This episode was originally published January 18, 2023

S7: A Grand Opening Pop-in

Guest: Erin Nenow, Ascend Coffee RoastersFrom: San Marcos, CAInstagram: @ascendroastersWebsite: www.ascendroasters.com

I love the pop-in. Pre-Covid, I used to pop into people's homes all the time for a surprise visit. There were no expectations, and since I usually brought coffee or a six-pack, I was often welcomed with open arms. The pandemic changed the reality of the pop-in, but it motivated me to find other ways to connect.

You're here, so…I think it worked.

Erin faced a big question: How do we create something sustainable in the face of uncertainty?

She decided to put her own stamp on things and create opportunities by embracing change. She started Ascend Roasters. Even then, after placing the wheels in motion to create a new business, the situation with Old Cal Coffee and her relationship with business partners changed, forcing her to course correct.

I've been back to Ascend a few times since the grand opening. The future is still wide open. The future roaster location is still moving forward. Her experience is an excellent reminder that being flexible is just as important as staying focused. It's a fine line to walk. Without a doubt, there will be more plans, more changes to said plans, and more opportunities to pursue in her future.

At the new Ascend Roasters, things are different yet still the same.

Reach your peak with Ascend Coffee Roasters, known for their dark roasts and their cold brew refill packs. Ascend Roasters is a woman-owned and operated company that wants you to work coffee into your self-care routine. Buy coffee and learn more by clicking the button below to go to ascendroasters.com.

PREVIOUS EPISODES FT. ERIN

This isn’t the first time Erin’s been on Roast! West Coast. Check out the previous episode here:

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Drink their coffees and whiskeys. Visit their cafes. Support local coffee shops. You won’t be disappointed.

Zumbar Coffee & Tea • First Light Coffee Whiskey • Steady State Roasting • CAFÉ LaTERRE • Mostra Coffee • Coffee Cycle • Camp Coffee Company • Ignite Coffee Company • Ascend Coffee Roasters • Marea Coffee • Cape Horn Coffee Roasters

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