Most roofing owners are chasing money, growth, and results.

But not many stop to ask what that chase is costing them.

In this episode of the Roofing Success Podcast, Jim Ahlin talks with Jeff Valder about leadership, identity, and what success really looks like in the roofing industry.

Jeff has spent years working alongside roofing companies and now coaches leaders who feel burned out, stuck, or frustrated, even when things look good on the surface.

They discuss:
- Why owners tie their identity to their business
- Excellence versus perfection
- What real leadership looks like
- Why knowing who you are outside of work matters

Listen to the episode on Spotify & Apple Podcasts (294) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

Links:
https://day41thrive.com
linkedin.com/in/jeffvalder

PODCAST SPONSORS:
- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
- AI Roofing Revolution: https://roofingpod.com/airoofingrevolution
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA

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00:00 — How to Overcome Perfectionism as a Business Leader
01:41 — Meet Jeff Valder
03:21 — How Jeff Got Into Roofing
07:23 — From Sales Leader to Business Coach
11:53 — Who Are You Without Your Business?
15:41 — Avoiding Identity Loss as an Entrepreneur
20:53 — Discovering Your Natural Strengths
26:18 — The Path to Self-Awareness
28:41 — “Paint the Apple” Purpose Framework
33:09 — Legacy Thinking in Leadership
37:10 — Excellence vs Perfectionism
45:23 — How Self-Awareness Shapes Culture