Podcast
Roofing Success
Hosted by Jim Ahlin · EN
The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their processes, the lessons they learned, and how to find success in roofing.
19episodes
Episodes
Newest firstAll episodes
Inside a Marketing Expert’s Mind: The Strategy Behind Launching Owl Roofing with Tim Brown
1w ago01:11:43Tap to summarizeWhat happens when one of roofing’s top marketers launches his own roofing company?In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Tim Brown to break down the strategy behind launching Owl Roofing.From choosing a memorable brand name and testing yard sign messaging, to building a retail-first roofing company powered by SEO, Google Ads, AI search, and strong branding, Tim shares the real-world marketing playbook he’s using to grow fast in a competitive market.They also dive into:• Why branding can LOWER your cost per lead• How to dominate a tight local market instead of chasing everyone• What roofing companies need to do now to show up in ChatGPT and AI searchIf you want to build a roofing company people remember and search for, this episode is packed with practical insights you can apply right away.Connect with Tim: https://www.facebook.com/invigorated/https://www.linkedin.com/in/tim-brown-%F0%9F%AA%9D-3160bb35/https://www.instagram.com/timishness/https://owlroofing.com/https://hookagency.com/Listen to the episode on Spotify & Apple Podcasts (307) 👇🎧 https://roofingpod.com/spotify🍏 https://roofingpod.com/apple-podcastsPODCAST SPONSORS: - Coast: https://roofingpod.com/Coast- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started- Day 41 Thrive: https://roofingpod.com/day-41-thriveIG: https://www.instagram.com/roofingsuccess/FB: https://www.facebook.com/groups/roofingsuccessJoin Our Facebook Group: https://roofingpod.com/facebook📱 Text Jim @ (612) 512-1812 – Say Hi!💬 Leave Us a Review: https://roofingpod.com/reviewChapters: 00:00 Why Tim Brown Started Owl Roofing03:02 Building a Roofing Company From a Marketing Mindset05:05 Choosing the Perfect Roofing Brand Name09:01 How Google Sees Roofing Company Names11:28 Retail Roofing vs Storm Chasing Strategy13:20 Testing Yard Signs and Brand Messaging17:20 Radio Ads, Billboards, and Attention Marketing20:27 Marketing Budget Strategy for Roofing Companies24:03 Why Branding Lowers Your Cost Per Lead31:05 Creating the Perfect Roofing Customer Avatar34:45 SEO, Google Ads, and AI Search Optimization45:10 The Marketing Channels Driving Leads Right Now59:53 How to Rank in ChatGPT and AI Search Results
Transcribe →From $1,500 to a Multi-Million Dollar Business: The Blueprint for Market Domination with Mark Easton
2w ago01:04:37Tap to summarizeFrom $1,500… to a multi-million dollar roofing company.That’s the journey Mark Easton breaks down in this episode.He shares how Buccos Roofing started with just a few guys, one truck, and a simple belief… roofing is a real business, not just a trade. And over time, that mindset turned into a company doing over 1,000 installs a year.But this wasn’t overnight.We get into the long grind… years of reinvesting, figuring things out, and the moment that pushed Mark back into serious growth mode after hitting a plateau.You’ll also hear the strategies that helped him dominate his market. Like buying real estate instead of billboards to drive local leads… and how a free roof giveaway turned into both community impact and real revenue.We also talk about what’s happening right now with private equity in roofing… and what you need to do to stay competitive as the game keeps changing.If you want to grow a real company, build a strong team, and create something that lasts… this one’s for you.Connect with Mark: https://buccosroofing.comhttps://www.instagram.com/buccosroofing/https://www.linkedin.com/in/mark-easton-6a299734/Listen to the episode on Spotify & Apple Podcasts (306) 👇🎧 https://roofingpod.com/spotify🍏 https://roofingpod.com/apple-podcastsPODCAST SPONSORS: - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started- Day 41 Thrive: https://roofingpod.com/day-41-thrive- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRAIG: https://www.instagram.com/roofingsuccess/FB: https://www.facebook.com/groups/roofingsuccessJoin Our Facebook Group: https://roofingpod.com/facebook📱 Text Jim @ (612) 512-1812 – Say Hi!💬 Leave Us a Review: https://roofingpod.com/reviewChapters: 00:00 Why Perfection is Slowing You Down01:21 Meet Mark Easton & Buccos Roofing02:06 Starting with Just $1,50003:40 Why Roofing Was the Right Bet04:26 The First $23K Check Feeling05:06 Growing Into a Real Business06:46 10 Years of Reinvesting Everything08:56 The Best Investment: Real Estate11:02 The Ice Cream Stand That Changed Everything17:35 What Marketing Works Today18:21 The Free Roof Giveaway Strategy27:13 Building Strong Vendor Relationships35:19 When You Realize You’ve “Made It”40:50 Building a Team & Culture That Wins50:39 Private Equity is Changing the Game
Transcribe →The Real Stages of Growing a Roofing Business with Zachiary Kuper
3w ago00:52:05Tap to summarizeMost roofing businesses don’t fail because of bad sales… they fail because they don’t understand what stage they’re in.In this episode, Zachiary Kuper breaks down what growth really looks like—from getting off the ground to managing crews, sales teams, and the daily chaos that comes with scaling.With over 15 years in the industry, Zach shares what he’s learned building and running S&K Construction And Remodeling, where he now oversees multiple crews, sales reps, and project managers while staying deeply involved in sales and operations.You’ll hear how he approaches leadership, keeps his team moving, and delivers a customer experience that actually builds long-term success.If you’re trying to grow your company, build a stronger team, or figure out what comes next… this will help you see the path more clearly.Connect with Zachiary: https://skroofingandconstruction.comhttps://www.facebook.com/skconstructionremodelingListen to the episode on Spotify & Apple Podcasts (305) 👇🎧 https://roofingpod.com/spotify🍏 https://roofingpod.com/apple-podcastsPODCAST SPONSORS: - Coast: https://roofingpod.com/Coast- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started- Day 41 Thrive: https://roofingpod.com/day-41-thrive- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRAIG: https://www.instagram.com/roofingsuccess/FB: https://www.facebook.com/groups/roofingsuccessJoin Our Facebook Group: https://roofingpod.com/facebook📱 Text Jim @ (612) 512-1812 – Say Hi!💬 Leave Us a Review: https://roofingpod.com/reviewChapters:00:00 Starting a Roofing Business With No Brand00:32 From Beginner to $10M Roofing Business01:08 Why Starting at the Bottom Gives You an Edge02:35 The Real Reason He Started His Roofing Company04:52 Working 2 Jobs to Build a Roofing Business06:37 When Friends & Family Leads Dry Up09:03 Why You Must Learn Roofing Marketing Early12:26 How Saving Cash Sets You Up to Scale15:34 Door Knocking vs Buying Leads (What Works?)17:54 The Scaling Problem Most Roofers Face24:24 The Numbers That Control Roofing Profit34:21 How to Build Trust and Close More Roofing Sales47:05 Daily Habits to Stay Focused as a Business Owner
Transcribe →How to Scale a Roofing Company Without Losing Control with Josh Swisher
4w ago01:08:31Tap to summarizeScaling a roofing company sounds great… until everything starts slipping. More jobs, more people, more chaos. Suddenly you are stuck trying to hold it all together. In this video, Josh Swisher shares what it really takes to grow without losing control, based on his journey from tarp dragging to building a $10M+ company.Here’s what you’ll learn:- Why fast growth like $5M to $12M can break your business if you are not ready- The real reason throwing bodies at problems kills your margins- The 3 numbers that actually control your profit: revenue, margin, overheadThe big takeaway? You cannot do it all. Scaling takes the right people, real systems, and the discipline to make hard calls when it counts.Connect with Josh: https://northfaceconstruction.comListen to the episode on Spotify & Apple Podcasts (304) 👇🎧 https://roofingpod.com/spotify🍏 https://roofingpod.com/apple-podcastsPODCAST SPONSORS: - Coast: https://roofingpod.com/Coast- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started- Day 41 Thrive: https://roofingpod.com/day-41-thrive- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRAIG: https://www.instagram.com/roofingsuccess/FB: https://www.facebook.com/groups/roofingsuccessJoin Our Facebook Group: https://roofingpod.com/facebook📱 Text Jim @ (612) 512-1812 – Say Hi!💬 Leave Us a Review: https://roofingpod.com/reviewChapters:0:00 Why Most Roofing Companies Lose Control When They Scale0:28 How Josh Swisher Built a $10M Roofing Company From Scratch1:01 From Tarp Dragging to Business Owner at 152:30 The Real Reason He Started His Roofing Company4:49 How to Grow From $1M to $10M in Roofing6:36 Is the Roofing Market Slowing Down Right Now?9:00 The First Big Lesson in Delegation (And Why It Matters)12:25 Why Knowing Your Numbers Changes Everything14:11 The $5M to $12M Growth Mistake That Cost Him17:51 Why You Can’t Scale a Roofing Business Alone20:07 How to Delegate and Buy Back Your Time36:45 The Only 3 Numbers That Control Your Profit53:22 How to Build a Roofing Company You Can Sell1:01:00 Rebuilding Systems for Scalable Growth1:07:15 Final Advice to Young Roofing Entrepreneurs
Transcribe →Roofing Is Changing FAST… Most Owners Won’t Survive This Shift
Apr 1401:09:27Tap to summarizeThe roofing industry today doesn’t even look like it did a few years ago.In this conversation, Greta Bajrami Campoverde — COO & Co-Founder of Golden Group Roofing — shares what she’s seen building her company through it all. More talent is coming in. Tech, AI, and private equity are changing the game. And most companies are not ready. She breaks down how to attract (and keep) great people, why old-school leadership is failing, and what “brand” actually means (hint: it’s not your logo).If you’re running your company the same way you always have, this is your wake-up call. The companies that win next aren’t the toughest… they’re the ones who adapt, lead, and build something real.Learn more Greta and Golden Group Roofing: https://goldengrouproofing.com/https://www.linkedin.com/in/greta-bajrami-970916140/Listen to the episode on Spotify & Apple Podcasts (303) 👇🎧 https://roofingpod.com/spotify🍏 https://roofingpod.com/apple-podcastsPODCAST SPONSORS: - Coast: https://roofingpod.com/Coast- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started- Day 41 Thrive: https://roofingpod.com/day-41-thrive- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRAIG: https://www.instagram.com/roofingsuccess/FB: https://www.facebook.com/groups/roofingsuccessJoin Our Facebook Group: https://roofingpod.com/facebook📱 Text Jim @ (612) 512-1812 – Say Hi!💬 Leave Us a Review: https://roofingpod.com/reviewChapters:00:00 What Is a Brand in Roofing?03:43 Why Are More People Getting Into Roofing?08:00 Is Roofing Recession-Proof or AI-Proof?12:01 Why Do Roofing Companies Fail to Grow?16:16 How Do New Roofing Companies Beat Established Competitors?19:18 What Should a Roofing Company Brand Stand For?25:23 Why Do Roofing Companies Lose Their Standards Over Time?32:22 What Are the Biggest Problems in Roofing Operations?40:00 How Do You Improve Customer Experience in Roofing?49:46 Why Do Roofing Sales Reps Quit or Leave?55:45 How Do You Make Sure Roofing Jobs Stay Profitable?1:04:38 How Do You Build a Successful Roofing Company Long-Term?
Transcribe →The Problem With Copying $10M Roofing Companies
Apr 701:03:22Tap to summarizeMost roofing companies see what a $10M business is doing and assume they should copy it.The systems, the hires, the structure… it all looks like the path forward.But the truth is, that advice often doesn’t apply yet.In this video, we break down why copying bigger companies can actually slow your growth, create unnecessary complexity, and pull you away from what really matters at your stage.Because running a $10M playbook at $1M doesn’t make you grow faster… it usually creates problems you’re not ready to solve.Instead, you’ll learn how to focus on what actually moves the needle right now, so you can grow the right way.Watch this before you try to model your business after someone else.Listen to the episode on Spotify & Apple Podcasts (302) 👇🎧 https://roofingpod.com/spotify🍏 https://roofingpod.com/apple-podcastsLearn more about Dope Marketing:https://www.dopemarketing.com/Learn more about Dave: https://thedavidcarroll.com/PODCAST SPONSORS: - Coast: https://roofingpod.com/Coast- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started- Day 41 Thrive: https://roofingpod.com/day-41-thrive- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRAIG: https://www.instagram.com/roofingsuccess/FB: https://www.facebook.com/groups/roofingsuccessJoin Our Facebook Group: https://roofingpod.com/facebook📱 Text Jim @ (612) 512-1812 – Say Hi!💬 Leave Us a Review: https://roofingpod.com/reviewChapters:00:00 Why Copying $10M Companies Backfires00:26 The “Build to Sell” Trend Explained01:06 Businesses Are Scaling Faster Than Ever01:38 Getting Lost Following Big Company Advice03:11 Build to Sell vs Build for Yourself04:19 Why You Need to Define Your End Goal09:32 When Growth Stops Being About Money10:50 The Truth About Growth and Burnout15:30 Pullers vs Pushers in Your Business17:40 Why Big Business Advice Doesn’t Apply26:32 How to Identify Your Bottlenecks34:42 How to Actually Use AI in Your Business57:34 The Best Way to Start Using AI Today
Transcribe →The Biggest Trends Roofing Companies Need to Know in 2026
Mar 3101:05:22Tap to summarizeMost roofers already feel what’s wrong in their business…This just puts data behind it.In this conversation, we break down what’s actually happening in roofing right now using the Peak Performance Report—and a lot of it confirms what you already know.Speed to lead is too slow. Reviews are driving more business than people think. Automation is becoming a must. And poor communication is still one of the biggest reasons customers leave bad reviews.Nothing here is surprising. But what matters is what you do with it.The companies winning right now are building systems around this and creating a better customer experience from start to finish.If you take one thing from this… Fix your customer communication.When that improves, everything else follows—your close rate, your reviews, and your referrals.Listen to the episode on Spotify & Apple Podcasts (301) 👇🎧 https://roofingpod.com/spotify🍏 https://roofingpod.com/apple-podcastsDownload the 2026 Peak Performance Report: https://roofingpod.com/peak-performance-2026PODCAST SPONSORS: - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started- Day 41 Thrive: https://roofingpod.com/day-41-thrive- AI Roofing Revolution: https://roofingpod.com/airoofingrevolution- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRAIG: https://www.instagram.com/roofingsuccess/FB: https://www.facebook.com/groups/roofingsuccessJoin Our Facebook Group: https://roofingpod.com/facebook📱 Text Jim @ (612) 512-1812 – Say Hi!💬 Leave Us a Review: https://roofingpod.com/review00:00 | What Is the Peak Performance Report and Why It Matters for Roofers01:00 | What Surprised Roofers Most in the Latest Industry Data03:00 | Why Homeowner Expectations Are Changing Roofing Businesses05:30 | Why CRM and Automation Are Now Non-Negotiable in Roofing08:30 | The Biggest Problem With AI Tools in Roofing Right Now11:30 | How Fast Should You Respond to Leads to Win More Jobs14:00 | Why Most Roofing Leads Go Unanswered (And How to Fix It)16:00 | How Reviews Drive More Roofing Sales Than You Think20:00 | Creative Ways to Get More 5-Star Reviews for Your Roofing Company27:00 | How AI Is Actually Being Used in Roofing (What Works vs Hype)33:00 | How Financing Helps You Close More Roofing Deals Faster41:00 | Why Most Roofers Stay Stuck at Low Profit Margins49:30 | How to Price Roofing Jobs for Profit (Not Competition)52:00 | How to Automate Customer Communication Without Sounding Robotic57:30 | The #1 Thing Roofers Should Focus on to Grow in 2026
Transcribe →The Future of Roofing Marketing: AI, Estimates, and Visibility with Marcus Sheridan
Mar 2401:05:08Tap to summarizeAI is changing roofing marketing fast… and most contractors don’t see how big this shift is.In this episode, Marcus Sheridan explains what’s happening now and how to stay ahead.Search has already changed.It’s not about ranking #1 on Google anymore.AI is deciding who gets recommended… and who doesn’t.So ask yourself: Is your company showing up when AI is asked who to trust?Inside, you’ll learn:The two sides of AI every roofer must understandWhy online estimates are now being rewardedThe mistake contractors make with AI visibilityWhy pricing transparency is becoming requiredHow estimators can increase your leadsListen to the episode on Spotify & Apple Podcasts (300) 👇🎧 https://roofingpod.com/spotify🍏 https://roofingpod.com/apple-podcasts📘 Get Marcus’ FREE book for contractors: https://priceguide.ai/priceguide-book-landing/Learn more about Marcus: https://marcussheridan.com/PODCAST SPONSORS: - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started- Day 41 Thrive: https://roofingpod.com/day-41-thrive- AI Roofing Revolution: https://roofingpod.com/airoofingrevolution- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRAIG: https://www.instagram.com/roofingsuccess/FB: https://www.facebook.com/groups/roofingsuccessJoin Our Facebook Group: https://roofingpod.com/facebook📱 Text Jim @ (612) 512-1812 – Say Hi!💬 Leave Us a Review: https://roofingpod.com/review00:00 | How AI Is Changing Roofing Marketing Right Now02:15 | What Contractors Must Understand About AI (2 Sides Explained)06:45 | Why Ranking #1 on Google Doesn’t Matter Anymore11:30 | How AI Decides Which Roofing Companies to Recommend16:20 | The Biggest Mistake Roofers Make Checking ChatGPT22:10 | Why Pricing Transparency Is Now Required to Compete28:05 | How Online Estimates Are Taking Over Google Search34:40 | How Adding an Estimator Can 3X Your Leads41:15 | What Is AI Visibility and How Do You Improve It?48:30 | The Future of Search: AI Agents Doing the Work for Customers55:20 | Will Human Sales Still Matter in an AI-Driven World?01:02:00 | How Roofing Companies Must Adapt to Win in the AI Era
Transcribe →The Right Way to Measure AI in Your Roofing Business (AI Master Series – Part 2)
Mar 1700:58:45Tap to summarizeAI is here whether roofing companies are ready or not.In Part 2 of the AI Master Series, we break down something most contractors miss: how to actually measure AI in your business. Because if you’re not tracking the numbers, you have no idea if AI is helping… or just wasting time.We talk about the metrics that matter, how to set AI goals, and how to make sure your team actually adopts the tools instead of fighting them.If you want your company to run leaner, make better decisions, and stay ahead of competitors using AI, this episode will give you the roadmap.Listen to the episode on Spotify & Apple Podcasts (299) 👇🎧 https://roofingpod.com/spotify🍏 https://roofingpod.com/apple-podcastsYou can find Roz on:https://www.airoofingrevolution.com/PODCAST SPONSORS: - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started- Day 41 Thrive: https://roofingpod.com/day-41-thrive- AI Roofing Revolution: https://roofingpod.com/airoofingrevolution- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRAIG: https://www.instagram.com/roofingsuccess/FB: https://www.facebook.com/groups/roofingsuccessJoin Our Facebook Group: https://roofingpod.com/facebook📱 Text Jim @ (612) 512-1812 – Say Hi!💬 Leave Us a Review: https://roofingpod.com/review00:00 What Is the AI Master Series for Roofing Companies?01:12 How Do You Measure AI Success in a Roofing Business?03:05 What Metrics Should Roofing Companies Track for AI?05:20 How to Calculate ROI From AI in Your Roofing Company08:10 What KPIs Should Owners Put on an AI Dashboard?12:02 Why Roofing Contractors Must Know Their Numbers Before Using AI16:30 How AI Reduces Errors and Saves Money in Roofing Operations20:15 Why Employees Resist AI (And How to Get Team Buy-In)25:40 What Happens If Your Roofing Company Ignores AI?
Transcribe →AI Is Already Inside Your Roofing Business (AI Master Series – Part 1)
Mar 1001:12:59Tap to summarizeArtificial intelligence is already being used inside your business, whether you planned for it or not. Employees are experimenting with tools like ChatGPT, competitors are adopting AI, and the companies that figure it out first will gain a major advantage.In this episode, Jim sits down with Rosalynn Verges from AI Roofing Revolution to break down what AI really means for roofing and home service companies. They discuss why AI is not just a technology problem but a leadership and strategy decision.You’ll learn how to think about AI in your business, how to identify the best opportunities using a SWOT analysis, and how to reimagine your organization as humans and AI begin working together. The conversation also covers how leaders can involve their teams in the process and avoid the common mistakes companies make when adopting AI.If you’re trying to understand where AI fits into your roofing company and how to start implementing it the right way, this episode will give you a clear starting point.Listen to the episode on Spotify & Apple Podcasts (298) 👇🎧 https://roofingpod.com/spotify🍏 https://roofingpod.com/apple-podcastsYou can find Roz on:https://www.airoofingrevolution.com/PODCAST SPONSORS: - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started- Day 41 Thrive: https://roofingpod.com/day-41-thrive- AI Roofing Revolution: https://roofingpod.com/airoofingrevolution- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRAIG: https://www.instagram.com/roofingsuccess/FB: https://www.facebook.com/groups/roofingsuccessJoin Our Facebook Group: https://roofingpod.com/facebook📱 Text Jim @ (612) 512-1812 – Say Hi!💬 Leave Us a Review: https://roofingpod.com/review00:00 Introduction: AI Is Already Inside Your Business02:45 How AI Is Already Being Used by Employees07:05 Practical Ways Roofing Companies Are Using AI12:15 Time Savings and Productivity Gains with AI21:05 Why AI Needs a Business Strategy First26:45 Using SWOT Analysis to Identify AI Opportunities36:20 Reimagining Your Org Chart with AI45:10 AI + Humans: Finding the Right Balance54:30 The Role of an AI Champion in Your Company
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