Podcast
Run a Profitable Gym
Hosted by Chris Cooper · EN
Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.
54episodes
Episodes
Newest firstAll episodes
70+ Millionaire Gym Owners: Inside Two-Brain's Tinker Mastermind
Feb 1900:34:02Tap to summarizeWhen your gym is stable and the fires are out, what's next?Two-Brain’s Tinker Mastermind provides an elite level of mentorship for gym owners who are ready to build wealth, scale their businesses, learn to lead and create lasting legacies.This is the fun part of entrepreneurship—the part where you have choices: build investment portfolios, acquire real estate, franchise your concept, create new businesses or simply pick your kids up from school every day. The possibilities are endless.In this episode of “Run a Profitable Gym,” Mike Warkentin sits down with Tinker leaders Joleen Bingham and Lisa Palmer to find out exactly what the program is and who it’s for.Tinker-level gym owners have reliable cash flow, available time and a growth mindset. They focus on four main pillars to build their Perfect Day: lifestyle, wealth, scaling and leadership.Tinkers join weekly breakout calls with elite entrepreneurs from around the world and attend quarterly in-person meetups in places such as Florida, Arizona, Portugal and Ireland.The results speak for themselves: Two-Brain has certified over 70 millionaire gym owners through Tinker, with 17 certified in the last year alone.One Canadian Tinker took home $300,000 in net owner benefit, became a certified millionaire, invested in three syndications and opened a second gym that's hitting $30,000-$35,000 months. A U.K. Tinker spent three months in South Africa with his family while his gym ran without him.Are you Tinker ready? Email Joleen (North America) or Lisa (Europe) to find out: joleen.bingham@twobrainbusiness.com or lisa.palmer@twobrainbusiness.comLinksGym Owners UnitedBook a Call0:44 - Who is Tinker for?5:10 - Problems Tinker solves11:59 - Tinker program structure21:40 - Tinker Toolkit preview23:47 - 70+ millionaire gym owners
Transcribe →How to Find and Hire Great Coaches (Personality Assessment Included!)
Feb 1600:22:31Tap to summarizeStop trying to clone yourself when you hire coaches.Today on “Run a Profitable Gym,” Two-Brain founder Chris Cooper explains why hiring for personality and training for skill is the smartest path to building a team that lasts.Most gym owners hire based on certifications and technical knowledge. Then they micromanage every rep, correct every cue and watch their coaches burn out within two years. But clients don’t care about perfect squat mechanics; they care about how they feel when they walk through the door.Coop explains where to find coaches with great personalities and also provides a 10-question personality assessment you can use on potential hires.Before you start looking for coaches, take the assessment yourself. If your score reveals you’re burned out, use the strategies from this episode to deal with that first.The key takeaway: Hire people who light up when they’re around others. Then teach them the technical stuff.DM Coop through Gym Owners United to get his free Energy and Attitude Assessment—link below.LinksGym Owners UnitedBook a Call0:01 - Intro2:52 - Where to find potential coaches8:06 - The personality assessment12:02 - Dealing with burnout17:08 - The problem with bad personalities
Transcribe →How to Make $100,000 as a Personal Trainer
Nov 28, 2022Tap to summarizeMaking $100,000 as a personal trainer might seem impossible at first. But it can be done if you create the right business plan.It's not enough to just be a great coach. You need coaching skills for sure, but they must be balanced by entrepreneurial skills if you're going to create a career in the fitness industry. On today's episode of Two-Brain Radio, Chris Cooper—a former personal trainer and current gym owner—tells you exactly how to build a coaching practice that will allow you to earn $100,000 a year in a PT studio, commercial gym or CrossFit affiliate. He'll give you three ways to make 100 grand, as well as six reasons you aren't hitting that number now. Use this info to build a business that helps clients and provides a great income for you and your family. LinksBook a CallGym Owners United0:53 - Three ways to make $100,000 per year28:31 - Six reasons you're not making $100,000 per year44:33 - How to resolve those six issues and find succcess
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Episode 68: Dan Martell
Apr 17, 2017Tap to summarizeDan Martell is one of my OWN mentors.Last September, I traveled to the Archangel summit in Toronto, Canada to listen to Seth Godin, Gary Vaynerchuk and Robin Sharma. As lunchtime rolled around, I wanted to leave and get a sandwich; but then Dan Martell was introduced. His talk was so compelling in the first TWO minutes that I stopped short of the door and sat back down. When I finally DID go for lunch, my phone died. I didn't check my messages for six hours. When I did, I discovered several missed text messages from Dan himself. Dan is a CrossFitter. His coach saw my post about attending Archangel, and texted Dan to meet "the CrossFit business guy." I'm now part of Dan's mastermind group--15 entrepreneurs from all over North America who are growing their business from the $2 to $5 million mark. On the podcast today, Dan is going to be talking about how he helps entrepreneurs obtain better focus, scale their business, and maintain their entrepreneurial confidence. This is not my typical "how-to" episode, but there are almost a dozen strategies you can use TODAY to become better at business, relationships and life. Like man, Dan prioritizes "perfect day" thinking instead of "just do more work". After all, more work isn't the goal: a better life IS.
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