Before you spend another dollar on ads, listen to this episode. Chris Cooper is getting more leads from free Facebook posts than almost any other marketing channel.

Today on “Run a Profitable Gym,” Coop shares how he writes Facebook posts that start real conversations, bring back lapsed members and attract new clients.

The core idea is simple: Start capturing what’s already happening in your gym. The breakthroughs, the mistakes, the 6 a.m. class where only three people showed up and everyone crushed it anyway.

Chris also challenges you to make your clients the star of your content—just a good photo and two to four sentences that make everyone who knows them stop scrolling. These posts cost nothing and don’t require a social media manager or a fancy content strategy.

You’ll also hear about the posts that kill organic reach (like unfiltered rants) and why protecting your reach matters more than making a point.

Your gym’s best Facebook content is already happening in front of you every day. It’s time to start capturing it.

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0:00 - Intro

0:50 - Why organic Facebook still works

4:04 - Capture, don’t create

5:57 - The posts that perform best

6:45 - What kills your organic reach

7:20 - Make your clients famous

9:40 - How personal posts juice the algorithm