Money money money, must be funny, in the world of the fin-fluencer. Yes, Finfluencers (financial influencers) and their rise in the last 5 years has been a fascinating watch. It is a newer area of the influencer niche world growing in the mainstream fast and financial institutions have seen this and jumped on board. From banks to credit companies to money saving schemes they all now have influencer budget to try and convince the people like me and you to use their latest products and services. With this though comes its own challenges as regulations around money and financial services are hard to navigate let alone adding in the world of marketing regulations too.

So this is where our guest comes in. Meet Sage Franch. She is the CEO of PromoComply a business that figured out a way to make this easier not just for the financial sector but also for the marketing sector too when it comes to each others regulations and making sure everyone is above board. So we talk to Sage about the world of fintech and finfluencer. What have been the challenges of past and what are the challenges of the future of the industry? How does PromoComply fit in this world and provide intelligent and thoughtful use of AI to the finical markets? and then we ask Sage Franch, CEO of PromoComply, for her, rocket fuel.

And if you think you would be a great guest on the show or wanna get in touch with us about the work we do here at Rocket (we just won the International CMA for best small agency of the year 2024 award) then get in touch with us and drop us a line. info@wearerocket.co.uk

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https://www.promocomply.com/

Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing Expert

It is Hosted and Produced by James Erskine

Produced and Edited by Jake Aspey (https://www.linkedin.com/in/jakeaspey/)

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