Podcast
Rocket Fuel: Youth Marketing
Hosted by Rocket · EN
A series of conversations at the intersection of Commerce, Culture and Creativity with a focus on youth and marketing.
Each week, our host James Erskine (CEO of Rocket, Podcaster and Entrepreneur) will be joined by guests such as Rory Sutherland (Behavioural Economist), Paul Samuels (Vice President of AEG) and Emma Sayle (CEO of Killing Kittens).
He'll be finding out a bit about them, what their role encompasses and about the businesses they work for. Asking them what really motivates, mobilises and fuels young people to take action.
This is Rocket Fuel.
Hosted on Acast. See acast.com/privacy for more information.
15episodes
Episodes
Newest firstAll episodes
Toy Fair 2026 pt 2
Feb 500:23:40Tap to summarizeYou are not mistaken we are in your feeds again as promised with the 2nd part of our annual work trip out to The London Toy Fair!In this series of interesting convos we kick off with industry giants in the world of board games and TCG Asmodee who has some fantastic advice not just for The Toy Fair but also for life. Then Jake goes and chats with Froghall Games who is an independent games publisher about what it takes to be indy in a room of giants. James then returns for our final 2 conversations of this episode with new to the halls of The Toy Fair London Motordayz who are more than just RC Cars and The Puppet Company 10 year veterans of the show and a cross generational brand.If you enjoyed this why not give us a 5 star review and share it with someone who will also get something out of this too.———————Follow James @JamesErskine https://bsky.app/profile/jameserskine.bsky.socialFollow Rocket @WeAreRocketHQ instagram.com/wearerockethqFollow James on LinkedIn linkedin.com/in/jameserskine)Follow Rocket on LinkedIn https://www.linkedin.com/company/wearerocket/wearerocket.co.uk/Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing ExpertsIt is Hosted and Produced by James ErskineProduced and Edited by Jake Aspey linkedin.com/in/jakeaspey/Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
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Toy Fair 2026 pt 1
Jan 2900:38:00Tap to summarizeWe are so back! That is right rocket fuel the podcast about youth, parent marketing and culture has slid back into your podcatcher feeds with what is turning into a bit of a yearly tradition for us here at Rocket HQ. Yes we are back on the ground at The London Toy Fair and this year we spoke to so many interesting people we have actually had to split it in to 2 part!But who did we talk too, I hear you cry! Well cry no more as we kick off this 1st episode with 3rd time on the pod but this time with a new name, friends Precisify who give us a fantastic overview of current trends being echoed throughout the halls and where the world of youth marketing is going with laws internationally hitting the internet and more. Then our reporters on the ground Sam and Jake talk to Halilit & Jura Toys who are both child development toy brands stepping in to the world of influencer marketing and what that means for their brands who are talking to an audience of saturated advice. We wrap up this part with Jake and Sophie talking to MV Sports & Lip Smacker who are 2 brands that are traversing the world of IP and how they leverage those to sell products.Next episode we are still at The Toy Fair and we talk with industry giants and 1st timers at the convention. If you enjoyed this why not give us a 5 star review and share it with someone who will also get something out of this too.———————Follow James @JamesErskine https://bsky.app/profile/jameserskine.bsky.socialFollow Rocket @WeAreRocketHQ instagram.com/wearerockethqFollow James on LinkedIn linkedin.com/in/jameserskine)Follow Rocket on LinkedIn https://www.linkedin.com/company/wearerocket/wearerocket.co.uk/Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing ExpertsIt is Hosted and Produced by James ErskineProduced and Edited by Jake Aspey linkedin.com/in/jakeaspey/Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
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Paolo & Francesca Pini - Nubridge Publishing
Dec 1601:08:52Tap to summarizeBonjour! Hola! How are you doing today? Welcome to this episode of Rocket Fuel. A podcast that talks with interesting people who intersect that middle point between youth marketing and youth culture.Today we aren't just showing off our ability to Google how to say hello in two other languages. We are talking to two language experts who are at the forefront of getting young people to learn a second language from an early age in both the school and at home. We're having a chat with Francesca and Paolo Pini of Nubridge Publishing. They have two products. The first one is Language Angles. This is a programme and course of interactive curriculum-led lessons for primary school lessons. Developed by Francesca whilst she was a teacher herself. The second, a gamified app designed not just to be fun but to complement the lessons kids are learning at school, be that with the Language Angles structure or not. This app is called Glurbs and kids love it and adults are seeing their kids engaged in learning a second language with results.We talk to Paolo and Francesca Pini about why learning a second language is so important. How being a teacher really defined Language Angles and its ability to support teachers best. How Glurbs came to be and how it keeps kids engaged with positive screen time. And then, as we always do, we ask Paolo and Francesca Pini for their rocket fuel.———————Follow James @JamesErskine https://bsky.app/profile/jameserskine.bsky.socialFollow Rocket @WeAreRocketHQ instagram.com/wearerockethqFollow James on LinkedIn linkedin.com/in/jameserskine)Follow Rocket on LinkedIn https://www.linkedin.com/company/wearerocket/wearerocket.co.uk/Contact Paolo on LinkedIn https://www.linkedin.com/in/paolo-pini-8804602aa/Contact Franceca on LinkedIn https://www.linkedin.com/in/francesca-pini-3961a02b6/https://nubridgepublishing.com/Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing ExpertsIt is Hosted and Produced by James ErskineProduced and Edited by Jake Aspey linkedin.com/in/jakeaspey/Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
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Story House Egmont - Jaime Smith Creative Director
Nov 1800:53:30Tap to summarizeMagazines. Do you remember those? If you are like the majority of people you probably thought that they were majoritively over in society... that tiny bit of your local corner shop or supermarket you walk past and not even had a gander at. Well in the world of the children's market they are thriving! Children's magazines are filling that gap that the modern parent are screaming for!So we had a chat with Story House Egmont. More importantly we spoke with Jaime Smith who is the Creative Director at Story House Egmont. Jaime and James talk a bit about where Jaime got his start in the boom of gaming mags of the 90s early 00's and how the audience of magazines has or has not changed. We talk about giving children and also importantly parents back a "Me Time Moment", what that means and why magazines fill that gap. And we even talk about where magazines fit in to the world of making education fun for children of all ages. Then as we always do we ask Jaime Smith, Creative Director of Story House Egmont for his... Rocket fuel!If you know someone or your self want to be on the podcast reach out below. Or if you wanna know more about the what the Small Agency of The Year can do for you and your brand why not check us out on our socials and website! We would love to have a coffee with you!———————Follow James @JamesErskine https://bsky.app/profile/jameserskine.bsky.socialFollow Rocket @WeAreRocketHQ instagram.com/wearerockethqFollow James on LinkedIn linkedin.com/in/jameserskine)Follow Rocket on LinkedIn https://www.linkedin.com/company/wearerocket/wearerocket.co.uk/Contact Jaime on LinkedIn linkedin.com/in/jaimesmithcreativehttps://www.storyhouseegmont.co.uk/Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team atthe award winning Rocket Youth & Parent Marketing ExpertsIt is Hosted and Produced by James ErskineProduced and Edited by Jake Aspey linkedin.com/in/jakeaspey/Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
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PromoComply - Sage Franch CEO & Founder
Sep 3000:37:20Tap to summarizeMoney money money, must be funny, in the world of the fin-fluencer. Yes, Finfluencers (financial influencers) and their rise in the last 5 years has been a fascinating watch. It is a newer area of the influencer niche world growing in the mainstream fast and financial institutions have seen this and jumped on board. From banks to credit companies to money saving schemes they all now have influencer budget to try and convince the people like me and you to use their latest products and services. With this though comes its own challenges as regulations around money and financial services are hard to navigate let alone adding in the world of marketing regulations too.So this is where our guest comes in. Meet Sage Franch. She is the CEO of PromoComply a business that figured out a way to make this easier not just for the financial sector but also for the marketing sector too when it comes to each others regulations and making sure everyone is above board. So we talk to Sage about the world of fintech and finfluencer. What have been the challenges of past and what are the challenges of the future of the industry? How does PromoComply fit in this world and provide intelligent and thoughtful use of AI to the finical markets? and then we ask Sage Franch, CEO of PromoComply, for her, rocket fuel. And if you think you would be a great guest on the show or wanna get in touch with us about the work we do here at Rocket (we just won the International CMA for best small agency of the year 2024 award) then get in touch with us and drop us a line. info@wearerocket.co.uk———————Follow James @JamesErskine (https://bsky.app/profile/jameserskine.bsky.social)Follow Rocket @WeAreRocketHQ (instagram.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (https://www.linkedin.com/company/wearerocket)wearerocket.co.uk/Contact Sage on LinkedIn (linkedin.com/in/sagefranch)https://www.promocomply.com/Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing ExpertIt is Hosted and Produced by James ErskineProduced and Edited by Jake Aspey (https://www.linkedin.com/in/jakeaspey/)Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
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Stand Up To Cancer - Andy Steig
Aug 100:52:25Tap to summarizeStand Up To Cancer is one of those charities you have probably heard of. If you are in the UK you would have seen their massive campaigns they do every year with Channel 4's programming schedule. And in the US you would have seen their massive campaigns integrating sports and celebrities from MLB all the way to Dolly Parton. But did you know that their is a world of philanthropic content creators who, through out the year, raise a absolutely massive amount of money for the cause.So we spoke with Andy who is the influencers & Gaming Community Director at Stand Up To Cancer. He also use to be a reality TV producer with credits such as Gordon Ramsay's Kitchen Nightmares. He gives us the lowdown on celebs vs creators. He lets us into the world of creators for good. He chats to us about the UpToUs campaign the yearly influencer charity drive every August and also a bit about his love for retro video games! Oh, and of course we ask Andy, for his, rocket fuel!And if you think you would be a great guest on the show or wanna get in touch with us about the work we do here at Rocket (we just won the International CMA for best small agency of the year 2024 award) then get in touch with us and drop us a line. info@wearerocket.co.uk———————Follow James @JamesErskine (https://bsky.app/profile/jameserskine.bsky.social)Follow Rocket @WeAreRocketHQ (instagram.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (https://www.linkedin.com/company/wearerocket)wearerocket.co.uk/Contact Andy on LinkedIn (https://www.linkedin.com/in/andysteig/)Stand Up To Cancer: https://standuptocancer.org/SU2C Creator Programs: https://su2cstreamteam.org/Up2Us Event Page: https://su2cstreamteam.org/up2us/Personal handle across platforms: @LoveRetroBTWRocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing ExpertIt is Hosted and Produced by James ErskineProduced and Edited by Jake Aspey (https://www.linkedin.com/in/jakeaspey/)Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
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Crossing The Streams Podcast - MoreAmor
Jul 1800:56:19Tap to summarizeGoing live in the days of television was a once in a year event. It was the thing that if you missed you were out of the loop of a cultural moment. These days going live is as easy as whipping out the super computer in your pocket and pressing a couple of buttons. So we went out and found an expert in the live streaming space, someone who has been live streaming on Twitch (the current market leader for live streaming content creators) before the platform was even called Twitch.We found Amor. He has a podcast called Crossing The Streams where he interviews other live stream content creators, big and small, and all in various niches that honestly we didn't know were even making this kind of content until we found him. We find out about Amor's history as a live streamer, we talk about his podcast and what he has learned along the way, we find out how brands get it wrong and get it right when it comes to working with these kind of creators, and, most importantly we ask Amor, for his, rocket fuel.And if you think you would be a great guest on the show or wanna get in touch with us about the work we do here at Rocket (we just won the International CMA for best small agency of the year 2024 award) then get in touch with us and drop us a line. info@wearerocket.co.uk———————Follow James @JamesErskine (https://bsky.app/profile/jameserskine.bsky.social)Follow Rocket @WeAreRocketHQ (instagram.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (https://www.linkedin.com/company/wearerocket)wearerocket.co.uk/Contact Amor on Twitch (twitch.tv/moreamor)And you can find his podcast Crossing The Streams on all good pod-catchers and YouTube (https://www.youtube.com/watch?v=XJw0df3EK9k&list=PLSGuPZ0MYKvd1O9TryAI_XnFBCr7r8-Yn)Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing ExpertIt is Hosted and Produced by James ErskineProduced and Edited by Jake Aspey (https://www.linkedin.com/in/jakeaspey/)Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
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The Goliath Ride 2025 - Richard & Rory from Goliath Toys
May 2, 202500:45:05Tap to summarizeWhat's better in this world than toys? Not a lot... and. we think so too. That is why we spoke this month with Rory Edwards and Richard Sutcliffe, they work for Goliath one of the best toy brands out there! You may remember them as being the makers of the Thunderbirds toy range or you may have amongst all your board games a couple of theirs that the kids just keep begging to play!So we spoke with them all about what it is like to work in a toy company. The safety that goes in to a Goliath product and even try to find out how they come up with their next best toy!We also spoke with them about their epic 600km cycle ride from their office in Reading to the head office the Netherlands! We even sponsored them and will be on their cycle jerseys the whole way!We think its such a good cause you should sponsor them too and you can here https://www.justgiving.com/page/vivid-goliath-group-1732698383177?utm_medium=FR&utm_source=CLAnd if you think you would be a great guest on the show or wanna get in touch with us about the work we do here at Rocket (we just won the International CMA for best small agency of the year 2024 award) then get in touch with us and drop us a line. info@wearerocket.co.uk———————Follow James @JamesErskine (https://bsky.app/profile/jameserskine.bsky.social)Follow Rocket @WeAreRocketHQ (instagram.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (https://www.linkedin.com/company/wearerocket)wearerocket.co.uk/Contact Rory on LinkedIn https://www.linkedin.com/in/rory-edwards-35a42639/Contact Richard on LinkedIn https://www.linkedin.com/in/richard-sutcliffe-02792842/Here is the link to the fundraiser again https://www.justgiving.com/page/vivid-goliath-group-1732698383177?utm_medium=FR&utm_source=CLRocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing ExpertIt is Hosted and Produced by James ErskineProduced and Edited by Jake Aspey (https://www.linkedin.com/in/jakeaspey/)Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
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Author & Content Creator - Brian Saviano
Apr 15, 202500:45:20Tap to summarizeWhat does it mean in the modern day to be a content creator? Well we have gone a long way from the idea of someone in their bedroom with camcorder and a ukulele... They are the future of entertainment empires and Brian Saviano a.k.a Bricks'o'Brian is not an exception to that. BrIan has been building his brand over the years and a community that follows which has evolved in to one of his brightest ideas known as the Pro Gamers Guide. A series of children's books to inspire kids who want to be the next influencer, professional gamer, streamer or content creator to do so, but to do so with the ideas of healthy work life balance and habits.We talk to Brian about his 1st 2 self published books, his history of being a content creator and the healthy habits he has picked up along the way. We ramble around his plans for the future of the brand and where he wants to take it. Then as we always do we find out what Brian knows about youth audiences and of course we ask him for his rocket fuel.And if you think you would be a great guest on the show or wanna get in touch with us about the work we do here at Rocket (we just won the International CMA for best small agency of the year 2024 award) then get in touch with us and drop us a line. info@wearerocket.co.ukDon't forget to support Brian's new book here https://www.kickstarter.com/projects/bricksobrian/pro-gamers-guide-to-defeating-trolls Launching on the 26th of April 2025———————Follow James @JamesErskine (https://bsky.app/profile/jameserskine.bsky.social)Follow Rocket @WeAreRocketHQ (instagram.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (https://www.linkedin.com/company/wearerocket)wearerocket.co.uk/Contact Brian on LinkedIn (https://www.linkedin.com/in/briansaviano/)https://www.progamersguide.com/Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing ExpertIt is Hosted and Produced by James ErskineProduced and Edited by Jake Aspey (https://www.linkedin.com/in/jakeaspey/)Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
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Newsworks - Heather Dansie
Mar 18, 202500:49:26Tap to summarize(read in a historically inaccurate news seller of the victorian era) Hear all about it! Hear all about it! The Rocket Fuel podcast has Newsworks on show to talk about their latest research!Yes that is right! We are back with the latest episode of Rocket Fuel. This month we have Heather Dansie join us for a chinwag about Newsworks and their latest research all about how young people engage with the news. It is super interesting and fascinating what they have found about the news habits of Gen Z. Do they engage with it? Do they go to traditional sources such as news sites or newspapers or are they seeking out alternative places? Do these alternative places serve the right news in the right way and responsibly? All of these questions and more are answered in this episode. With the way the world looks currently, news is very very important. Let us know your thoughts and if you think you would be a great guest on the show or wanna get in touch with us about the work we do here at Rocket (we just won the International CMA for best small agency of the year 2024 award) then get in touch with us and drop us a line. info@wearerocket.co.uk———————Follow James @JamesErskine (https://bsky.app/profile/jameserskine.bsky.social)Follow Rocket @WeAreRocketHQ (instagram.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (https://www.linkedin.com/company/wearerocket)wearerocket.co.uk/Contact Rachel on LinkedIn (https://www.linkedin.com/in/heather-dansie-997a2922/)https://newsworks.org.uk/Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing ExpertIt is Hosted and Produced by James ErskineProduced and Edited by Jake Aspey (https://www.linkedin.com/in/jakeaspey/)Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
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