Most roofers spend more money on marketing when they want more leads.

Nicholas Riley believes there's a better way.

After spending nearly a decade in consulting with KPMG and Deloitte, Nick left the corporate world to buy Driftwood Builders Roofing in Austin, Texas. What he discovered surprised him: some of the best growth opportunities don't come from marketing. They come from relationships.

In this episode, Nick shares why networking with realtors, insurance agents, and other local professionals has become a key part of his growth strategy. He also explains how he applies lessons from consulting, data analysis, and business acquisitions to build a stronger roofing company.

If you're looking for more leads, stronger referral sources, and a smarter way to grow your roofing business, this conversation is for you.

Connect with Nicholas:
Website: https://driftwoodbuildersroofing.com
Instagram: https://www.instagram.com/driftwoodbuildersroofing/
Facebook: https://www.facebook.com/driftwoodbuildersroofing
YouTube: https://www.youtube.com/@driftwoodbuilders2592

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Chapters:
00:00 Why Networking Beats Marketing in Roofing
01:20 From Montana Laborer to Roofing Company Owner
05:39 How Nick Bought Driftwood Builders Roofing
10:00 Consulting Lessons Roofers Can Use Today
13:49 Testing Marketing Ideas with Data
16:09 Customer Feedback Creates New Revenue Streams
19:50 The Cost-Benefit Analysis Every Roofer Should Run
22:03 How Referral Partners Outperform Vendor Discounts
28:28 Working On the Business vs In the Business
31:35 Why Private Equity Loves Roofing Companies
35:48 The Real Purpose of Networking and Relationships
41:36 How Sponsoring Local Events Generates Roofing Leads
48:18 Using YouTube and AI to Build Trust and Win More Jobs