
Hosted by Akeel Jabber | Horizen Capital · EN

Julio Martínez is the Co-Founder and CEO of Abacum, an AI-native FP&A platform built to help finance teams drive efficient growth and deliver real business impact. With Abacum, he focuses on turning finance into a strategic function by giving teams real-time visibility into their KPIs, automating reporting, and enabling better forecasting, planning, and decision-making across the organization.Before founding Abacum, Julio spent over two decades across finance and technology, beginning his career in investment banking in New York, São Paulo, Zurich, and London. He later transitioned into tech, where he launched multiple fintech products and deepened his focus on building solutions for modern finance teams. Originally from Spain and now based in New York, Julio brings a global perspective and a practical, operator-driven mindset to helping companies scale with greater clarity and control.In this episode we cover:00:00 - Intro01:52 - From Investment Banking to SaaS Finance05:36 - Why Abacum Was Built10:07 - Turning Finance Into a Growth Driver13:38 - AI Trends in the Office of the CFO18:16 - How AI Is Changing Forecasting and Planning23:20 - The Biggest Financial Planning Mistakes in SaaS27:32 - Building a Strategic Finance Function32:57 - Julio's Favorite Activity To Get Into a Flow State33:29 - Julio's Piece Of Advice For His Younger Self35:20 - Julio's Biggest Challenges at Abacum36:22 - Instrumental Resources For Julio's Success40:04 - What Does Success Mean for Julio Today41:42 - Get In Touch With JulioGet In Touch With Julio:Julio's LinkedInAbacum WebsiteBooks:Meditations by Marcus AureliusAmp It Up by Frank SlootmanThe Score Takes Care of Itself by Bill WalshTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:TwitterLinkedInMore SaaS Podcast EpisodesSaaS ConsultantsHow To Value Your SaaS Company

Janina is the CMO of Flipsnack, where she leads marketing across product marketing, go-to-market strategy, content, sales enablement, and growth. She specializes in building scalable marketing systems that connect customer insights with business outcomes, ensuring marketing serves as a true growth driver rather than simply a support function.With a strong focus on clarity and execution, Janina helps align marketing, sales, and product teams around clear positioning, messaging, and customer value. Her work sits at the intersection of strategy and execution, translating how customers actually use products into effective go-to-market plans, stronger team alignment, and sustainable growth.In this episode we cover:00:00 - Intro01:40 - From Flipbooks to a Full Content Platform03:45 - Finding the Right ICP07:18 - When Customer Feedback Changes Positioning10:25 - When Customer Requests Shape Your Product Roadmap11:49 - Roadmap Decisions vs Messaging Decisions14:09 - Winning Channels and Failed Experiments17:30 - Prioritizing GTM Across Multiple Markets21:30 - Janina's Favorite Activity To Get Into a Flow State21:58 - Janina's Piece Of Advice For Her Younger Self22:58 - Janina's Biggest Challenges at Flipsnack24:14 - Instrumental Resources For Janina's Success27:12 - What Does Success Mean for Janina Today28:06 - Get In Touch With JaninaGet In Touch With Janina:Janina's LinkedInFlipsnack WebsiteMentions:April DunfordEmily KramerKieran FlanaganBooks:Influence: The Psychology of Persuasion by Robert B. CialdiniTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:TwitterLinkedInMore SaaS Podcast EpisodesSaaS ConsultantsHow To Value Your SaaS Company

Cem Atik is the Co-Founder and CMO of Harucon Ventures, where he works with fast-growing eCommerce brands that are becoming harder to run as they scale. His focus is on helping companies navigate the stage where revenue increases but margins tighten, decisions slow down, and operational pressure starts to build.At Harucon Ventures, Cem helps rebuild the systems behind these businesses so growth becomes efficient, scalable, and controllable. His work centers on turning complex, high-growth environments into structured operations that are better positioned for long-term scale and eventual exit.In this episode we cover:00:00 - Intro01:39 - When Revenue Growth Becomes a Problem06:48 - Scaling Revenue vs Scaling Profit10:00 - Why Margins Shrink as Brands Grow13:40 - The Warning Signs of Inefficient Scaling15:57 - Turning Growth Into Profitability20:46 - How AI Is Reshaping Acquisitions and Operational Efficiency24:07 - Shifting From Chasing Revenue to Building a Scalable Business27:07 - Cem's Favorite Activity To Get Into a Flow State28:03 - Cem's Piece Of Advice For His Younger Self28:48 - Cem's Biggest Challenges at Harucon Ventures30:31 - Instrumental Resources For Cem's Success32:32 - What Does Success Mean for Cem Today33:34 - Get In Touch With CemGet In Touch With Cem:Cem's LinkedInHarucon Ventures WebsiteBooks:Pitch Anything by Oren KlaffTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:TwitterLinkedInMore SaaS Podcast EpisodesSaaS ConsultantsHow To Value Your SaaS Company

Jon Mest is the CEO of ChatRank and JustReachOut, where he operates at the intersection of data, growth, and marketing. Throughout his career, he has worked across companies like Thomas Weisel Partners, 1010data, and Sika Health, building a strong foundation in using data to drive scalable growth strategies.At ChatRank, Jon is focused on helping businesses win in the era of AI-driven search, where relevance and quality matter more than ad spend. He also leads JustReachOut, a PR platform that enables companies to secure media coverage through targeted outreach, analytics, and proven frameworks. With a background in applied mathematics from Johns Hopkins University and an MBA from Wharton School, Jon brings a data-driven perspective to helping businesses amplify their visibility and compete more effectively in evolving digital landscapes.In this episode we cover:00:00 - Intro01:24 - Jon's Journey Through Data, Growth, and Startups03:16 - Building ChatRank and JustReachOut05:21 - How AI Is Reshaping Startup Teams07:55 - Why Jon Chose Bootstrapping Over Venture Capital10:51 - Building the Product You Actually Need14:35 - How AI Search Is Changing Brand Discovery16:56 - The New Rules for Startup Growth in 202621:38 - Building an AI-First Startup Team26:26 - Jon's Favorite Activity To Get Into a Flow State27:23 - Jon's Piece Of Advice For His Younger Self28:55 - Jon's Biggest Challenges at ChatRank and JustReachOut31:03 - Instrumental Resources For Jon's Success33:46 - What Does Success Mean for Jon Today35:37 - Get In Touch With JonGet In Touch With Jon:Jon's EmailChatRank WebsiteMentions:Joe DelgadoYelpG2TrustpilotHealthgradesTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:TwitterLinkedInMore SaaS Podcast EpisodesSaaS ConsultantsHow To Value Your SaaS Company

Anthony Saniger is a board member at Beauty Rep and a consumer-focused brand builder with over 17 years of experience across the beauty, fashion, and wellness industries. He brings a strong blend of strategic vision and creative execution, helping brands grow by building meaningful connections with their audiences and positioning themselves effectively in competitive markets.Anthony actively invests in and advises brands across CPG, beauty, and hospitality, using his entrepreneurial perspective to drive growth, innovation, and long-term brand value.In this episode we cover:00:00 - Intro01:27 - From Consumer Brands to Beauty Rep03:57 - Fixing Inefficiencies in Traditional B2B07:07 - Centralizing Vendor Management and Timing09:14 - The Challenge of Building a Two-Sided Marketplace11:23 - Designing B2B Products That Drive Revenue13:09 - What Companies Still Get Wrong About Marketplaces15:34 - Entering Niche Industries and Uncovering Inefficiencies17:27 - Exploring Potential in Aesthetic and Longevity Industries18:56 - Anthony's Favorite Activity To Get Into a Flow State19:30 - Anthony's Piece Of Advice For His Younger Self20:25 - Anthony's Biggest Challenges at Beauty Rep22:00 - Instrumental Resources For Anthony's Success23:26 - What Does Success Mean for Anthony Today25:40 - Get In Touch With AnthonyGet in touch with Anthony:Beauty Rep WebsiteAnthony's LinkedInMentions:Keri ConcannonOlivia SchmidBrené BrownZO Skin Health, Inc.Books:"Delivering Happiness" by Tony HsiehTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:TwitterLinkedInMore SaaS Podcast EpisodesSaaS ConsultantsHow To Value Your SaaS Company

Carl Lenocker is the Chief Unicorn at Rockstar Unicorn Consulting and a top-tier Customer Success executive with over 20 years of experience operating in high-stakes, revenue-critical environments. He has built his career managing and protecting multi-million dollar relationships, focusing on executive-level conversations where outcomes matter more than optics and where revenue is either secured or quietly lost.Known for his no-fluff, field-tested approach, Carl teaches Customer Success professionals to think and act like revenue owners, not support teams. He is also the author of Success Plan for Life, where he applies the same principles used to protect enterprise accounts to career growth, wealth building, and long-term leverage, helping leaders earn trust, de-risk renewals, and break through professional ceilings.In this episode we cover:00:00 - Intro03:08 - Carl's Journey in Customer Success06:16 - Mindset Shift From Support to Revenue Ownership09:11 - Building Relationships and Overcoming Fears12:18 - Navigating Remote Interactions and Building Trust15:05 - The Impact of AI on Customer Success Roles18:17 - Lessons Beyond Business and Success Plan for Life21:09 - The Power of Planning for Success24:19 - Wealth Accumulation and Legacy Thinking26:18 - Personal Growth and Life Goals27:04 - Choosing the Right Partner29:00 - Navigating Career Growth and Challenges31:07 - Influential Resources for Success33:26 - Defining Success at MidlifeGet in touch with Carl:Carl's LinkedInRockstar Unicorn ConsultingBooks:"Success Plan for Life" by Carl Lenocker"Rich Dad, Poor Dad" by Robert Kiyosaki"Awaken the Giant Within" by Tony Robbins"Power Questions" by Andrew SobelTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:TwitterLinkedInMore SaaS Podcast EpisodesSaaS ConsultantsHow To Value Your SaaS Company

Daniel Layfield is the Founder of Subscription Index, a consulting and advisory firm that helps subscription and SaaS businesses monetize more effectively. He brings deep experience in growth and product management, having driven more than $100M in business growth with a strong focus on self-service revenue.Previously, he led the growth team at Codecademy, scaling ARR from $10M to $55M prior to its $525M acquisition in 2022. He later served as a product manager at Uber Eats, leading Homefeed ranking, and now works with startups to improve subscription revenue and build sustainable growth models.In this episode we cover:00:00 - A Journey from $10M to $50M05:06 - Key Decisions and Strategies for Growth13:24 - Finding the Right Model Fremium or Trial20:49 - Connecting Product Roadmap to Business Impact24:26 - Lessons Learned and Overlooked Strategies26:14 - Personal Insights and Rapid Fire QuestionsGet in Touch with Daniel:Subscription IndexDaniel's LinkedInMentions:Brian BalfourReforgeDiligentBumbleTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:TwitterLinkedInMore SaaS Podcast EpisodesSaaS ConsultantsHow To Value Your SaaS Company

Andrea Bronzini is an engineer, strategist, and systems thinker with over 20 years of experience designing and building complex systems across industries. Currently a coach and consultant at Galileo Consulting, he helps organizations evaluate, acquire, and implement technologies by combining technical insight with commercial and strategic analysis.Before that, Andrea spent nearly 15 years helping companies grow by identifying and fixing their bottlenecks, often working with businesses generating over $1M per day.Frustrated by recurring structural issues, he developed a systems-driven approach to diagnose and solve them faster, which led to the creation of ZeroBottlenecks and later Confident Story. Known for turning complexity into clear, actionable frameworks, Andrea focuses on helping teams move from analysis paralysis to confident, system-backed decision making.In this episode we cover:00:00 Intro02:57 Understanding Bottlenecks in A/B Testing05:49 The Impact of Noise on Conversion Rates09:07 Engineering Approach to Business Decisions12:08 Optimizing the Conversion Path15:00 Exploring A/B Test Winners and Noise17:46 Statistical Significance and Noise in KPIs21:01 Avoiding the Noise Trap in Decision Making23:56 The Real Costs of Misinterpreting Data26:59 Final Thoughts and Rapid Fire QuestionsGet in touch with Andrea:Andrea's LinkedInMentions:Michael GerberDonald MillerAlex HormoziCompanies:Zero BottlenecksConfident StoryBooks:The E-Mith Revisited by Michael GerberStoryBrand by Donald MillerTag Us & Follow:FacebookLinkedInMore About Akeel:TwitterLinkedInMore SaaS Podcast EpisodesSaaS ConsultantsHow To Value Your SaaS Company

Richardson Dackam is a Senior AI Engineer at BoxOne Ventures, a privately held investment firm focused on early-stage companies in fast-moving sectors. He builds production AI systems that scale venture investing workflows across the full investment lifecycle, helping investors operate more efficiently with AI-driven tools and automation.He also runs N Shipyard, a one-person venture studio where he rapidly builds AI-first SaaS products. Known for his solo-builder approach, Richardson focuses on identifying practical problems and turning them into functional products in hours or days using modern tools, clear product requirement documents, and strong context engineering for AI agents.In this episode we cover:00:00 - Introduction to Building SaaS with AI01:28 - Overcoming Idea Blockages in SaaS Development03:30 - The Importance of Solving Personal Problems05:20 - Misconceptions About Building SaaS Products07:17 - Preparing for Development: The PRD09:48 - Choosing the Right Tools for Development12:33 - Marketing Strategies for New SaaS Products15:02 - Defining Minimum Viable Features16:36 - Building Defensibility in SaaS Products18:27 - Getting Started with AI-Driven SaaS Development19:41 - The Future of AI and Autonomy20:26 - Rapid Fire Questions and Personal Insights24:59 - Get in Touch with RichardsonGet in Touch with Richardson:Richardson WebsiteBoxOne Ventures WebsiteMentions:Patrick McCormickMy First Million PodcastVaclav SmilTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:TwitterLinkedInMore SaaS Podcast EpisodesSaaS ConsultantsHow To Value Your SaaS Company

In this episode, Akeel Jabber interviews Sarah Jeanneault, head of marketing and strategy at ProcedureFlow, discussing the operating system behind sustainable growth. They explore the importance of visual knowledge management, the role of AI in enhancing organizational processes, and the need for leaders to adopt a proactive approach in regulated industries.Sarah shares her insights on the continuous journey of AI integration, the significance of a growth mindset, and the human element in leadership. The conversation also touches on the differences between scaling efficiently and responsibly, and how creativity can be fostered through AI.In this episode we cover:00:00 - Intro01:29 - Understanding Visual Knowledge Management03:04 - The Role of AI in Knowledge Management06:06 - Proactive Leadership in Regulated Industries08:11 - The Continuous Journey of AI Integration09:33 - Embracing a Growth Mindset with AI13:14 - Leadership Lessons from Experience17:15 - The Human Element in AI Integration18:31 - Identifying Risks and Making Adjustments20:30 - Scaling Efficiently vs. Responsibly22:42 - Fostering Creativity with AI24:34 - Rapid Fire Questions and Personal InsightsGet in Touch with Sarah:Procedureflow WebsiteSarah's LinkedInMentions:Armchair Expert with Dax ShepardLisa BrodieBooks:The Hard Thing about Hard Things by Bem HorowitzTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:TwitterLinkedInMore SaaS Podcast EpisodesSaaS ConsultantsHow To Value Your SaaS Company