Janina is the CMO of Flipsnack, where she leads marketing across product marketing, go-to-market strategy, content, sales enablement, and growth. She specializes in building scalable marketing systems that connect customer insights with business outcomes, ensuring marketing serves as a true growth driver rather than simply a support function.

With a strong focus on clarity and execution, Janina helps align marketing, sales, and product teams around clear positioning, messaging, and customer value. Her work sits at the intersection of strategy and execution, translating how customers actually use products into effective go-to-market plans, stronger team alignment, and sustainable growth.

In this episode we cover:

00:00 - Intro
01:40 - From Flipbooks to a Full Content Platform
03:45 - Finding the Right ICP
07:18 - When Customer Feedback Changes Positioning
10:25 - When Customer Requests Shape Your Product Roadmap
11:49 - Roadmap Decisions vs Messaging Decisions
14:09 - Winning Channels and Failed Experiments
17:30 - Prioritizing GTM Across Multiple Markets
21:30 - Janina's Favorite Activity To Get Into a Flow State
21:58 - Janina's Piece Of Advice For Her Younger Self
22:58 - Janina's Biggest Challenges at Flipsnack
24:14 - Instrumental Resources For Janina's Success
27:12 - What Does Success Mean for Janina Today
28:06 - Get In Touch With Janina

Get In Touch With Janina:

Mentions:

Books:

Influence: The Psychology of Persuasion by Robert B. Cialdini

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