it was Atlanta. Cause I remember we flew to Atlanta a few times and performed their summer jam out there.

Nick Cannon (10:57)

Yeah. And then on the way back, the craziest shit, like we did the whole thing, the club, the dinner, all that shit. And then fucking. The driver, it was a female driver. She got so excited. We was on the tarmac, about to go back up. She got so excited then wanted to get a picture at the time, probably an autograph with Jay. She jumps out the car. We own the tarmac, that jumps out the suv. Rhonda J. Okay, I get a picture. The SUV starts rolling towards the plane.

Memphis Bleak (11:32)

And then she jumps back in the car.

Nick Cannon (11:35)

Yeah. Tries to jump. Security still in the car. And all of that type shit. Instead of putting the brakes, she puts the gas. That shit took off the nose of the plane.

Memphis Bleak (11:46)

No, I wasn't there for that one.

Nick Cannon (11:49)

We had to stay. They had to get a new plane, all that shit. We had to stay. It was only Supposed to be a couple hours. We was going back to New York, took off. The whole front of the plane. I could have swore you was there.

Memphis Bleak (12:00)

Oh, man.

Nick Cannon (12:00)

Cause I remember being out. Cause we. Then we ended up going back to, like, the little restaurant, and they been kicking it some more, and that's crazy. That shit was so crazy. But then I remember, I probably saw Jay a couple years later, drum line. And he was like. Yeah, he was like. He was like. I remember. And now he's like. Now you walking in it. He is like, you out here killing and out. You know, that was. Shit. 2000 fucking. What was that?

Memphis Bleak (12:27)

2002.

Nick Cannon (12:28)

Yeah, yeah, 2000. Yeah, yeah.

Memphis Bleak (12:31)

That's how long Jay been known them PJs for. They think it just started now.

Nick Cannon (12:34)

Nah, they.

Memphis Bleak (12:35)

He been called them joints going crazy.

Nick Cannon (12:37)

But that one was total.

Memphis Bleak (12:40)

Yo, so you done had TV deals, tech deals, movie deals. Wait first before we get into the tech and the tv, bro. The love don't Cost a Thing. So you was that guy? My G. Every hood Nigga Fuck with. That's a classic.

Nick Cannon (12:59)

My name. I seen that movie once.

Memphis Bleak (13:02)

Yo, Chad.

Nick Cannon (13:04)

I seen that movie. Like, had a blast making that shit.

Memphis Bleak (13:09)

Yeah, it looked like it.

Nick Cannon (13:10)

Yeah. But that shit, like, to me, it showed, like. Cause I did that right after I did Drumline. And I was just trying to show the diverse ability as an actor. So I was like, all right, I'mma do, you know the knucklehead Harlem kid. And then I was like, now I'm gonna do some, like, suburban nerdy shit just to show cats, you know, the difference.

Memphis Bleak (13:34)

Fertility.

Nick Cannon (13:34)

Yeah. Yeah. And it was fun. Cause even the thing about it, I got to, like. I named it Love Don't Cost a Thing.

Memphis Bleak (13:40)

No way.

Nick Cannon (13:41)

Yeah, yeah. Like, I did a draft on my own. I was like, let me touch it before we actually jump in and bring in my squad. And that was everybody from Kenan Thompson, obviously, and, you know, Steve Harvey playing my pops. But, yeah, I mean, what was that shit called beforehand? It was some other shit. And that was at the time JLo had the song Love Don't Cross the Thing. It's actually based off of the script. Is based off of a movie. Can't Buy Me Love, you know, the shit from the 80s with Patrick Dempsey. So we did, like, the newer, updated version. And I was like, Can't Buy Me Love is a Beatles song. So I was like, why don't we just name this whatever song is popping same shit, Love Don't Cross a Thing. And then so even from there, we just. I Just had to put my spin on it. And then, you know, like you said, turned into a hood classic.

Memphis Bleak (14:29)

Hell yeah. That's a major classic, bro. Trust me. I still why it come on TV to this day?

Nick Cannon (14:34)

We used to come on TV like every weekend.

Memphis Bleak (14:37)

That's a fact. That's what I'm telling you. N is like this up. Let's watch this all day then. Yo, you know, it was a rumor back in the day because you was on Nickelodeon so hard, you know, the hood thought you owned Nickelodeon.

Nick Cannon (14:49)

Well, that's the thing too. Like, it was. I didn't own it. Like, this is a publicly traded company. But when I started there hella young. And then I was like, man, one day I'm gonna run this company. And by the time I was 28, from 2008 to 2018, I was the chairman of Team Nick. So I had the craz right there at Times Square, 1515 Broadway, had the crazy office, was running all of the content for, you know, from 12 to 18 and just, you know, shouts out to everybody up at Viacom. That gave me the opportunity to really be an executive. And that's like following the footsteps of Jay. I saw what he was doing over there at Def Jam, you know, and I was like, I could. If Jay could do that, then I can get over here. And like, I was developing Masked up, created a couple award shows and TV shows and was really over there. And that was the campaign. I mean, I'm sure the young people remember it. The campaign was like, I was the chairman of Nickelodeon. So I had like Taylor Swift calling in the office congratulating me, like it was. And my office was crazy because we used to shoot in my office. So it was hella big. Cause it had the side with all of the cameras and shit. So I literally had the biggest office up at Paramount Viacom, because we was just over there getting it like that for a decade.

Memphis Bleak (16:14)

That's how you do it.

Nick Cannon (16:15)

And that's like literally going from a teenager to being an executive over there was like a dream come true.

Memphis Bleak (16:21)

That's what's up. And I swear, everybody thought you owned it. That's. It was Nickelodeon. Nick Kennedy, like, yeah, that's his network.

Nick Cannon (16:27)

Nah, the crazy shit a Nickelodeon is. Back in the day, the way cartoons were created, like, used to go to like a carnivore or some shit like that to watch them shits. And you had to put a nickel in a machine and spin that shit. And that's what that machine was called, a Nickelodeon.

Memphis Bleak (16:47)

Oh, wow, that's crazy. I didn't even know that. Learned some shit today, boy. It's for sure. So what was your vision behind building?

Nick Cannon (16:55)

Incredible, man. Really? I've been fucking around. Like, to me, my dream was always to be a producer. To be. And even like an executive producer on some. Like, I was watching these move from Bad Boy. So, so def, you know, Rockefeller, I'm watching you can have your own company. And I never really want, like, as much as that was the thing too. Like, I wasn't trying to be no rapper. I just wanted to be the producer and be the cat behind all my guys in the hood. And so even in high school, I was like, look, I'm gonna fall back. I'll make these beats, all that type shit. And I create my first before, it was incredible. It was called Can I Ball? And I just had all my guys with me. And then once I really incorporated television and film with it as well, I was like, all right, well, I can't have a film company called Count Out Ball. So I was like, I'm gonna call that shit Incredible. And so once we put that together and that was the thing, it was like, it's a multimedia company. I want to do shit that niggas don't think you can do.

Memphis Bleak (17:59)

That's right.

Nick Cannon (17:59)

And that's. And that really early on, we created Incredible and shit. It's been rocking ever since. But just like I said, just learning from y', all, you know what I mean?

Memphis Bleak (18:08)

You've been doing shit niggas think you can't do since the beginning when you first started, bro. You know, host New Year's Eve, get hard.

Nick Cannon (18:16)

Dropping all shows, red carpets all over the place. I don't even like hosting, but they done offer me everything to host Masked.

Memphis Bleak (18:25)

Singer, My G. Like, come on, we're.

Nick Cannon (18:28)

In season 14 right now.

Memphis Bleak (18:29)

Yo, chill, chill. I gotta hang with him. I need to be in season one and a half one time, you heard? Nah, the mad singer is fire, bro.

Nick Cannon (18:39)

Appreciate it.

Memphis Bleak (18:39)

Did you like, was you help building. Build that structure. Cause you was there when it launched.

Nick Cannon (18:44)

Yeah, the way that worked. I left America's Got Talent, and everybody was like, that's a dream job you make. Look, you making shit over the course of, you know, it's 20 million. You know what I mean? Just all hosting TV type shit.

Memphis Bleak (18:59)

That's insane. There's no rap party you're gonna ever host when you get 20 million. So don't rap, kids.

Nick Cannon (19:06)

So when I left that, everybody thought it's over. Like, you never gonna get another opportunity like that. And I left on my own. So, like, everybody. Howard Stern, the head of Universal, everybody's called me, like, yo, what are you doing? Like, there's not another job like this out there. There's only two cats out there that was rocking like that. It was me and Ryan Seacrest.

Memphis Bleak (19:27)

That's right.

Nick Cannon (19:27)

You know what I mean? So I was like, nah, I'm more than this. I'm more than just a TV host. I'm more than just. This job is like America's Got Talent. As much as dope as it was, I wanted to show that this job didn't define me.

Memphis Bleak (19:42)

That's right.

Public Service Announcer (Ad Council / American Lung Association) (19:42)

So.

Nick Cannon (19:42)

And I was NBC. So I went and did the deal with a competitor.

Memphis Bleak (19:48)

I went over to Fox.

Nick Cannon (19:49)

I went across the street, and then they was trying to get me to host. They was like, all right, well, you did America's Got Talent. Here's this concept. Here's the World's Got Talent or Kids Got Talent. I was like, I'm not hosting shit that feels like anything I've already done.

Memphis Bleak (20:03)

That's right.

Nick Cannon (20:03)

And then so they sending mad concepts from all over the world to me. And they sent me this tape of this fucking shit in Korea, and it was all of these costumes, and I didn't understand what the hell was going on. Motherfuckers looked like they was having a blast. Like it was a good time, and they singing songs and the costumes. I was like, that shit could work. I was like, I could see that working in America. So I took the Korean concept, put our spin on it. Executive producer for out the Gate. And now it's more successful than America's Got Talent. We get into the bag way heavier than when we were over there. And it literally jumped from one franchise and created another one that's more successful for been a job that everybody said I would never get again.

Memphis Bleak (20:52)

That's right. And that's how you do it, man. When they close the door, you kick it down, man. Straight up, bro. So I don't know.

Nick Cannon (21:00)

Pick the lot. That's right.

Dr. Scott Barry Kaufman (21:06)

I'm Dr. Scott. Barry Kaufman, host of the psychology podcast. Here's a clip from an upcoming conversation about exploring human potential.

Dr. Scott Barry Kaufman (continued) (21:14)

I was going to schools to try to teach kids these skills, and I get eye rolling from teachers or I get students who would be like, it's easier to punch someone in the face. When you think about emotion regulation, like, you're not going to choose an adaptive strategy which is more effortful to use unless you think there's a good outcome as a result of it. If it's going to be beneficial to you because it's easy to say like, like you go blank yourself, right? It's easy. It's easy to just drink the extra beer. It's easy to ignore, to suppress seeing a colleague who's bothering you and just like walk the other way. Avoidance is easier. Ignoring is easier. Denial is easier. Drinking is easier. Yelling, screaming is easy. Complex problem solving. Meditating, you know, takes effort.

Dr. Scott Barry Kaufman (21:58)

Listen to the psychology podcast on the iHeartRadio app, Apple Podcasts or wherever you get your podcasts.

Hunter (Host of Hunting for Answers) (22:05)

I'm Hunter, host of Hunting for Answers on the Black Effect Podcast Network. Join me every weekday as I share bite sized stories of missing and murdered Black women and girls. And in America, there are several ways we can all do better at protecting Black women. My contribution is shining a light on our missing sisters and amplifying their disregarded stories. Stories like Tameka Anderson. As she drove toward Galvez, she was in contact with several people talking on the phone as she made her way to what should have been a routine transaction. But Tameka never bought the car and she never returned home that day. One podcast, one Mission. Save our Girls. Join the search as we explore the chilling cases of missing and murdered Black women and girls. Listen to Hunting for Answers every weekday on the Black Effect Podcast Network, iHeartRadio app, Apple Podcasts or wherever you get your podcasts.

Dr. Joy Harden Bradford (23:07)

I'm Dr. Joy Hardin Bradford and in session 421 of Therapy for Black Girls, I sit down with Dr. Afia and Billy Shaka to explore how our hair connects to our identity, mental health and the ways we heal.

Dr. Afia (23:20)

Because I think hair is a complex language system, right? In terms of it can tell how old you are, your marital status, where you're from, your spiritual belief. But I think with social media there's like a hyper fixation and observation of our hair, right? That this is sometimes the first thing someone sees when we make a post or a reel is how our hair is styled.

Dr. Joy Harden Bradford (23:42)

So we talk about the important role hairstylists play in our community, the pressure to always look put together and how breaking up with perfection can actually free us. Plus, if you're someone who gets anxious about flying, don't miss session 418 with Dr. Angela Neal Barnett, where we dive into managing flight anxiety. Listen to Therapy for Black Girls on the iHeartRadio app, Apple Podcasts or wherever you get your podcast.

Public Service Announcer (Ad Council / American Lung Association) (24:08)

In sitcoms, when someone has a problem, they just blurt it out and move on.

Nick Cannon (24:12)

Well, I lost my job and my parakeet is missing. How was your Day.

Public Service Announcer (Ad Council / American Lung Association) (24:18)

But the real world is different. Managing life's challenges can be overwhelming. So what do we do? We get support. The Huntsman Mental Health Institute and the Ad Council have mental health resources available for you at loveyourmindtoday.org that's loveyourmindtoday.org See how much further you can go when you take care of your mental health.

Memphis Bleak (24:38)

I remember when things went a little left with viaclone, when you was like, man, I'm done for, man. I was that behind the scenes.

Nick Cannon (24:45)

And that was the thing too. Like, to me, a little of that shit was, like, heartbreaking almost, because I had been there since a teenager, and I always thought they had my back. And that's the thing. We talk about these big companies, the individuals in the companies, be good people. But when you dealing with a corporate infrastructure and board members and, you know, like, yes, the stock market and shit.

Memphis Bleak (25:07)

Like that, relationships don't matter at that point.

Nick Cannon (25:10)

Even if they was calling like, man, we want to fix this, but it's got so blown out of proportion, you know what I mean? And it was literally on one of my platforms, one of my podcasts, from me sitting down with Grif, just popping and talking about real life shit.

Memphis Bleak (25:28)

That's right.

Nick Cannon (25:28)

Talking about us. Talking like. That's why I would say I was just standing on business for the culture about who we are as black people.

Memphis Bleak (25:35)

That's right.

Nick Cannon (25:36)

And then I think, you know, our truth can hurt and offend sometimes. And people don't understand that when you speak to your truth, your truth can be a weapon to somebody else.

Memphis Bleak (25:49)

And a lot of people try to weaponize it.

Nick Cannon (25:51)

Yeah. And that's the thing. And that's why I still got all this shit tatted on my neck. Because, like, after all of that happened, because I was like, look, all I want to speak is truth. And even Minister Farrakhan, because I, you know, I had to go sit down with him.

Memphis Bleak (26:06)

We.

Nick Cannon (26:08)

Went to Illinois, and he was like, yo, it's the craziest thing is, like, even before it all went down, like. Cause it was footage from a while ago that had been out there. And I went and sat with the minister. And when he was like, now that you here, you know they gonna come after you, right? I'm not fine with you, man. I think you're just the OG talking his wisdom. And I'm thinking he talking bigger picture. It was. And not a week later, that shit popped off. And that footage was. Somebody cut the footage together to make it look like I was on some anti Semitic stuff. And then obviously, I'm sitting with Griff. And that's the thing. I'm trying to give him the opportunity, like you and me sitting here to talk about, you know, his redemption story, how he feel like, you know, his career and his life was snatched away from him for him standing on business 30 years ago.

Memphis Bleak (27:03)

That's right.

Nick Cannon (27:04)

And then in the same setting, because of the conversation, the exact same thing happens to me. And it's like, whoa, this game is way heavier than I thought it was. Cause I'm thinking I'm at a level to where I can have a conversation and where somebody. This is the shit was really about reconciliation and growth and all of that stuff.

Memphis Bleak (27:26)

She wasn't even bashing nobody.

Nick Cannon (27:29)

And the same process, just based off of fear and based off of, you know, propaganda and even tropes and things. Like, it's just certain things. You don't know. You stepping on landmines. You don't even know it's landmines.

Memphis Bleak (27:42)

That's a fact. And then the Internet take things and blow it out of people.

Nick Cannon (27:45)

Oh, absolutely.

Memphis Bleak (27:45)

And drive it to a place you didn't even. You like, dawg, I wasn't even trying to go over there. Like, we was right here where you.

Nick Cannon (27:52)

Go with this fact.

Memphis Bleak (27:53)

So I definitely feel you on that.

Nick Cannon (27:55)

But that's what I'm saying. But what that showed me, even as a businessman, I sat back because that.

Memphis Bleak (27:59)

Was my next question.

Nick Cannon (28:00)

I did have Wilding out in my back pocket, and I did have such a real squad. That's where I saw the loyalty. That's where I saw everybody stand firm for me, you know? And that's the thing. It never got to the point where they was like. Cause, I mean, we was just doing business. They couldn't remove me from Wild N Out if they wanted to.

Memphis Bleak (28:21)

That's right.

Nick Cannon (28:22)

But they was doing it to where it's like, we not even gonna do Wilding out no more. You know what I mean? We not. And we could kill it from that setting. And, you know, the squad was like, no matter what y' all come with, we rocking with Nick.

Memphis Bleak (28:36)

That's right. And that's how it's supposed to be.

Nick Cannon (28:39)

And the deal got better when we came back for everybody.

Memphis Bleak (28:42)

That's right.

Nick Cannon (28:43)

You know what I mean? And then even, you know, we was eating good even through the pandemic because of the deal that I had set up after all of that controversy.

Memphis Bleak (28:51)

So, man, that's what's up. That's a blessing, man, to even stay afloat during all of that to keep it going. Cause a lot of times we did, like.

Nick Cannon (28:58)

Yeah, you look at some of them seasons, like, we really did a season in a vibe. We called it Wild N Out After Dark, where. Cause we had to have the mask on. We couldn't have a real audience. The guests had to come in virtual. And it created a whole nother movement. We did that for like two, three seasons.

Memphis Bleak (29:13)

That's crazy. Covid changed the whole escape.

Nick Cannon (29:16)

But that was literally on the hill. That was all 2020. That was on the heels of them trying to cancel me.

Memphis Bleak (29:23)

That's right, man. So with that being said, and after all that. I know black ownership and media and everything now means even more to you now.

Nick Cannon (29:32)

100%. I mean. Cause that's what I'm. That was my saving grace in that process. You know what I mean? And the real ones who knew who I was and the solid individual stood next to me, but understanding, like, yo, you gotta build your own.

Memphis Bleak (29:47)

That's right.

Nick Cannon (29:47)

You know what I mean? Because, you know, that's even the shit we see it with, you know, OG Unc Shannon. Like, oh, my God, he got something.

Memphis Bleak (29:57)

To fall back on.

Nick Cannon (29:58)

Cause he built his own.

Memphis Bleak (30:00)

That's right.

Nick Cannon (30:00)

You know what I mean? Like that. Because we all want to be in business with these companies like Disney and Paramount, but there's guidelines that you gotta abide by when in them corporate infrastructure, you cannot. You can't go to work acting an ass, yo. Doing whatever you want to do. You see? Let's just fire my man, the CEO. He was at the Cold Blade concert.

Memphis Bleak (30:26)

Hugged up, yo. Hugged up. Thought he was go. He thought he was chilling. But what's so crazy about that situation is he caused more attention to himself than they ever would have been. One girl sitting around watching jumbotron footage, right? Like, let me see if my man on this jumbotron footage at the. At the Beyonce show.

Nick Cannon (30:49)

Yeah. All he had to do was just.

Memphis Bleak (30:51)

Chill because the way they reacted, it blew up. That's crazy. But career over. My man Shay Shay, he definitely got something to fall back on. I'm definitely.

Nick Cannon (31:01)

Because he built his own.

Memphis Bleak (31:02)

Yes. But he wowed out, yo. He wowed out, bro. He did some project shit.

Nick Cannon (31:09)

I mean, I don't know if this was Unk activities or what.

Memphis Bleak (31:12)

No, that ain't. I'm on my way to Unk level. We passed that.

Nick Cannon (31:17)

That's pawpaw activity.

Memphis Bleak (31:19)

That's Paw Paw.

Nick Cannon (31:19)

That's how I know how to work this shit. Is it off? They show us off.

Memphis Bleak (31:26)

But, yo, stop fucking Straight up. That's paw paw activity. That's definitely not hunk activity. Hunk activity. Chilling. We got bad knees. We chilling, baby.

Nick Cannon (31:38)

We vibing manpaw shit, right? Yo, so what's next out to Shannon?

Memphis Bleak (31:43)

Definitely. That's the bro. Man. What's next for the Nick Cannon movement? Incredible wilding out. I know I gotta get on the season, go up this season.

Nick Cannon (31:52)

Yeah, next season we got 20 episodes about to drop end of the summer. And then we back making fresh yards. So that's why I said, we need you on that joint heavy. And that's the thing. Like, it's so crazy that we had so many in the vault. Because, I mean, not to get too inside with like all the dealings that's going on. But even like all that shit with like Colbert getting canceled, associated with Chuck. Yeah, that's all Viacom or now it's called Paramount is the parent company to everybody From BET to MTV, VH1, CBS, they own all of that shit. And they just sold it to a company called Skydance.

Memphis Bleak (32:37)

That's from overseas.

Nick Cannon (32:38)

Yeah. And then the President Trump had for when such a big, you know, business transaction goes over, he gotta make sure he gotta sign off on it. Cause there's too many billions going. And so they had been waiting. And that's why we see all people talking that shit. So obviously my little old company, my brand is in the midst of that. So we kind of been sitting back chilling. But we had so many episodes and the tours and shit.

Memphis Bleak (33:04)

Yeah.

Nick Cannon (33:04)

N has still been able to eat. But everybody from, like I said, the heads of bet, mtv, everybody just been sitting, waiting for this deal to go through so N can get back to work. So yeah, man, we back at it now. The shit went through. So now we about to start doing new episodes.

Memphis Bleak (33:19)

See me, I thank you for what you doing, your contribution with Wild N Out and everything you gave to the game. But especially Wild N Out on a platform like mtv, bet, even on the Paramount Network. Cause there is no music shows anymore, bro.

Nick Cannon (33:34)

That was the only spot for us to perform for the.

Memphis Bleak (33:37)

From like.

Nick Cannon (33:38)

Yeah, from Ye to Lil Wayne. All. Every T. Everybody came through because it was like us and 106 and park at the time when it was gone.

Memphis Bleak (33:47)

You outlasted them all. Like think BET jams is about to be gone. Yeah, yeah, it's about to be gone.

Nick Cannon (33:53)

To your point, that's all into that. That deal, Paramount deal, all of that. And that's the thing. I mean, not even just act like it's that. Let's keep it A stack. The platform has changed. This is where we at.

Memphis Bleak (34:05)

Yes.

Nick Cannon (34:05)

So don't nobody. These kids don't watch TV no more. And so they're not making money no more. Favorite channels is gone.

Memphis Bleak (34:16)

They're watching Wilding Out. You give them something to watch, they're watching. Cause I'm telling you, my daughter in the crib watching Bluey every day, what the hell? They getting money over you film me, it's like, what the hell? You give them something to watch, they gonna watch it, man. It's just.

Nick Cannon (34:32)

And it's just a shift. It's just a paradigm shift.

Memphis Bleak (34:35)

And any new blood, new executives, new eyes, new brain, new thinkers, man. Because it's just been the same shows recycled, with new actors, actress all day.

Nick Cannon (34:46)

And that's like one of the things that's the reason why wild' N Out is so successful. I mean, like, we had Kai Sinette on there three years ago.

Memphis Bleak (34:53)

Yep.

Nick Cannon (34:54)

You know what I mean? We had. When King Bach is popping off with Divines, I was like, we got cast. DC Young Fly, DC and that shout out.

Memphis Bleak (35:02)

DC Young Fly. He done came a long way now he doing tours. He went from.

Nick Cannon (35:07)

We found him making videos with his phone to host the trl.

Memphis Bleak (35:11)

Yeah. No, man.

Nick Cannon (35:12)

You know what I'm saying? You know what I mean?

Memphis Bleak (35:14)

He's a guy definitely seen super solid and see where he going with it.

Nick Cannon (35:18)

Super solid.

Memphis Bleak (35:19)

I appreciate guys like that. Because even in the. The comedian space is. Even is even dying, there's not too many good comedians.

Nick Cannon (35:27)

Real shit. So. And now that's why I was saying, like, when you can have a show like Wild N Out to be that pipeline or that conduit and that bridge to one generation, to the other. So even as we watch the television industry deteriorate, we're seeing the digital industry build up. And even me, like, I got six, seven podcasts. I got a podcast network, you know what I'm saying? Just in that sense. Cause that's where the game is going. And you gotta be able to just. Just adapt, evolve, Bob and weave and all that shit. Because if you just sit around, if I would have got comfortable, I could have got comfortable on America's Got Talent. I could have got comfortable on Mad Singer. I could have got comfortable. Like, I can't get comfortable. Keep going.

Memphis Bleak (36:16)

That's the grinding that I love about how we came up. There's no ceiling, man. There's no limit. It's like they didn't say, yo, get this much money and stop. Like I said, get all the money until they close the banks on us.

Nick Cannon (36:29)

Exactly. That's the goal.

Memphis Bleak (36:30)

Until they tell us, listen, there's no more money in the bank to give.

Nick Cannon (36:33)

You, we stop renting it.

Memphis Bleak (36:35)

Yes. That's when you stop. You know what I mean? So with all that being said, you know, the kids, the legacy, everything, how you feel about what you leaving in the world, the mark you leaving, what you want your kids to know about, Nick, the grind, the hustler, the man, the businessman, the entrepreneur that you are.

Nick Cannon (36:54)

I think that it's gonna speak for itself, but you tapped right into it. It's. When creating a legacy, I say it's lineage and legacy. Your children, your family, that's your lineage. You know what I mean? And your legacy is what y' all build together. You know what I mean? Some real shit. Like your legacy, like, if it's the bodega on the corner and that's your family shit, that's your legacy.

Memphis Bleak (37:18)

Right.

Nick Cannon (37:19)

You know what I mean? If it's the music, y' all creative, it's the entertainment that you build up. So even as my family, the vision that I have for my children, you know what I mean? I'm like, oh, yeah, y' all got it. It's gone. You know what I mean? Even sitting here talking about your young daughter and the content and all of that, like, that's our legacy in that sense. And not them as the legacy, but what they're going to do.

Memphis Bleak (37:44)

That's right.

Nick Cannon (37:45)

And that's how, like, to me, as a father, man, I was like, oh, I'm about to set up a whole bunch of little soldiers to go run and get it. It's a bunch of young Knicks. That's why I've been getting in here and get busy.

Memphis Bleak (37:55)

That's right, man. So, yo, one thing I did ask, too. You're still working on the Nipsey Hussle documentary.

Nick Cannon (38:02)

Yeah. So that's. Man, that's such a passion project. And I done invested so much money and time into this, and it shows you that this game, not even. It's spiritual warfare. I'm gonna go a step deeper because there's so many companies that we set with. I mean. Cause we put the trailer out, we was ready to go. We got all the footage. But it takes, and it's really. A lot of it is the post process of, like, clearance people signing off, family members. Once it gets into that attorney world. And not to say that it can't happen.

Memphis Bleak (38:38)

It's just a long process.

Nick Cannon (38:39)

It's just a long process, especially when you start dealing with Stuff like Big pharma. You know what I mean?

Memphis Bleak (38:46)

God bless Nipsey. Yeah.

Nick Cannon (38:49)

Like, you start. It's like when you dealing with corporations at such a high level, and you start talking about, like, whole holistic medicine and healing. One, you don't want to lie to nobody.

Memphis Bleak (38:59)

Two, that's right.

Nick Cannon (39:00)

You want to only offer up the truth.

Memphis Bleak (39:02)

That's a fact.

Nick Cannon (39:03)

And so you want to make sure your fact check game is crazy. And then when you start talking about people that can cure or heal conditions like AIDS and HIV and syphilis and sickle cell, and, like, that's what this country. That's what this world is built off of. It's keeping them coming back on that medicine run. So not only are they gonna be people trying to prevent you from putting certain information out there, there's also gonna be people that's gonna be like, man, that's bullshit conspiracy stuff. And you want to be able to. The only way to appease all of that is with the truth.

Memphis Bleak (39:49)

That's right.

Nick Cannon (39:49)

And the accurate stuff, like, this is what actually happened. And that's even what Nip was on. He was like, regardless if it. This is a man who went up against the New York, you know, whole government, like, was on trial in New York, the New York Supreme Court, at that level, and won. Mm. You know what I mean? So just that story alone, and then all of the stuff from how Nip and I started got connected because he was talking to me about Dr. Sabie, because my own health situation with the lupus, so we was touching on that. And then at the same time, I be having to do updates because we started that documentary before the pandemic, so we had to do all of that research and everything with COVID and switch this out and all. And then by the time we still got it, I mean, and I believe it's gonna come out, but it's like, now it's like, which story do we tell? Even the story of this documentary. Like, we done went to Honduras. We done went to Africa. We went everywhere. And making sure we paying respect to all of the families as well. Because, like Dr. Savior, people say, I must have got it from here. That nigga think I got a lot of kids trying to figure out, like, 30. And, like, we. Yeah, maybe more than that. And we was talking and interviewing everybody, and all of them had such amazing things to say about their father. You know what I mean? And so even in that process and making sure that business is right and who's doing it and, you know, even, you know, With Nip's legacy. Never wanted to play with that, you know what I mean? Like, just wanting to pay respects to my homeboy and finish something that he wanted to do. He had never actually started the documentary because he was even in a place. He was like, hey, man, I'm on this rap shit. I don't really know, you know, at the time, he was like, I don't know how this film and television shit work. I was like, I got you. Let's. You know. And then from that, because I got a production company because I know how to do this shit. I was like, I'm gonna just take it and run with it. But definitely one of the most challenging, difficult projects I've ever, you know, taken on. So. And it's coming. I ain't gonna stop until I can put it out.

Memphis Bleak (42:02)

And that natural remedy stuff, that shit is 100% fact.

Nick Cannon (42:06)

Yeah. And you know what's crazy, though? Because we talking it's 100% fast because the earth is the earth.

Memphis Bleak (42:12)

Yes. Before medicine was created.

Nick Cannon (42:15)

And the way our. All Dr. Sebi was talking about is like, it's designed like the food is our medicine. It's color coded. It's right there for you, Especially for us, because our diet, our balance is different than, you know, the Anglo Saxon or the. The Americanized diet. And then it lets you know that they say 95% of the stuff in the grocery stores today never existed 100 years ago.

Memphis Bleak (42:41)

That's right.

Nick Cannon (42:42)

You know what I mean? So, like, the stuff that we put in our body ain't even food.

Memphis Bleak (42:45)

Nope.

Nick Cannon (42:46)

It's all plastic. And then we wondering where the cancers come from. We wondering where all these conditions come from. We wondering where our child's diagnosis with autism are coming from. Because it's like, it's the stuff. Not even stuff we feeding to the kids, the stuff we putting in our body. And then the kids just naturally get. You know what I mean?

Memphis Bleak (43:06)

It's 100%.

Nick Cannon (43:07)

And so when you start talking about that, you start talking to certain doctors, man. There was so many doctors that was like, yo, I'll give you the information, but I can't do the interview.

Memphis Bleak (43:16)

Nope. Cause they'll Lose their license 100%.

Nick Cannon (43:19)

Lose their license or their life at that level.

Memphis Bleak (43:22)

Yo, bro, like, the two most important things to me is the food you eat and the doctor you have. That's the two most important things you have in your life. Money means nothing. Health. That's right.

Nick Cannon (43:34)

It's the food.

Memphis Bleak (43:35)

And your doctor. And number one, doctors always say, like, you know, When I was younger, going to the diet, she tell them, yo, I suffer from high blood pressure. Like I said, it runs in my family. So first thing they used to be like, was give you these pills.

Nick Cannon (43:47)

Yeah.

Memphis Bleak (43:48)

It wasn't until I met this nurse and she was like, yo, nah man, just eat grapefruit every day.

Nick Cannon (43:54)

Wow.

Memphis Bleak (43:55)

Don't need no pills, dog. I don't have no high blood.

Nick Cannon (43:57)

Exactly, you know what I mean? Same shit. I had a similar shit. They told me I was gonna be on blood pressure medicine for the rest of my life because of the lupus shit. I was like, I ain't fucking with that. Like, you know what I mean? Like, I'm taking the same medicine my 99 year old great grandmother gotta take. And then same thing got with some wise people that was just like, yo, if you eat this, eat this, remove this from your diet.

Memphis Bleak (44:20)

That's right.

Nick Cannon (44:21)

I ain't had to take that pill in almost 10 years.

Memphis Bleak (44:24)

That's right, God bless you.

Nick Cannon (44:25)

And they was like, they scare you, like usually take it. If I take you off of it, you go start to have seizures and all this type of stuff. And I was like, nah, I cut all that shit. And like, realistically, I used to. When I first got diagnosed with lupus in 2012, I was taking 30 something pills a day.

Memphis Bleak (44:42)

Oh, way.

Nick Cannon (44:42)

Just this one happened, this one and this one, and this one is. Yeah. And today I don't take shit.

Memphis Bleak (44:49)

That's crazy. That's a blessing, bro.

Nick Cannon (44:52)

And that's really from the practices, learning, you know what I mean? Like, and, and not to knock you stay alive. Take that shit.

Memphis Bleak (45:02)

That's right, do it.

Nick Cannon (45:04)

It's been an up and down journey for me because I'm like, I ain't gonna take that shit. Like, nah, I need that, you know what I mean? Like, I gotta go into the, you know, shoot, I just got over pneumonia and when some shit hit me, it get different because of the lupus shit. So I went down, down, and so I gotta go get infusions and all that shit. So, so I'm not saying don't, but it's just, I'm gonna do both, you.

Memphis Bleak (45:27)

Know what I'm saying?

Nick Cannon (45:27)

I'm gonna do the holistic shit. I'm gonna take the everything. If it's gonna help me stay alive, I'm gonna try that shit out.

Memphis Bleak (45:32)

That's a fact.

Nick Cannon (45:33)

And so even through that process, you know, luckily I can be in a state right now where I don't have to take pills every day because it was three, four times A day. I gotta take this pill, make sure I'm doing this so I know what that life is like. And if all I gotta do is shift my diet and remove certain things to put more of this in there and I don't have to take this medicine, I'm locked in. Straight, straight.

Memphis Bleak (45:55)

That's what it is. That's what it's all about. I diet, man. Straight up, man.

Nick Cannon (45:58)

Fact.

Dr. Scott Barry Kaufman (46:02)

I'm Dr. Scott Barry Kaufman, host of the Psychology podcast. Here's a clip from an upcoming conversation about exploring human potential.

Dr. Scott Barry Kaufman (continued) (46:10)

I was going to schools to try to teach kids these skills and I get eye rolling from teachers or I get students who would be like, it's easier to punch someone in the face. When you think about emotion regulation, like, you're not going to choose an adaptive strategy which is more effortful to use unless you think there's a good outcome as a result of it, if it's going to be beneficial to you. Because it's easy to just say, like, go blank yourself, right? It's easy. It's easy to just drink the extra beer. It's easy to ignore, to suppress seeing a colleague who's bothering you and just like, walk the other way. Avoidance is easier. Ignoring is easier. Denial is easier. Drinking is easier. Yelling, screaming is easy. Complex problem solving, meditating, you know, takes effort.

Dr. Scott Barry Kaufman (46:55)

Listen to the psychology podcast on the iHeartRadio app, Apple Podcasts or wherever you get your podcasts.

Hunter (Host of Hunting for Answers) (47:02)

I'm Hunter, host of Hunting for Answers on the Black Effect Podcast Network. Join me every weekday as I share bite sized stories of missing and murdered black women and girls in America. There are several ways we can all do better at protecting black women. My contribution is shining a light on our missing sisters and amplifying their disregarded stories. Stories like Tameka Anderson. As she drove toward Galvez, she was in contact with several people talking on the phone as she made her way to what should have been a routine transaction. But Tameka never bought the car and she never returned home that day. One podcast, one mission. Save our girls. Join the search as we explore the chilling cases of missing and murdered black women and girls. Listen to Hunting for Answers every weekday on the Black Effect Podcast Network, iHeartRadio app, Apple Podcasts or wherever you get your podcasts.

Dr. Joy Harden Bradford (48:04)

I'm Dr. Joy Hardin Bradford and in session 421 of Therapy for Black Girls, I sit down with Dr. Afia and Billy Shaka to explore how our hair connects to our identity, mental health and the ways we heal.

Dr. Afia (48:17)

Because I think hair is a complex language. System, right. In terms of it can tell how old you are, your marital status, where you're from, your spiritual beliefs. But I think with social media, there's like a hyper fixation and observation of our hair, right? That this is sometimes the first thing someone sees when we make a post or a reel. It's how our hair is styled.

Dr. Joy Harden Bradford (48:39)

We talk about the important role hairstylists play in our communities, the pressure to always look put together, and how breaking up with perfection can actually free us. Plus, if you're someone who gets anxious about flying, don't miss session 418 with Dr. Angela Neal Barnett, where we dive into managing flight anxiety. Listen to therapy for black Girls on the iHeartRadio app, Apple Podcasts, or wherever you get your podcast.

Nick Cannon (49:05)

Don't let biased algorithms or degree screens or exclusive professional networks or stereotypes. Don't let anything keep you from discovering the half of the workforce who are stars. Workers skilled through alternative routes rather than a bachelor's degree. It's time to tear the paper ceiling and see the stars beyond it. Find out how you can make stars part of your talent strategy at tear the papersealing.org brought to you by opportunity at work in the Ad Council.

Memphis Bleak (49:35)

Out of everything in the game that you did, what you feel is your biggest contribution to the game.

Nick Cannon (49:40)

Yeah, so far, definitely it Even how you measure it. But for the culture, definitely wilding out, you know what I mean? Because of what it birthed. Because it's an ecosystem. You know what I mean? I watched so many people become millionaires that started off with like, yo, I just want to get on. Just let me. You know what I mean? It's almost like I consider wilding out like. Like a comedy club, you know what I mean? Like, everybody got like the hood comedy spot where the first time you saw Martin on stage or the first time you saw Comedy Jam. Yeah, you know, Chris Rock on stage. Like, that's what. Like, it's just a Wild' n Out comedy club and all of the cats. If you can make it on this stage, you can make it. You can make it anywhere in the game. I think Katt Williams said he saw Wild N Out as like, the community pool with the diving board. It's like niggas just be sitting back. Like, he told his whole thing. He's like, like, you gonna step up on that diving board in front of all of these real swimmers.

Memphis Bleak (50:34)

Nigga, that's right.

Nick Cannon (50:35)

You gonna do some shit. Your ass fall. We gonna make fun of your ass.

Memphis Bleak (50:38)

That's right. That's right. If you can't stand to eat. You better stay away from watching now.

Nick Cannon (50:43)

But he said there's some niggas that get up on that diving board and start doing all type of flips and spins. Like, he outta here. That's right, he outta here. And that's exactly what it is.

Memphis Bleak (50:53)

Where you see media, like black media shifting going next.

Nick Cannon (50:58)

I mean, we in it. I mean, what you doing right now? Yeah, man, you know, like it's crazy. Like niggas don't, it's levels to it, but niggas don't really understand what the bag ability right here.

Memphis Bleak (51:12)

I don't. I'm just getting in there and they had to pull my finger, twist my arm.

Nick Cannon (51:18)

It's the level when you get it right, when you go talk to the cast, like this cat's making hundreds of millions of dollars and it's coming directly to them. And even to the point, I mean, not like I'm trying to be on like this level or tell any secrets of the game because it's obvious. But the kids is where it's at.

Memphis Bleak (51:40)

Yes.

Nick Cannon (51:40)

The family content is where it's all like we sit up here and talk shit, all that, Everything we say here is being regulated and, and, and monitored.

Memphis Bleak (51:50)

Yes.

Nick Cannon (51:51)

And there's nothing wrong with that. It's a free form to talk your. Yes, we love it. But if you want to make some money, you make that content that everybody get. Because at the end of the day, these platforms, as much as we think it's about the content, it's an advertising business. This. And the advertisers have shifted from television, Television, like. And they spend all of their money where the eyeballs are and where they can actually have the ability to really understand the analytics of the money that they're spending. It's a safe bet. And the safest bet, the safest content is family content. So that to me, just figuring out like you can create and make your own bet with your own family. And it's really people at that level that's provide for their family, just making videos with their kids, making millions.

Memphis Bleak (52:41)

Trust me. I'm telling you, my daughter, she's seeing and she mimicked me all day.

Nick Cannon (52:45)

Cause that's the people who are spamming most times. Them kids with them iPads, they phones.

Memphis Bleak (52:50)

She watching all them little kids.

Nick Cannon (52:51)

We're consuming more content now than ever before in history.

Memphis Bleak (52:55)

I can believe it. Cause we don't put the phone down. Everything is through the phone. Anything, even the news comes through the phone.

Nick Cannon (53:00)

Through the phone.

Memphis Bleak (53:01)

I learned what happens in the world on Twitter before they actually talking about it on television all the way. It's insane how it goes that way.

Nick Cannon (53:09)

Nah. So that's what if I had to see it, it's gonna. We're empowering the next generation and we're. And content. Like, that's the thing. Even I feel like fame is gonna go away. It's crazy. Like, I think what it's gonna go away. Cause everybody gonna be famous. Andy Warren just said that shit back in the day. Said in the future, everybody gonna be famous for 15 minutes and it's gonna be more about. And we already witnessing it. It's almost like what people would do. And it really is the core of clout chasing. It's what it's attention. You know what I'm saying? Tension is the new craft, yo. Like, everybody just want that. That one hit. And then some of them get it and don't know what to do it and get addicted and then literally sell. Your family will sell everything just for that attention.

Memphis Bleak (53:53)

Yeah.

Nick Cannon (53:54)

You know, and it's like. So that's the bad side of where it's going. But the good side is if you know how to control it and you know that balance. It's literally people are sitting around watching people stream 24 hours a day. And they making bread, just keeping the camera on.

Memphis Bleak (54:12)

I'm mad. I didn't pay attention when my son was younger. Cause my son used to watch YouTube of people playing the game. And I used to be like, yo.

Nick Cannon (54:22)

Why did he just go play?

Memphis Bleak (54:23)

Just go play the game? Like, how you want to watch him play in the game that you just told me buy you?

Nick Cannon (54:28)

Yeah, I just call him money. Yeah.

Memphis Bleak (54:30)

But I didn't understand.

Nick Cannon (54:31)

This is the communal experience that I had a black like, oh, I'm learning from him. I feel like he's my friend because he playing in his room. I'm in my room watching him. And now they be talking and watching this person and playing. And it's like. It's a whole different level, you know? Like, you know, my oldest is 14 and he on it. You know what I mean?

Memphis Bleak (54:53)

Listen, 14, I say to you, I'm gonna keep it all the way real. You got about a good three more years for. He gonna be like. Like, pops, you. I ain't. I'm outside Pops in anger with you today.

Nick Cannon (55:06)

He is. He like his daughter. Cause they twins. Monroe, she with me. She want to lock in whatever. Yo, my son, like, I ain't wanted that.

Memphis Bleak (55:15)

Yo, my son, he 22 now.

Nick Cannon (55:17)

Yeah, yeah.

Memphis Bleak (55:18)

He ain't Checking for Pops. Cause Pops got the check.

Nick Cannon (55:21)

That's the straight up on the phone ring.

Memphis Bleak (55:23)

Some drip cops.

Nick Cannon (55:25)

What's he got to ask? Now he's like, yo, I ran this. Just letting you know. Cause I don't want him to cut the card off and think you're fraud. Like, you know the whole game. He was like. I told him, I'll tell you.

Memphis Bleak (55:36)

You going to cut me off. That's right. You going to be like, who spent 1200 on something? What? That wasn't me.

Nick Cannon (55:42)

Exactly.

Memphis Bleak (55:42)

That's a fact. These kids is crazy.

Nick Cannon (55:45)

I was like, I ain't even give you my card number. How you get in there?

Memphis Bleak (55:48)

You know one thing I never asked you, bro. What part? Where you from? What part of the city you from?

Nick Cannon (55:55)

You know, it's crazy. Everybody always asks me that. I was born in San Diego, California.

Memphis Bleak (56:01)

Yo. So how the hell you ended up in New York?

Nick Cannon (56:05)

Being young, hustling.

Memphis Bleak (56:07)

I love it.

Nick Cannon (56:08)

I'm always outside.

Memphis Bleak (56:09)

I love it. Niggas said, mom, I'm catching the flight.

Nick Cannon (56:12)

Literally catching me. I was In New York 15, 16 years old.

Memphis Bleak (56:16)

Yes. Cause we was moving around. I was 15. We was moving around together. That's why I always thought you was from New York. And then I said to my wife, she was like, I don't think he from New York.

Nick Cannon (56:25)

But, like, when I was out there, Harlem, you know what I mean? Queens, you know, I was moving around real heavy at the time. God rest his soul. With Chris Lighty.

Memphis Bleak (56:35)

Oh, yes.

Nick Cannon (56:36)

So that's how. That's who was really even, like, showed me. Yeah. Like, that's who introduced me to everybody. Cause I was a kid, and he had Violator, you know, and that. You know, I'm 16 years old with the black Averex.

Memphis Bleak (56:53)

That's right. That's right.

Nick Cannon (56:54)

You know what I mean? Like, and I'm just. I'm in the tunnel. You know what I mean? Like, Chris Lyon is the first person to take me to the tunnel with Flex, saying, like, who the fuck is this kid in here? And I'm seeing how y' all move, and I'm like, yo, shit was different. I knew it was different. It's 96, 97 type.

Memphis Bleak (57:12)

It was different.

Nick Cannon (57:13)

Yeah. And that's when I felt like I had got accepted before I even got down with them. I was just a young kid trying to entertain. And it's funny, because I see these young kids doing. I see kids doing the same thing that I was doing. Like, their pops are bringing them up, too. Yo, he can spit, he can rhyme. Yo, he. And I'm like, I was that same little kid that just was like, yo. And people looked out for me.

Memphis Bleak (57:34)

That's right.

Nick Cannon (57:35)

People respected. Because it could have went way less. Cause I was literally a kid outside by myself, catching flights, moving around on the train.

Memphis Bleak (57:43)

That's so crazy.

Nick Cannon (57:45)

God covered me, man. Because like, I could have. And I. I seen some ill shit, but I was always able to move. And people like, nah, that's a good kid. He gonna do his thing.

Memphis Bleak (57:56)

Once you got that path set for you, man, only you can deter yourself from it. Like me watching you, I always felt like you were the younger Will Smith folks.

Nick Cannon (58:07)

That's it. And that's what it was. And even at some point in time, like, Will gave me my first official record deal and my first official television and put me in my first movie, men in black 2.

Memphis Bleak (58:17)

Oh yeah.

Nick Cannon (58:20)

And then made the call. Cause everybody was auditioning for Drumline. When it was down to me and one other cat. He made the call to the head of Fox. Cause he had just did Independence Day. It was like, yo, this is the kid so shouts out to Big Will. He looked out for me on so many levels. I wrote a script when I was like 17 for my own TV show. He bought it, signed me up. Up. All that shit. Yeah. And that's actually how I met Tone from the track master. Yeah, yeah, yeah. Being in the session, he still spin. He just dropped his crazy right now, big bro. Yeah, he going crazy, crazy right now.

Memphis Bleak (58:57)

Freestyling all cosmic cavs. He outside.

Nick Cannon (59:00)

I know all my accident.

Memphis Bleak (59:02)

He ain't playing. Yo, he got.

Nick Cannon (59:05)

He doing what the fuck you want to do.

Memphis Bleak (59:07)

That's what you do. That's what music is about. It's about having fun and expressing artist.

Nick Cannon (59:11)

And he reached such a level that.

Memphis Bleak (59:13)

You do whatever you want to do, man. I'm not knocking Willie. Do your thing, cuz he got the bag to do whatever this.

Nick Cannon (59:20)

I'm going to ask you this question. Being the fact that you've always maintained being who you are, staying true, being solid, being connected to the streets, but have witnessed shit that is unfathomable levels of success and money. How does one stay so connected? Cause that's what. Like, even when I, you know, I love Will, but he not connected the way he once was to us. You know what I mean? Like. Cause I. And it's not. It's just because you get to such a. You create your own world. Like J and B have created their own world. Like Mariah, that's her own world. Like that's the closest I ever got to somebody who has their own worlds. Like, not. Not, like, yo, you got your own money. Yo, you did. Like, you can make. If you want it to rain, it can rain.

Memphis Bleak (60:20)

If you want it to be cold.

Nick Cannon (60:21)

Outside, if you want to see a movie that ain't out yet, you can make it cold, they can bring that shit. You know what I mean? Like, it's that level of, like, it ain't even about the amount of money. It's. You just got your own world. You could be on a village and not talk to nobody for months, then bounce back. So. But everybody else gotta operate in the same world. That is the everyday grind and struggle. How does one maintain to be like, yo, I can still pull up on the block if I want to, but then at the same time, I see what's going on in the executive suites and. Cause, like, cats like you are the conduit of, like, keeping people of. Like, yo, you know, they saying this. Yeah, yeah, you know this is happening. You might want to adjust like this because you can live in both spaces.

Memphis Bleak (61:14)

I feel like it's the number one rule where they say, never forget where you come from.

Nick Cannon (61:19)

Right, right.

Memphis Bleak (61:20)

Like, I'm always still gonna be attached to my roots. Like, no matter what. Like what we call it the hood newspaper. I could be in Malibu. I'm still subscribed to the hood newspaper. For some reason, it's gonna come through my phone. And I'm like, yo.

Nick Cannon (61:35)

Japanese, this kid, this girl.

Memphis Bleak (61:38)

So I feel like it's the company I kept and the family that I built with my brothers that keep me grounded. And I believe that's why guys like me, Emory, tata, OG won. We are those guys for Jay.

Nick Cannon (61:54)

Yeah, yeah, yeah.

Memphis Bleak (61:55)

Because, you know, everybody in their life get to a point where you up here.

Nick Cannon (61:59)

Yeah. And you can't even hear. You're on different frequency. You can't even hear what's going on.

Memphis Bleak (62:03)

No, but you need that person that can still tell you. Take the cape off, get back down here to earth, put the Clark Kent suit on.

Nick Cannon (62:11)

Big fact, you know, so.

Memphis Bleak (62:13)

And I think that's what kept me grounded. And I didn't really work for this position. To me, I felt like I rapped to be known in high school, known girls, you know what I'm saying? I didn't know you can be all over the world like this. So when I seen Jay, remember, that's just my guy from my building. Like, yo, dawg, I rap. I wanna rap with. He like, let me answer. Then he like, all Right.

Hunter (Host of Hunting for Answers) (62:41)

Cool.

Memphis Bleak (62:41)

You with me now?

Nick Cannon (62:42)

Yeah.

Memphis Bleak (62:42)

So it was just that easy. So I never wanted to feel like I gotta turn my back or put my shoulder. Like, even when people see me and be like, yo, let me get a picture. I take a picture for everybody.

Nick Cannon (62:53)

Everybody.

Memphis Bleak (62:54)

Because it's like, the ones I understand the guys who be like, nah, no time. Cause they had a hard time. They got their demo tapes tossed out. They had to wait in the rain or.

Nick Cannon (63:03)

And it ain't even like they tried to diss you. It's like they just on a different frequency. Yeah.

Memphis Bleak (63:07)

And it's like, I'm going this way, man. I'm just so appreciative that I felt like I ain't supposed to be here. You even know who I am? Yeah. Take this picture. Like, I don't run from paparazzi. They run from me. Cause remember, paparazzi want to take the pictures of the people who run it.

Nick Cannon (63:23)

Yeah. Yeah.

Memphis Bleak (63:23)

Me, I'm like, hey, cuh, I'm chilling. Flick it out. They overall flick me. Now they get one, they like, he liked us real good, so. So that's what I think keeps me here. And then the honesty. Just like you said, being honest, telling the truth, speaking your truth. People can see and can tell when you frauding, bro.

Nick Cannon (63:44)

Because. But, like, y' all talk about legacy. I mean, like, you a icon for the culture.

Memphis Bleak (63:51)

It's real shit, my brother.

Nick Cannon (63:53)

You know what I mean? Like, when you think about the first. When n heard you and gay spitting back and forth like it was a movie.

Memphis Bleak (64:01)

Yes.

Nick Cannon (64:01)

Like, we never saw the music video, but we could hear like, y'.

Hunter (Host of Hunting for Answers) (64:05)

All.

Nick Cannon (64:05)

Y' all was making a move. Y' all made Marcy feel like, oh, it was good fellas, bro.

Memphis Bleak (64:09)

They have tours that go through Marcy.

Nick Cannon (64:11)

Yeah.

Memphis Bleak (64:12)

You know, like that come to our building. Like, they leave the city, 42nd street.

Nick Cannon (64:16)

Come to iconic shit.

Memphis Bleak (64:18)

They have the white girls in front of the Marcy side like this. I be bugging like, yo, it's a tour to see the projects.

Nick Cannon (64:26)

That's how you know that's Beatles level shit.

Memphis Bleak (64:28)

Yeah, no, it's different about. That's what you are, man. When that. Like, when I told my dogs, like, even after the Breakfast Club interview, and I'm telling niggas, they like, yo, you really know, nigga. I'm like, yeah. They like, nigga, that's fucking Will Smith to us. Why you ain't never getting no movies in N?

Nick Cannon (64:46)

Like.

Memphis Bleak (64:46)

Cause I'm not. I don't know how to act, dog. You seen me at state property they killed me quick.

Nick Cannon (64:54)

Hilarious. That's classic too, though.

Memphis Bleak (64:56)

Word up. And you know I ain't even read that script, bro. Oh, I swear I read that on Fly. Like, I told them, yo, whoever the killer is, that's me. They like, all right, cool. So then when the day when it was time for me to die, I'm like, who wrote that part? Like, we gotta change the script. So the dude was like, you never read the script link? I'm like, no. Y' all just give me my lines every day. And I go hard.

Nick Cannon (65:19)

So it's like, I die, yo.

Memphis Bleak (65:22)

Straight up, yo. I was pissed. Like, no way. Then I see Nori when they was doing part two, he like, yo, you in the movie Nori.

Nick Cannon (65:31)

You saw the shit.

Memphis Bleak (65:32)

You saw part one. It killed me. Unless I come back as a zombie, I'm not in prison.

Nick Cannon (65:36)

You are too, with some science fiction.

Memphis Bleak (65:41)

But nah, man.

Nick Cannon (65:42)

Classic.

Memphis Bleak (65:43)

I appreciate you everything, man. Like I said for stopping by, we hit our goddamn time this time, you know what I mean?

Nick Cannon (65:50)

We just get y' all another 30.

Memphis Bleak (65:51)

Word up. We in there. Cuff my G. I ain't gonna hold you. I know you going to Boca. Bo time.

Nick Cannon (65:58)

Yeah, go get this money.

Memphis Bleak (66:00)

That's right. You already know, man. Love, my brother.

Nick Cannon (66:03)

Love.

Memphis Bleak (66:07)

For more podcasts from iHeartRadio, visit iHeartRadio app, Apple Podcasts, or wherever you listen to your favorite shows at. And you can follow me on any social media platform under the name Memphis Bleak. You see anybody frauding, flag them.

Dr. Scott Barry Kaufman (66:25)

I'm Dr. Scott Barry Kaufman, host of the Psychology Podcast. Here's a clip from an upcoming conversation about how to be a better you.

Dr. Scott Barry Kaufman (continued) (66:32)

When you think about emotion regulation, you're not going to choose an adaptive strategy which is more effortful to use unless you think there's a good outcome. Avoidance is easier. Ignoring is easier. Denials easier. Complex problem solving takes effort.

Dr. Scott Barry Kaufman (66:48)

Listen to the Psychology podcast on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

Hunter (Host of Hunting for Answers) (66:54)

Short on time, but big on true crime. On a recent episode of the podcast Hunting for Answers, I highlighted the story of 19 year old Lachey Dungey. But she never knocked on that door. She never made it inside. And that text message would be the last time anyone would ever hear from her. Listen to Hunting for Answers from the Black Effect Podcast Network on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

Public Service Announcer (Ad Council / American Lung Association) (67:24)

How serious is youth vaping?

Nick Cannon (67:26)

Vaping?

Public Service Announcer (Ad Council / American Lung Association) (67:27)

Irreversible. Lung damage serious. 1 in 10 kids vape serious. Which warrants a serious conversation from a serious parental figure like yourself, not the seriously know it all sports dad or the seriously smart podcaster. It requires a serious conversation that is best had by you. No, seriously, the best person to talk to your child about vaping is you. To start the conversation, visit talkaboutvaping.org, brought to you by the American Lung association and the adcom.

Emily Tish Sussman (67:55)

Have you ever wished for a change but weren't sure how to make it? Maybe you felt stuck in a job, a place, or even a relationship. I'm Emily Tish Sussman and on she Pivots I dive into the inspiring pivots of women who have taken big leaps in their lives and careers.

Nick Cannon (68:09)

I'm Gretchen Whitmer.

Hunter (Host of Hunting for Answers) (68:10)

Jodi Sweetie, Annika Patton Elaine Welteroth. Learn how to get comfortable pivoting because your life is going to be full of them.

Emily Tish Sussman (68:16)

Listen to these women and more on she Pivots now on the iHeartRadio app, Apple Podcasts or wherever you get your podcast Podcasts.

Hunter (Host of Hunting for Answers) (68:25)

This is an I Heart podcast.