Hiren bootstrapped Tectivity from a smart locker idea into an IT asset management SaaS that competes with VC-funded rivals — with 25 people, zero outbound, and a customer base that refers each other across job changes.

In this episode:

→ Why he pivoted from hardware to software, and the years he wishes he'd gotten back

→ How a two-week feature turnaround beats competitors who "charge for innovation"

→ The $900K his team saved one enterprise from a couple of reports on mobile phone usage

→ The security breach that hit them four years ago — and how they rebuilt trust with SOC 2 and forensics reports

→ Why founder-led support stops working, and when to actually step back

→ How 90% of growth comes from SEO and referrals — with zero cold outreach

For founders building bootstrapped B2B SaaS in crowded, well-funded categories.

----------- Episode's Chapters -----------

0:06 — Introduction & Hiren's Background

1:10 — How the Smart Locker Idea Was Born

2:05 — Pivoting from Hardware to SaaS

2:29 — Why Hiren Chose to Stay Bootstrapped

3:44 — Founder-Led Support on Slack: Sustainable?

4:41 — Customizing the Product for Each Customer

6:35 — Word of Mouth as the Primary Growth Engine

9:54 — SEO vs. AI Search: What's Actually Driving Traffic

14:03 — The Security Breach & Lessons Learned

15:47 — Building Remote Culture with a 25-Person Team

20:24 — Biggest Win, Biggest Failure & Final Hack

🎙️ Hiren Hasmukh - https://www.linkedin.com/in/hiren-teq/

Teqtivity - https://teqtivity.com/

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