In this episode of "Run a Profitable Gym," fitness entrepreneur Daniel Purington reveals the system that produced these world-class stats at Woodslawn Fitness in Oregon:

170 members
$350 average revenue per member
36-month length of engagement

Daniel serves his members in just 2,000 square feet of space and has capped membership: He accepts just four new members per month.

To acquire the clients he needs to say at his cap, he doesn't run lead ads.

Instead, he uses a clever Affinity Marketing tactic to "replicate" his existing clients: Daniel hosts "retention events" for current members and encourages them to bring their friends and family to the barbecue.

Daniel and host Mike Warkentin dig deep into the affinity plan at Woodslawn to offer up tips to help you earn more hot leads and high-value clients without spending a dollar on ads.

Listen, then plan your own retention-boosting event infused with a clever dose of marketing.

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0:01 - Intro

2:51 - Affinity marketing process

6:40 - “Seeding” Google reviews

8:56 - Tracking and annual events plan

19:30 - Dan’s ARM and LEG

23:55 - What to do first