Most gym owners stay stuck because of fear. Fear of failure. Fear of confrontation. Fear of making things worse.

But here’s what Chris Cooper learned after 15 years of mentoring gym owners: The only thing stronger than fear is love.

You have to love the local people who need your help more than you fear publishing that Instagram post. You have to love your family enough to fire that coach who’s hurting your gym.

Today on “Run a Profitable Gym,” Chris presents gym owners with a challenge: Expand your comfort zone.

Coop gives you 10 difficult scenarios to choose from and a simple four-day process for practicing them until they become easy:

Day 1: Practice the uncomfortable task in a mirror
Day 2: Practice with a supportive friend or spouse
Day 3: Practice with your mentor
Day 4: Do it for real

Your comfort zone is like a muscle. When you exercise it, it gets bigger—and you become more capable of making the changes your business needs.

To get the free Comfort Zone Challenge worksheet, DM Chris in Gym Owners United, linked below.

Links

Gym Owners United

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0:01 - Intro

1:57 - How to change

3:27 - Do you care enough?

11:01 - Comfort Zone Challenge

15:09 - Which gym owners succeed?