Braeden Cordts bought a struggling gym with $300,000 in debt, no marketing knowledge and everyone telling him it wouldn’t work.

Today on “Run a Profitable Gym,” Two-Brain CEO John Franklin sits down with Braeden, who was just certified as a net-worth millionaire.

They talk about Braeden’s five-year journey from a 28-member gym losing money to a 230-member gym generating over $55,000 every month.

Braden opens up about a rough stretch in college and how finding CrossFit—and eventually buying a gym—changed his trajectory.

He breaks down the order of operations that got his gym to where it is today:

- A year of consuming free content before he could afford mentorship
- Putting real systems in place
- Pouring into his team and promoting his first full-time coach
- Building out personal training and semi-private as major revenue streams

He also opens up about how mentorship gave him clarity on his finances outside the gym—turning two accidental rental properties into a real wealth-building strategy, diversifying into syndications and buying into another gym.

If you’re a gym owner in the thick of it right now wondering if any of this is actually possible, Braeden’s story is proof that it is.

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0:00 - They Told Him Not to Buy This Gym

1:09 - From Train Wreck to Gym Owner

5:37 - The Risk That Changed Everything

8:18 - The First Breakthrough

9:38 - The Difference a Mentor Made

11:31 - The Systems That Fueled Growth

13:21 - The Move That Changed the Business

17:39 - The Revenue Stream Most Gym Owners Miss

21:34 - How Gym Owners Build Real Wealth

24:05 - The Growth Formula Most Owners Ignore

27:26 - The Question Every Gym Owner Must Answer

29:28 - His Message to Struggling Gym Owners